The Art And Science Of Advertising
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The Art And Science Of Advertising
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Author : George French
language : en
Publisher:
Release Date : 1909
The Art And Science Of Advertising written by George French and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1909 with Advertising categories.
The Art And Science Of Marketing
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Author : Grahame Robert Dowling
language : en
Publisher: Oxford University Press, USA
Release Date : 2004
The Art And Science Of Marketing written by Grahame Robert Dowling and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.
The Art And Science Of Advertising Classic Reprint
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Author : George French
language : en
Publisher: Forgotten Books
Release Date : 2016-06-13
The Art And Science Of Advertising Classic Reprint written by George French and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-13 with Business & Economics categories.
Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The Science And Art Of Branding
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Author : Giep Franzen
language : en
Publisher: Routledge
Release Date : 2015-02-12
The Science And Art Of Branding written by Giep Franzen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
The Art And Science Of Advertising
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Author : George French
language : en
Publisher: Theclassics.Us
Release Date : 2013-09
The Art And Science Of Advertising written by George French and has been published by Theclassics.Us this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1909 edition. Excerpt: ... Since paper for the advertiser is exactly the same problem as is paper for the printer, this chapter is made to consist of a portion of one of the lessons prepared for the American School of Typography, without other change than the eliminating of such of the matter as was of exclusive interest to the printer. Wherever the word "printer" occurs, in this chapter, read "advertiser" and the application will be discovered to be pertinent and appropriate. It is not necessary to allude at length to the necessity of good and appropriate paper for all kinds of advertising printing. It is plain that paper is the foundation of all advertising literature, outside of the periodicals, such as catalogues, booklets, brochures, houseorgans, circulars, and, of more importance than any other item, of business stationery and forms. This is so important an item in successful advertising that it is treated as an independent topic. While some of the consideration given to paper may seem to some advertisers more fitted for the attention of the printer, it is to be observed that it is not easy to get power and selling effect from the printer unless the advertiser is able to specify exactly what he wishes. No person not intimately acquainted with the goods to be sold, and the whole advertising scheme and theory, is able to produce printing having the maximum of selling power. The advertiser must be able to tell his printer precisely what he wishes, and he cannot do so if he does not know about paper--if he is not able to select and test the paper that it is designed to use. So it is not to be assumed that because, for convenience, the printer is mentioned and the advertiser is not mentioned, what is here printed is not of primary importance to the advertiser....
Introduction To Advertising
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Author : Emmanuel Mogaji
language : en
Publisher: Routledge
Release Date : 2021-05-30
Introduction To Advertising written by Emmanuel Mogaji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Advertising
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-03-10
Advertising written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-10 with Business & Economics categories.
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Advertising Progress
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Author : Pamela Walker Laird
language : en
Publisher: JHU Press
Release Date : 2020-01-15
Advertising Progress written by Pamela Walker Laird and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-15 with History categories.
Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Adman S Dilemma
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Author : Paul Rutherford
language : en
Publisher: University of Toronto Press
Release Date : 2018-01-01
Adman S Dilemma written by Paul Rutherford and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-01 with Business & Economics categories.
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Advertising And Media Research
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Author : Justice Hamilton
language : en
Publisher: Scientific e-Resources
Release Date : 2018-11-16
Advertising And Media Research written by Justice Hamilton and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-16 with categories.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.