The Message Matters
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The Message Matters
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Author : Lynn Vavreck
language : en
Publisher: Princeton University Press
Release Date : 2009
The Message Matters written by Lynn Vavreck and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Message Matters
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Author : Rebecca K. Leet
language : en
Publisher: Turner Publishing Company
Release Date : 2007-08-20
Message Matters written by Rebecca K. Leet and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-20 with Business & Economics categories.
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
The Message Matters
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Author : Lynn Vavreck
language : en
Publisher: Princeton University Press
Release Date : 2009-07-26
The Message Matters written by Lynn Vavreck and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-26 with Business & Economics categories.
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Inside Campaigns
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Author : William J. Feltus
language : en
Publisher: CQ Press
Release Date : 2018-07-04
Inside Campaigns written by William J. Feltus and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Political Science categories.
"Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody." —Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection of disciplines. Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!" —Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College Inside Campaigns, Second Edition takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US. The expert author team draw from years of scholarly research and professional campaign experience to guide readers on a behind-the-scenes tour of the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and the affects election outcomes have on American democracy. Readers will develop an understanding of what campaigns do and why they matter, as well as gain practical skills for working in a campaign or advocating for a cause. New to the Second Edition: A case study created from an in-depth interview with Bernie Sanders’ top digital decision-makers describes how the Sanders’ campaign used digital media to harness the energy of their highly motivated base supporters. This case shows students a real-life campaign decision-making situation, and demonstrates how campaigns use new digital media to drive traditional news media coverage. A unique joint interview with the top media buyers from the Clinton and Trump campaigns reveals how each campaign tracked the other’s advertising and adjusted their own advertising based on competitive tracking information. This interview illustrates to students how modern campaigns use media tracking technologies to monitor their opposition and spend tens of millions of dollars at the presidential level. A top Trump digital manager shares inside details of how the Republican National Committee moved quickly to help build out the Trump digital operations after it was clear that Trump would be the party’s presidential nominee. This insight helps students understand how the Trump campaign answered, "What do we tell them?" by testing messages online, including recycling Trump’s personal tweets in instant messages and emails. The differences between how the Clinton and Trump campaigns managed the news media are highlighted in a case study of one journalist’s experiences covering both campaigns. This case study helps the student build skills for becoming a "spinmeister" who handles day-to-day relationships with the news media. The authors’ research surprisingly reveals that, behind the scenes, Trump was much more available to reporters than Clinton, despite Trump’s continuous public attacks on the "fake news media."
Your Message Matters
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Author : Jonathan Milligan
language : en
Publisher: Baker Books
Release Date : 2020-10-20
Your Message Matters written by Jonathan Milligan and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Business & Economics categories.
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Violent Deaths In The Bible
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Author : Jonah Haddad
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2024-05-30
Violent Deaths In The Bible written by Jonah Haddad and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Religion categories.
Irreverent and profane content litters the pages of Scripture. Stories of stabbing, beheading, dismemberment, defenestration, trampling, burning, and mauling are commonplace. The violence of the Bible can’t be ignored. It can’t be swept under the rug. But every violent story adorning the pages of Scripture is there for a reason. Each shocking tale of judgment and redemption teaches us something about the nature of God and humans. If we’re willing to go where our Sunday school picture Bibles refuse to go, we might be rewarded. The R-rated stuff might prove instructive. Violent Deaths in the Bible promises to offend and disrupt, even as it guides us to the most meaningful death of all—the death of Jesus on the cross.
The Internet Of Risky Things
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Author : Sean Smith
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2017-01-17
The Internet Of Risky Things written by Sean Smith and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-17 with Computers categories.
By 2020, the Internet of Things (IoT) will consist of millions of computational devices intimately connected to real-world aspects of human life. This insightful book demonstrates that if we build the IoT the way we built the current internet and other information technology initiatives, we're headed for trouble. With a focus on concrete solutions, The Internet of Risky Things explains how we can avoid simple flaws that have plagued several dramatic IT advances in recent decades.
Patterns For A New Testament Church
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Author : Cecil R. Taylor
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2025-06-25
Patterns For A New Testament Church written by Cecil R. Taylor and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Religion categories.
A congregation is a New Testament church if, and only if, it reflects characteristics of the churches described in the New Testament. This book explores the New Testament, highlighting some of these characteristics in hopes that mere congregations of Christians may become truly New Testament churches.
Think Risk
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Author : Shital Thekdi
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-18
Think Risk written by Shital Thekdi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-18 with Business & Economics categories.
Risk is the single most prevalent and enduring factor that influences every individual, organization, and society. People often seek protection from negative risk events, but also seek to take advantage of opportunities arising from positive risk events. We may feel overwhelmed by messages encountered in daily interactions with media and society, contributing to a sense of ambiguity over how to act in response to risk-related information and misinformation. We seek to leverage evidence and reason to find our own balance between both positive and negative outcomes in an uncertain world. This groundbreaking book delivers practical concepts and tools that empower readers to leverage innovations in risk science to improve their abilities to interpret, assess, communicate, and handle risk. It provides a practical non-quantitative approach to understanding the risk and making better decisions involving risk. Think RISK covers several key themes in risk science: a) the main goals and strategies for understanding and managing risk; b) how readers can inform their risk stances by considering their own individual values and mission; c) the difference between risk and safety, and how that difference is critical for managing the risk; d) the role of psychological factors when understanding and managing the risk; e) the role of communication when understanding and managing the risk; and f) the general importance and incentives for effectively understanding and managing the risk. Written for business professionals in all private and public sectors, this book will also be relevant to non-business professionals such as medical practitioners and policymakers and would be an ideal fit for executive education and seminar-style courses in universities, corporate book clubs, and training seminars. Because it’s based on foundational and scientifically accepted ideas and principles, the book should remain relevant for many years.
Mastering Julia
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Author : Malcolm Sherrington
language : en
Publisher: Packt Publishing Ltd
Release Date : 2015-07-22
Mastering Julia written by Malcolm Sherrington and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-22 with Computers categories.
Julia is a well-constructed programming language with fast execution speed, eliminating the classic problem of performing analysis in one language and translating it for performance into a second. This book will help you develop and enhance your programming skills in Julia to solve real-world automation challenges. This book starts off with a refresher on installing and running Julia on different platforms. Next, you will compare the different ways of working with Julia and explore Julia's key features in-depth by looking at design and build. You will see how data works using simple statistics and analytics, and discover Julia's speed, its real strength, which makes it particularly useful in highly intensive computing tasks and observe how Julia can cooperate with external processes in order to enhance graphics and data visualization. Finally, you will look into meta-programming and learn how it adds great power to the language and establish networking and distributed computing with Julia.