The Annenberg Pew Archive Of Presidential Campaign Discourse
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The Annenberg Pew Archive Of Presidential Campaign Discourse
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Author : Annenberg School of Communications (University of Pennsylvania)
language : en
Publisher:
Release Date : 2000
The Annenberg Pew Archive Of Presidential Campaign Discourse written by Annenberg School of Communications (University of Pennsylvania) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising campaigns categories.
This archive contains transcripts of speeches, television ads, and debates of the twelve United States general Presidential campaigns from 1952 through 1996. Includes all of the major party nominees work, except that of Barry Goldwater, from September 1 of each election year through the election. Also includes the candidates' nomination acceptance speeches.
Images Scandal And Communication Strategies Of The Clinton Presidency
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Author : Rachel L. Holloway
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-04-30
Images Scandal And Communication Strategies Of The Clinton Presidency written by Rachel L. Holloway and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-30 with Political Science categories.
Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment. Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and Clinton's impact on the symbolic nature of the American presidency. This book will be of particular interest to scholars, students, and other researchers involved with communication, political science, political sociology, political communication, and scandal.
The Talk Of The Party
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Author : Sharon E. Jarvis
language : en
Publisher: Rowman & Littlefield
Release Date : 2005
The Talk Of The Party written by Sharon E. Jarvis and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with History categories.
How did "liberal" become a dirty word in American politics? How did "compassionate conservative" become a viable campaign theme? When did the "independent voter" become the most sought-after prize in modern campaigns? And why haven't "third-party candidates" enjoyed similar acclaim? The Talk of the Party listens to how the language of partisanship--including words like Democrat, Republican, party, liberal, conservative, and independent--has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions.
Gender Heteronormativity And The American Presidency
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Author : Aidan Smith
language : en
Publisher: Routledge
Release Date : 2017-10-03
Gender Heteronormativity And The American Presidency written by Aidan Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Social Science categories.
Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith’s book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.
The Right Talk
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Author : Mark A. Smith
language : en
Publisher: Princeton University Press
Release Date : 2011-07-24
The Right Talk written by Mark A. Smith and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-24 with Political Science categories.
Political analyst Mark Smith offers the most original and compelling explanation yet of why America has swung to the right in recent decades. How did the GOP transform itself from a party outgunned and outmaneuvered into one that defines the nation's most important policy choices? Conventional wisdom attributes the Republican resurgence to a political bait and switch--the notion that conservatives win elections on social issues like abortion and religious expression, but once in office implement far-reaching policies on the economic issues downplayed during campaigns. Smith illuminates instead the eye-opening reality that economic matters have become more central, not less, to campaigns and the public agenda. He analyzes a half century of speeches, campaign advertisements, party platforms, and intellectual writings, systematically showing how Republican politicians and conservative intellectuals increasingly gave economic justifications for policies they once defended through appeals to freedom. He explains how Democrats similarly conceived economic justifications for their own policies, but unlike Republicans they changed positions on issues rather than simply offering new arguments and thus helped push the national discourse inexorably to the right. The Right Talk brings clarity, reason, and hard-nosed evidence to a contentious subject. Certain to enrich the debate about the conservative ascendancy in America, this book will provoke discussions and reactions for years to come.
The Oxford Handbook Of The American Presidency
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Author : George C. Edwards III
language : en
Publisher: Oxford University Press
Release Date : 2011-08-04
The Oxford Handbook Of The American Presidency written by George C. Edwards III and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-04 with History categories.
With engaging, new contributions from major figures in the field, 'The Oxford Handbook of the American Presidency' provides the key point of reference for anyone working in American politics today.
The Persuadable Voter
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Author : D. Sunshine Hillygus
language : en
Publisher: Princeton University Press
Release Date : 2014-04-24
The Persuadable Voter written by D. Sunshine Hillygus and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Political Science categories.
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
Fighting Over The Founders
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Author : Andrew M Schocket
language : en
Publisher: NYU Press
Release Date : 2015-01-23
Fighting Over The Founders written by Andrew M Schocket and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-23 with History categories.
Explores how politicians, screenwriters, activists, biographers, jurists, museum professionals, and reenactors portray the American Revolution. The American Revolution is all around us. It is pictured as big as billboards and as small as postage stamps, evoked in political campaigns and car advertising campaigns, relived in museums and revised in computer games. As the nation’s founding moment, the American Revolution serves as a source of powerful founding myths, and remains the most accessible and most contested event in US history: more than any other, it stands as a proxy for how Americans perceive the nation’s aspirations. Americans’ increased fascination with the Revolution over the past two decades represents more than interest in the past. It’s also a site to work out the present, and the future. What are we using the Revolution to debate? In Fighting over the Founders, Andrew M. Schocket explores how politicians, screenwriters, activists, biographers, jurists, museum professionals, and reenactors portray the American Revolution. Identifying competing “essentialist” and “organicist” interpretations of the American Revolution, Schocket shows how today’s memories of the American Revolution reveal Americans' conflicted ideas about class, about race, and about gender—as well as the nature of history itself. Fighting over the Founders plumbs our views of the past and the present, and illuminates our ideas of what United States means to its citizens in the new millennium.
The Message Matters
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Author : Lynn Vavreck
language : en
Publisher: Princeton University Press
Release Date : 2009-07-06
The Message Matters written by Lynn Vavreck and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-06 with Political Science categories.
The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.
Methods Of Historical Analysis In Electronic Media
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Author : Donald G. Godfrey
language : en
Publisher: Routledge
Release Date : 2006-08-15
Methods Of Historical Analysis In Electronic Media written by Donald G. Godfrey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with History categories.
Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.