The Advertising On Ramp
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The Advertising On Ramp
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Author : Belle Frank
language : en
Publisher:
Release Date : 2013
The Advertising On Ramp written by Belle Frank and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
"The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
A Kick In The Ads
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Author : Tim Burt
language : en
Publisher: Tim Burt
Release Date : 2019-06-06
A Kick In The Ads written by Tim Burt and has been published by Tim Burt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-06 with Business & Economics categories.
If your marketing and advertising isn't bringing in the sales that you expect, you need A KICK IN THE ADS. Ready to ramp up your sales? It all starts with your advertising and marketing message. A successful ad is comprised of three parts: An effective marketing message Delivering that message to the right audience Constant, consistent, relentless repetition Most businesses get #2 and #3 above correct. But #1 - the message - in most marketing and advertising is usually a complete mess. The message is confusing, muddled, and usually buried under worthless words and phrases. A KICK IN THE ADS focuses on one thing: fixing your marketing message QUICKLY, so YOU can start making SALES. Each page is its own chapter, containing a marketing and advertising principle, guideline, strategy, or unbreakable rule. These are the same mantras I follow when creating any advertising for any business. While it may not be the thickest book you'll own, it might just be the most powerful. In fact, I advise you not to just skim through it. You should do a full stop at the end of each page, and think about how you can apply what's on the page to your particular situation. A KICK IN THE ADS has over 50 of my personal rules and guides in it, which have generated well over $50 million in sales globally. But like anything else in life, this info only works if you apply it. This might be the most unique marketing book you'll ever read...and want to have with you at all times. When you get A KICK IN THE ADS, you'll never look at your marketing and advertising the same way again. Just make sure to get your copy before your competition does. p.s. There is a BONUS included inside the book (3 marketing and advertising strategy videos) that are worth $997. And they're INCLUDED with your copy of A KICK IN THE ADS.
Global On Ramp
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Author : Douglas Blatt
language : en
Publisher:
Release Date : 2018-07-02
Global On Ramp written by Douglas Blatt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-02 with categories.
Do your potential customers know where to find you?Are you advertising to your best prospective customers in the places they are looking for your products and services?It used to be that the best way to attract new customers was to have signs along the highway or print ads in the phone book or newspaper. In the 21st century, that highway is the Internet and consumers are mobile. Your potential customers spend much of their time online reading reviews and researching businesses. Smart business owners understand that advertising needs to be targeted directly at people that need or want their product or service and those ads need to be right where they are searching.After reading this book you will be able to market to your perfect prospects and let their good reviews make your business go viral.
Launch Advertising And Promotion In Real Time
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Author : Michael Solomon
language : en
Publisher: Flat World Knowledge
Release Date : 2009
Launch Advertising And Promotion In Real Time written by Michael Solomon and has been published by Flat World Knowledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
The Emerging Digital Economy
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Author :
language : en
Publisher:
Release Date : 1998
The Emerging Digital Economy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Electronic commerce categories.
Marketing In 1 Word Ramps
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Author : Jackie Alexander
language : en
Publisher:
Release Date : 2017-11-20
Marketing In 1 Word Ramps written by Jackie Alexander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-20 with categories.
This book introduces readers to the RAMPS Plan to Marketing Success,� an active process in which readers participate. Using the RAMPS� Plan for organizing marketing activities, five different groups emerge in a way that makes it memorable and manageable. Using this acronym, RAMPS�, marketing is explained in a way that any future exposure to marketing can be understood within the context of an overall marketing plan.This book is a collection of marketing information from sources available to anyone but organized by the RAMPS� Plan. The book includes RAMPS� Exhibits to enhance learning, reinforce key concepts, and assist Business Owners with everyday marketing. Since 1984, the RAMPS Plan to Marketing Success� has consistently received positive feedback from its users. People understand it and are able to apply marketing to their own lives and businesses.This book is written for anyone who has the need to plan, implement and be responsible for completing marketing tasks. Marketing expertise can be put to use in many ways for your business. There are many roles in business where you will be required to make marketing decisions. Marketing knowledge comes out of experience and education, and is needed in many business positions. The RAMPS Plan to Marketing Success� condenses the entire marketing discipline into one word: RAMPS.� However, the foundation that supports the RAMPS� Plan is massive and strong. Woven into this book are lessons from the vast world of marketing, processed, analyzed, and organized into the RAMPS� Plan for your use. The RAMPS Plan to Marketing Success� helps you build knowledge and expertise regardless of your job title or your role in the business world. This is as easy as it gets in business. When you complete this book you should be able to :* Process marketing information in an orderly fashion regardless of how the information is presented.* Recognize relevant buyer behavior patterns that are critical to successful marketing.* Apply the functions of marketing to your business.* Practice the techniques of market segmentation* Personalize and implement the RAMPS Plan to Marketing Success � to your business.
The Advertising Red Books
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Author :
language : en
Publisher:
Release Date : 2010
The Advertising Red Books written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertisers categories.
Marketing Built By Love
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Author : Daniel Bussius
language : en
Publisher: Greenleaf Book Group
Release Date : 2023-09-26
Marketing Built By Love written by Daniel Bussius and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with Business & Economics categories.
A revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever Mention the word “marketing,” and every executive cringes. For decades, we’ve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time—worse off than where they started. In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success—pillars based on one reality of marketing that will never change: your audience is human. Whether you’re a small business owner, marketer, or executive, this book will teach you: • How to mimic the human experience to cultivate customer loyalty • The four vital components every foundational marketing plan needs • How to align your marketing with the five science-based stages of human relationships • How to implement these strategies in a proven marketing framework Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today’s competitive business landscape.
Advertising And Society
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Author : Carol J. Pardun
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-26
Advertising And Society written by Carol J. Pardun and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Business & Economics categories.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Ultimate Guide To Amazon Advertising
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Author : Timothy P. Seward
language : en
Publisher: Entrepreneur Press
Release Date : 2019-05-21
Ultimate Guide To Amazon Advertising written by Timothy P. Seward and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-21 with Business & Economics categories.
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning