The Business And Management Of Convention And Visitor Bureaus
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The Business And Management Of Convention And Visitor Bureaus
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Author : Krysztof Celuch, Ph.d.
language : en
Publisher:
Release Date : 2019-12-31
The Business And Management Of Convention And Visitor Bureaus written by Krysztof Celuch, Ph.d. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-31 with categories.
Meetings are a major source of revenue for the countries and cities and that host them. But competition to win meetings and events is growing fast as new Convention and Visitors Bureaus are opening up all over the world and existing are expanding and modernizing their offer in order to increase their share of this market.However, in cities and countries busy sales and marketing staff, politicians and local authorities often struggle to keep up to date with the many tools and techniques that can help them bring business to their locations. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their destination as well as detailed instruction on the most effective ways of bringing meetings and events to fill their meetings spaces, restaurants, venues and create loyal clients. The Business and Management of Convention and Visitor Bureaus - a global approach is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Conferences And Conventions
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2004-02-18
Conferences And Conventions written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Conferences And Conventions 3rd Edition
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2013-01-04
Conferences And Conventions 3rd Edition written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
Marketing Destinations And Venues For Conferences Conventions And Business Events
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Author : Rob Davidson
language : en
Publisher: Routledge
Release Date : 2012-05-31
Marketing Destinations And Venues For Conferences Conventions And Business Events written by Rob Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
The Business And Management Of Conventions
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Author : Vivienne McCabe
language : en
Publisher: Wiley
Release Date : 2002-05-03
The Business And Management Of Conventions written by Vivienne McCabe and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-03 with Business & Economics categories.
The MICE sector is one of the fastest growing and most lucrative areas of the tourism industry worldwide. Within Australia, it currently generates in excess of $3 billion annually in direct expenditure from both international and domestic markets. Australia is continuing to gain world recognition for the excellence of its convention and exhibition facilities. The surge of international interest and confidence in the country as a convention destination has been assisted by the added exposure of the Sydney 2000 Olympic Games, and will ensure the continued growth of the industry well into the new century. The Business and Management of Conventions is the first Australian textbook to introduce the professional environment of the MICE industry to students. It draws on current business thinking and academic research to link management principles and practice to the Australian MICE industry.
The Routledge Handbook Of Business Events
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Author : Charles Arcodia
language : en
Publisher: Routledge
Release Date : 2022-09-08
The Routledge Handbook Of Business Events written by Charles Arcodia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-08 with Business & Economics categories.
A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
The Routledge Handbook Of Business Events
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Author : Charles Arcodia
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-08
The Routledge Handbook Of Business Events written by Charles Arcodia and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-08 with Business & Economics categories.
A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
Meetings Conventions And Expositions
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Author : Rhonda J. Montgomery
language : en
Publisher: John Wiley & Sons
Release Date : 1994-07-27
Meetings Conventions And Expositions written by Rhonda J. Montgomery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-07-27 with Business & Economics categories.
Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
Managing Destination Marketing Organizations
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Author : Robert Clayton Ford
language : en
Publisher:
Release Date : 2008
Managing Destination Marketing Organizations written by Robert Clayton Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Hospitality industry categories.
Conferences And Conventions
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2008
Conferences And Conventions written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Architecture categories.
This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.