Message Matters
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The Message Matters
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Author : Lynn Vavreck
language : en
Publisher: Princeton University Press
Release Date : 2009
The Message Matters written by Lynn Vavreck and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Message Matters
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Author : Rebecca K. Leet
language : en
Publisher: Turner Publishing Company
Release Date : 2007-08-20
Message Matters written by Rebecca K. Leet and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-20 with Business & Economics categories.
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
Your Message Matters
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Author : Jonathan Milligan
language : en
Publisher: Baker Books
Release Date : 2020-10-20
Your Message Matters written by Jonathan Milligan and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Business & Economics categories.
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Inside Campaigns
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Author : William J. Feltus
language : en
Publisher: CQ Press
Release Date : 2016-02-24
Inside Campaigns written by William J. Feltus and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Political Science categories.
Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.
Sales Eq
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Author : Jeb Blount
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-02
Sales Eq written by Jeb Blount and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tool
Violent Deaths In The Bible
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Author : Jonah Haddad
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2024-05-30
Violent Deaths In The Bible written by Jonah Haddad and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Religion categories.
Irreverent and profane content litters the pages of Scripture. Stories of stabbing, beheading, dismemberment, defenestration, trampling, burning, and mauling are commonplace. The violence of the Bible can’t be ignored. It can’t be swept under the rug. But every violent story adorning the pages of Scripture is there for a reason. Each shocking tale of judgment and redemption teaches us something about the nature of God and humans. If we’re willing to go where our Sunday school picture Bibles refuse to go, we might be rewarded. The R-rated stuff might prove instructive. Violent Deaths in the Bible promises to offend and disrupt, even as it guides us to the most meaningful death of all—the death of Jesus on the cross.
The Internet Of Risky Things
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Author : Sean Smith
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2017-01-17
The Internet Of Risky Things written by Sean Smith and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-17 with Computers categories.
By 2020, the Internet of Things (IoT) will consist of millions of computational devices intimately connected to real-world aspects of human life. This insightful book demonstrates that if we build the IoT the way we built the current internet and other information technology initiatives, we're headed for trouble. With a focus on concrete solutions, The Internet of Risky Things explains how we can avoid simple flaws that have plagued several dramatic IT advances in recent decades.
Mastering Julia
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Author : Malcolm Sherrington
language : en
Publisher: Packt Publishing Ltd
Release Date : 2015-07-22
Mastering Julia written by Malcolm Sherrington and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-22 with Computers categories.
Julia is a well-constructed programming language with fast execution speed, eliminating the classic problem of performing analysis in one language and translating it for performance into a second. This book will help you develop and enhance your programming skills in Julia to solve real-world automation challenges. This book starts off with a refresher on installing and running Julia on different platforms. Next, you will compare the different ways of working with Julia and explore Julia's key features in-depth by looking at design and build. You will see how data works using simple statistics and analytics, and discover Julia's speed, its real strength, which makes it particularly useful in highly intensive computing tasks and observe how Julia can cooperate with external processes in order to enhance graphics and data visualization. Finally, you will look into meta-programming and learn how it adds great power to the language and establish networking and distributed computing with Julia.
Julia High Performance Programming
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Author : Ivo Balbaert
language : en
Publisher: Packt Publishing Ltd
Release Date : 2016-11-28
Julia High Performance Programming written by Ivo Balbaert and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-28 with Computers categories.
Leverage the power of Julia to design and develop high performing programs About This Book Get to know the best techniques to create blazingly fast programs with Julia Stand out from the crowd by developing code that runs faster than your peers' code Complete an extensive data science project through the entire cycle from ETL to analytics and data visualization Who This Book Is For This learning path is for data scientists and for all those who work in technical and scientific computation projects. It will be great for Julia developers who are interested in high-performance technical computing. This learning path assumes that you already have some basic working knowledge of Julia's syntax and high-level dynamic languages such as MATLAB, R, Python, or Ruby. What You Will Learn Set up your Julia environment to achieve the highest productivity Solve your tasks in a high-level dynamic language and use types for your data only when needed Apply Julia to tackle problems concurrently and in a distributed environment Get a sense of the possibilities and limitations of Julia's performance Use Julia arrays to write high performance code Build a data science project through the entire cycle of ETL, analytics, and data visualization Display graphics and visualizations to carry out modeling and simulation in Julia Develop your own packages and contribute to the Julia Community In Detail In this learning path, you will learn to use an interesting and dynamic programming language—Julia! You will get a chance to tackle your numerical and data problems with Julia. You'll begin the journey by setting up a running Julia platform before exploring its various built-in types. We'll then move on to the various functions and constructs in Julia. We'll walk through the two important collection types—arrays and matrices in Julia. You will dive into how Julia uses type information to achieve its performance goals, and how to use multiple dispatch to help the compiler emit high performance machine code. You will see how Julia's design makes code fast, and you'll see its distributed computing capabilities. By the end of this learning path, you will see how data works using simple statistics and analytics, and you'll discover its high and dynamic performance—its real strength, which makes it particularly useful in highly intensive computing tasks. This learning path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Getting Started with Julia by Ivo Balvaert Julia High Performance by Avik Sengupta Mastering Julia by Malcolm Sherrington Style and approach This hands-on manual will give you great explanations of the important concepts related to Julia programming.
Patterns For A New Testament Church
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Author : Cecil R. Taylor
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2025-06-25
Patterns For A New Testament Church written by Cecil R. Taylor and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Religion categories.
A congregation is a New Testament church if, and only if, it reflects characteristics of the churches described in the New Testament. This book explores the New Testament, highlighting some of these characteristics in hopes that mere congregations of Christians may become truly New Testament churches.