The Business Of Naming Things
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The Business Of Naming Things
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Author : Michael Coffey
language : en
Publisher: Bellevue Literary Press
Release Date : 2014-12-22
The Business Of Naming Things written by Michael Coffey and has been published by Bellevue Literary Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-22 with Fiction categories.
“Riveting . . . vibrant and unsparing.” —Publishers Weekly (starred and boxed review) “Superb. . . . Startlingly original.” —Library Journal (starred review) “Once I started reading these stories, I couldn’t stop. They absorbed me thoroughly, with their taut narratives and evocative language—the language of a poet.” —JAY PARINI, author of Jesus: The Human Face of God and The Last Station “Sherwood Anderson would recognize this world of lonely, longing characters, whose surface lives Coffey tenderly plumbs. These beautiful stories—spare, rich, wise and compelling—go to the heart.” —FREDERIC TUTEN, author of Self Portraits: Fictions and Tintin in the New World “Whether [Coffey is] writing about a sinning priest or a man who’s made a career out of branding or about himself, we can smell Coffey’s protagonists and feel their breath on our cheek. Like Chekhov, he must be a notebook writer; how else to explain the strange quirks and the perfect but unaccountable details that animate these intimate portraits?” —EDMUND WHITE, author of Inside a Pearl and A Boy’s Own Story Among these eight stories, a fan of writer (and fellow adoptee) Harold Brodkey gains an audience with him at his life’s end, two pals take a Joycean sojourn, a man whose business is naming things meets a woman who may not be what she seems, and a father discovers his son is a suspect in an assassination attempt on the president. In each tale, Michael Coffey’s exquisite attention to character underlies the brutally honest perspectives of his disenchanted fathers, damaged sons, and orphans left feeling perpetually disconnected. Michael Coffey is the author of three books of poems and 27 Men Out, a book about baseball’s perfect games. He also co-edited The Irish in America, a book about Irish immigration to America, which was a companion volume to a PBS documentary series. He divides his time between Manhattan and Bolton Landing, New York. The Business of Naming Things is his first work of fiction.
Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2019-10-01
Hello My Name Is Awesome written by Alexandra Watkins and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable). Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a “Top 10 Branding Book” by Branding Journal, Hello, My Name is Awesome is the ultimate guide to naming your product or business. “Jam-packed with sound advice.” —Publishers Weekly
Get A Name
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Author : Jacky Tai
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2010-09-30
Get A Name written by Jacky Tai and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Business & Economics categories.
So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.
25 Things Business Owners Do To Undermine Their Business And How To Avoid And Correct Them
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Author : D. Brent Walton
language : en
Publisher: Lulu.com
Release Date : 2013-08-01
25 Things Business Owners Do To Undermine Their Business And How To Avoid And Correct Them written by D. Brent Walton and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-01 with Business & Economics categories.
This business self-help book is written with the small business owner in mind. It helps them avoid common pitfalls in today's business environment.
Funny Thing About Names
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Author : Jim Wegryn
language : en
Publisher: iUniverse
Release Date : 2005-03
Funny Thing About Names written by Jim Wegryn and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03 with Language Arts & Disciplines categories.
"A town called Hell, which freezes over. A mollusk raised to college mascot. A brand of bubble gum named for a musical instrument. Wegryn visits all these examples and more in his humorous investigation of naming practices. For a popular overview of the field, Funny Thing About Names delivers its message with wit and style."--Christine De Vinne, American Name Society President. Ask yourself this... What is the most popular street name? Who was Benedict Arnold's infamous brother? What is the oldest sports team nickname? What famous university once was named Chatholepistemaid? Why did Boris Karloff change his name? Why didn't Arnold Schwarzenegger? Funny Thing About Names answers these questions and many more as it delves into the wide world of names. Bases upon ten years of research, this amusing account examines how and why we label people, places and businesses in America. It will delight the trivia buff, intrigue the reader interested in onomastics (the study of names), and put a smile on both.
The Name S The Thing
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Author : Henri Charmasson
language : en
Publisher: New York : American Management Association
Release Date : 1988
The Name S The Thing written by Henri Charmasson and has been published by New York : American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Discusses the role of commercial names, identifies names to avoid, and describes each step in selecting a name, from initial research to ownership registration
The Naming Book
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Author : Brad Flowers
language : en
Publisher: Entrepreneur Press
Release Date : 2020-03-17
The Naming Book written by Brad Flowers and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Naming Things
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Author : Herbert Edward Francis
language : en
Publisher:
Release Date : 1980
Naming Things written by Herbert Edward Francis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Fiction categories.
The Indiana School Journal
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Author :
language : en
Publisher:
Release Date : 1892
The Indiana School Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with Education categories.
Naming And Necessity
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Author : Saul A. Kripke
language : en
Publisher: Harvard University Press
Release Date : 1980
Naming And Necessity written by Saul A. Kripke and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Philosophy categories.
If there is such a thing as essential reading in metaphysics or in philosophy of language, this is it. Ever since the publication of its original version, Naming and Necessity has had great and increasing influence. It redirected philosophical attention to neglected questions of natural and metaphysical necessity and to the connections between these and theories of reference, in particular of naming, and of identity. From a critique of the dominant tendency to assimilate names to descriptions and more generally to treat their reference as a function of their Fregean sense, surprisingly deep and widespread consequences may be drawn. The largely discredited distinction between accidental and essential properties, both of individual things (including people) and of kinds of things, is revived. So is a consequent view of science as what seeks out the essences of natural kinds. Traditional objections to such views are dealt with by sharpening distinctions between epistemic and metaphysical necessity; in particular by the startling admission of necessary a posteriori truths. From these, in particular from identity statements using rigid designators whether of things or of kinds, further remarkable consequences are drawn for the natures of things, of people, and of kinds; strong objections follow, for example to identity versions of materialism as a theory of the mind. This seminal work, to which today's thriving essentialist metaphysics largely owes its impetus, is here published with a substantial new Preface by the author.