The Message Matters
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The Message Matters
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Author : Lynn Vavreck
language : en
Publisher: Princeton University Press
Release Date : 2009
The Message Matters written by Lynn Vavreck and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Your Message Matters
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Author : Jonathan Milligan
language : en
Publisher: Baker Books
Release Date : 2020-10-20
Your Message Matters written by Jonathan Milligan and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Business & Economics categories.
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
The Message Matters
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Author : Lynn Vavreck
language : en
Publisher: Princeton University Press
Release Date : 2009-07-26
The Message Matters written by Lynn Vavreck and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-26 with Business & Economics categories.
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Message Matters
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Author : Rebecca K. Leet
language : en
Publisher: Turner Publishing Company
Release Date : 2007-08-20
Message Matters written by Rebecca K. Leet and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-20 with Business & Economics categories.
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
Message Matters
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Author : Rebecca K. Leet
language : en
Publisher:
Release Date : 2007
Message Matters written by Rebecca K. Leet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you want Pinpoint who you want to take action Discover what your audience wants, hopes for, and desires Find the shared desires between your organization and your audience Convey your message effectively The ideas and approach in Message Matters build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life. Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.
How To Get Your Point Across In 30 Seconds Or Less
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Author : Milo O. Frank
language : en
Publisher: Simon and Schuster
Release Date : 1987
How To Get Your Point Across In 30 Seconds Or Less written by Milo O. Frank and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
What We Say Matters
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Author : Judith Hanson Lasater
language : en
Publisher: Shambhala Publications
Release Date : 2022-08-09
What We Say Matters written by Judith Hanson Lasater and has been published by Shambhala Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-09 with Self-Help categories.
Drawing from Buddhist and yogic precepts, this practical guide offers tools for becoming a better, more compassionate communicator at home, at work, and in the world Have you ever tried to tell someone what you want only to feel misunderstood and frustrated? Or hesitated to ask for what you needed because you didn't want to burden the other person? Or been stuck in blame or anger that wouldn't go away? Judith and Ike Lasater, long-term students of yoga and Buddhism, experienced dilemmas like these, too. Even though they had studied the yoga principle of satya (truth) and the Buddhist precept of right speech, it was not until they began practicing Marshall Rosenberg's techniques of Nonviolent Communication (NVC) that they understood how to live satya and right speech. In What We Say Matters, Judith and Ike describe their journey through NVC and how speech becomes a spiritual practice based on giving and receiving with compassion—everywhere, all the time—whether at home, at work, or in the world. Their writing is deeply personal, punctuated by their recounts of trial and error, success and failure, laughter and challenge—even in writing this book! They guide you through an introduction to NVC with clear explanations, poignant examples, suggested exercises, and helpful resources. With practice, you'll learn new ways to: • Extend empathy to yourself and others • Distinguish between feelings and needs • Make requests rather than demands • Choose connection over conflict • Create mutually satisfying outcomes
Pivot
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Author : Jenny Blake
language : en
Publisher: Penguin UK
Release Date : 2016-09-06
Pivot written by Jenny Blake and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with Business & Economics categories.
'Looking to make a career change? Pivot is the book you will turn to again and again' Daniel Pink, author of To Sell is Human and Drive The Lean Startup meets a personal playbook for career change Borrowing from the Silicon Valley mindset of building lean, agile companies that thrive under conditions of risk and uncertainty, Jenny Blake shows you how to apply the same attitude to your career. In Pivot, Blake removes the feelings of confusion and panic that often come with trying something new. Instead, she shows you how to build upon existing assets - your strengths, interests and networks - to launch a new career filled with meaning, adventure, learning and growth.
Escape From The Ivory Tower
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Author : Nancy Baron
language : en
Publisher: Island Press
Release Date : 2010-08-13
Escape From The Ivory Tower written by Nancy Baron and has been published by Island Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Science categories.
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
The Truth Matters
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Author : Bruce Bartlett
language : en
Publisher: Ten Speed Press
Release Date : 2017-10-24
The Truth Matters written by Bruce Bartlett and has been published by Ten Speed Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Political Science categories.
Distinguish fake news from reliable journalism with this clear and concise handbook by New York Times best-selling author Bruce Bartlett. Today’s media and political landscapes are littered with untrustworthy sources and the dangerous concept of “fake news.” This accessible guide helps you fight this deeply troubling trend and ensure that truth is not a permanent casualty. Written by Capitol Hill veteran and author Bruce Bartlett, The Truth Matters presents actionable tips and tricks for reading critically, judging sources, using fact-checking sites, avoiding confirmation bias, identifying trustworthy experts, and more.