The Business And Management Of Conventions
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The Business And Management Of Conventions
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Author : Vivienne McCabe
language : en
Publisher: Wiley
Release Date : 2002-05-03
The Business And Management Of Conventions written by Vivienne McCabe and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-03 with Business & Economics categories.
The MICE sector is one of the fastest growing and most lucrative areas of the tourism industry worldwide. Within Australia, it currently generates in excess of $3 billion annually in direct expenditure from both international and domestic markets. Australia is continuing to gain world recognition for the excellence of its convention and exhibition facilities. The surge of international interest and confidence in the country as a convention destination has been assisted by the added exposure of the Sydney 2000 Olympic Games, and will ensure the continued growth of the industry well into the new century. The Business and Management of Conventions is the first Australian textbook to introduce the professional environment of the MICE industry to students. It draws on current business thinking and academic research to link management principles and practice to the Australian MICE industry.
Business And Management Of Conventions Im
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Author : McCabe
language : en
Publisher: Jacaranda
Release Date : 1999-11-01
Business And Management Of Conventions Im written by McCabe and has been published by Jacaranda this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-01 with categories.
The Business And Management Of Convention And Visitor Bureaus
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Author : Krysztof Celuch, Ph.d.
language : en
Publisher:
Release Date : 2019-12-31
The Business And Management Of Convention And Visitor Bureaus written by Krysztof Celuch, Ph.d. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-31 with categories.
Meetings are a major source of revenue for the countries and cities and that host them. But competition to win meetings and events is growing fast as new Convention and Visitors Bureaus are opening up all over the world and existing are expanding and modernizing their offer in order to increase their share of this market.However, in cities and countries busy sales and marketing staff, politicians and local authorities often struggle to keep up to date with the many tools and techniques that can help them bring business to their locations. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their destination as well as detailed instruction on the most effective ways of bringing meetings and events to fill their meetings spaces, restaurants, venues and create loyal clients. The Business and Management of Convention and Visitor Bureaus - a global approach is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Marketing Destinations And Venues For Conferences Conventions And Business Events
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2015-11-19
Marketing Destinations And Venues For Conferences Conventions And Business Events written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Conferences And Conventions 3rd Edition
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2013-01-04
Conferences And Conventions 3rd Edition written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
Convention Tourism
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2014-05-22
Convention Tourism written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-22 with Business & Economics categories.
Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry’s growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines: proposed economic impact assessment framework regional planning and development initiatives education and training programs from industry associations and universities research resources international meeting management As more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry’s past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.
Conferences And Conventions
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Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2004-02-18
Conferences And Conventions written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Planning And Management Of Meetings Expositions Events And Conventions
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Author : George G. Fenich Ph.D.
language : en
Publisher: Pearson Higher Ed
Release Date : 2014-01-14
Planning And Management Of Meetings Expositions Events And Conventions written by George G. Fenich Ph.D. and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in meeting, event, and convention planning. Current, concise, and insightful—a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.
Convention Management And Service Ahlei
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Author : Milton T. Astroff
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-05-06
Convention Management And Service Ahlei written by Milton T. Astroff and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-06 with Business & Economics categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Planning And Management Of Meetings Expositions Events And Conventions
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Author : George G. Fenich
language : en
Publisher: Prentice Hall
Release Date : 2014-01-07
Planning And Management Of Meetings Expositions Events And Conventions written by George G. Fenich and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Congresses and conventions categories.
This is a modern guide to planning successful events. It focuses on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference.