Your Message Matters
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Your Message Matters
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Author : Jonathan Milligan
language : en
Publisher: Baker Books
Release Date : 2020-10-20
Your Message Matters written by Jonathan Milligan and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Business & Economics categories.
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
The Message Matters
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Author : Lynn Vavreck
language : en
Publisher: Princeton University Press
Release Date : 2009
The Message Matters written by Lynn Vavreck and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Message Matters
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Author : Rebecca K. Leet
language : en
Publisher:
Release Date : 2007
Message Matters written by Rebecca K. Leet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you want Pinpoint who you want to take action Discover what your audience wants, hopes for, and desires Find the shared desires between your organization and your audience Convey your message effectively The ideas and approach in Message Matters build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life. Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.
The Message Of You
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Author : Judy Carter
language : en
Publisher: Macmillan + ORM
Release Date : 2013-02-19
The Message Of You written by Judy Carter and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-19 with Language Arts & Disciplines categories.
A step-by-step handbook that teaches readers to find the extraordinary stories tucked deep within them to make a difference in the lives of others—and to get paid—as a motivational speaker THE MESSAGE OF YOU begins with a simple belief - that your greatest speech already exists and that it has already been delivered in front of a live audience masterfully and powerfully by you. Best-selling author and international comic, Judy Carter sets out to prove that THE MESSAGE OF YOU is in the advice you give to your friends; in the lessons you teach your children; in the stories you tell your family. It's expressed through the volunteer work you do, the way you run your business, the way you turned your messes into successes. THE MESSAGE OF YOU is a distillation of all of your experiences, both personal and professional, that form the narrative meaning of your life. A meaning that you can develop into a well-written, funny speech to inspire audiences, enhance your current profession, and launch a successful money making career as a professional speaker. In Part One of the book, Judy leads you through a series of in-depth exercises meant to mine your personal and professional experiences for stories that establish your qualifications, your problem/solutions, your action steps and your methodology. In Part Two, Judy has created a six-step structure for writing an entertaining and informative speech, guiding you through each step in detail. But the real bonus of THE MESSAGE OF YOU is that Judy is a comic. Her "Comedy Pass" chapter takes you through simple but effective comedy writing techniques that will transform even a flat PowerPoint snoozer into a knee-slapping showstopper of a keynote. Once your speech is well-written and funny, Judy takes you through Part Three, teaching you how to take your message to the masses with inexpensive but essential marketing tips. The Message of You offers an accessible approach, big picture guidance, and nitty-gritty nuts and bolts of sound advice. Judy has been a comedy and speaking coach for over twenty years. She's a firm believer that how you present your ideas is just as important as the ideas themselves. She knows that humor and strong content are the missing ingredients in most speeches and her book, THE MESSAGE OF YOU helps you discover both your message and your comedic voice by taking you through the same process she uses to coach her private clients.
Find Your Voice
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Author : Caroline Goyder
language : en
Publisher: Random House
Release Date : 2020-01-30
Find Your Voice written by Caroline Goyder and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30 with Self-Help categories.
‘This book is brilliant! It will change lives.’ - Suzy Walker, Editor-in-Chief, Psychologies 'A fantastic guide to speaking up and overcoming insecurities by the best voice coach ever.' - Viv Groskop, author of How to Own the Room Speak up and stand out Whether you want more social confidence in your day-to-day life, are hosting an event or appearing on a podcast, Find Your Voice will empower you to be bold, be present and captivate any audience. Based on decades of helping broadcasters, celebrities, teachers and top level professionals speak effortlessly in front of others, renowned voice teacher and communication expert Caroline Goyder will show you how to: · Harness the full potential of your body, breath and voice · Genuinely connect to others in a dizzyingly distracted world · Stand out as calm speaker whatever the situation
Get To The Point
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Author : Joel Schwartzberg
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2017-10-16
Get To The Point written by Joel Schwartzberg and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Business & Economics categories.
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
It S Not What You Say
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Author : Michael Parker
language : en
Publisher: Penguin
Release Date : 2015-12-29
It S Not What You Say written by Michael Parker and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-29 with Business & Economics categories.
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to: • Use the rule of three to win any audience over • Prepare so you can be yourself – but better • Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
The Language Of Success
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Author : Tom Sant
language : en
Publisher: AMACOM
Release Date : 2008-01-23
The Language Of Success written by Tom Sant and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-23 with Business & Economics categories.
Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well. Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. In The Language of Success, author Tom Sant helps you master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims master proper paragraph structure so the message doesn’t get muddled avoid misconstrued or misleading terms write clear concise sentences that follow the “first time right rule” use e-mail professionally and efficiently create career-enhancing reports This book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Honest and authoritative, The Language of Success will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.
Leadership
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Author : Andrei A. Lux
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-11-30
Leadership written by Andrei A. Lux and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-30 with Business & Economics categories.
This exciting leadership textbook takes a student-centric approach, encouraging students to reflect on their own experiences and showing them the potential for them to transform into leaders in their every day lives.
Inside Campaigns
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Author : William J. Feltus
language : en
Publisher: CQ Press
Release Date : 2016-02-24
Inside Campaigns written by William J. Feltus and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Political Science categories.
Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.