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The Audience And Business Of Youtube And Online Videos

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The Audience And Business Of Youtube And Online Videos

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Author : Louisa Ha
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2018-06-06

The Audience And Business Of Youtube And Online Videos written by Louisa Ha and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-06 with Language Arts & Disciplines categories.

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

The Audience And Business Of Youtube And Online Videos

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Author : Louisa Ha
language : en
Publisher: Lexington Studies in Communication and Storytelling
Release Date : 2018

The Audience And Business Of Youtube And Online Videos written by Louisa Ha and has been published by Lexington Studies in Communication and Storytelling this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Computers categories.

The Rowman Littlefield Handbook Of Media Management And Business

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Author : L. Meghan Mahoney
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2020-12-15

The Rowman Littlefield Handbook Of Media Management And Business written by L. Meghan Mahoney and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Language Arts & Disciplines categories.

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Youtube For Business

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Author : Michael Miller
language : en
Publisher: Que Publishing
Release Date : 2008-08-19

Youtube For Business written by Michael Miller and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-19 with Computers categories.

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan—and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a presence on the YouTube site • Manage a video blog • Generate revenues from your YouTube videos • Produce more effective YouTube videos Includes profiles of successful businesses • Blendtec • Charles Smith Pottery • Annette Lawrence, ReMax ACR Elite Group, Inc. • Stone Brewing Company • D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: “Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.” — Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie

Ultimate Guide To Youtube For Business

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Author : The Staff of Entrepreneur Media
language : en
Publisher: Entrepreneur Press
Release Date : 2018-03-27

Ultimate Guide To Youtube For Business written by The Staff of Entrepreneur Media and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-27 with Business & Economics categories.

Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Inventive Systems And Control

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Author : V. Suma
language : en
Publisher: Springer Nature
Release Date : 2023-06-14

Inventive Systems And Control written by V. Suma and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-14 with Technology & Engineering categories.

This book presents selected papers from the 7th International Conference on Inventive Systems and Control (ICISC 2023), held on January 30–31, 2023, at JCT College of Engineering and Technology, Coimbatore, India. The conference proceedings of ICISC 2023 include an analysis of the class of intelligent systems and control techniques that utilizes various artificial intelligence technologies, where there are no mathematical models and system available to make them remain controlled. Inspired by various existing intelligent techniques, the primary goal of ICISC 2023 proceedings is to present the emerging innovative models to tackle the challenges faced by the existing computing and communication technologies.

Youtube And Video Marketing

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Author : Greg Jarboe
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-07

Youtube And Video Marketing written by Greg Jarboe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-07 with Business & Economics categories.

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

How To Make Money Marketing Your Business On Youtube

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Author : Jamie Turner
language : en
Publisher: Pearson Education
Release Date : 2011-01-18

How To Make Money Marketing Your Business On Youtube written by Jamie Turner and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-18 with Business & Economics categories.

Discover powerful, proven ways to use YouTube to attract new clients and customers! You’ve probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did you know you can make money using these platforms? It’s not easy, but if you follow the path I’ll outline, you’ll find that user-generated video is a real, viable way to grow revenues and build your business.

Youtube

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Author : Jean Burgess
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-16

Youtube written by Jean Burgess and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Social Science categories.

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.

Music Business Handbook And Career Guide

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Author : David Baskerville
language : en
Publisher: SAGE Publications
Release Date : 2015-12-23

Music Business Handbook And Career Guide written by David Baskerville and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-23 with Business & Economics categories.

This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Eleventh Edition offers surpasses any other resource available. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville’s handbook an indispensable resource, regardless of their specialty within the music field. This text is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and Music Business Foundations as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Eleventh Edition includes coverage of key topics such as copyright, licensing, songwriting, concert venues, and the entrepreneurial musician. Uniquely, it provides career-planning insights on dozens of job categories in the diverse music industry.

The Audience And Business Of Youtube And Online Videos

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