The Choice Factory
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The Choice Factory
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Author : Richard Shotton
language : en
Publisher: Harriman House Limited
Release Date : 2018-02-12
The Choice Factory written by Richard Shotton and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Business & Economics categories.
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
The Choice Factory
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Author : Richard Shotton
language : en
Publisher: Harriman House Limited
Release Date : 2018-02-12
The Choice Factory written by Richard Shotton and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Business & Economics categories.
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
The Last Mile
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Author : Dilip Soman
language : en
Publisher: University of Toronto Press
Release Date : 2015-01-01
The Last Mile written by Dilip Soman and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.
The Behaviour Business
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Author : Richard Chataway
language : en
Publisher: Harriman House Limited
Release Date : 2020-02-18
The Behaviour Business written by Richard Chataway and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Business & Economics categories.
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
Social Butterflies
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Author : Michael Sanders
language : en
Publisher: Michael O'Mara Books
Release Date : 2019-04-18
Social Butterflies written by Michael Sanders and has been published by Michael O'Mara Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with Business & Economics categories.
'Engaging, fact-filled and profoundly illuminating. It's inspiring to read - and it should help make the world a lot better.' Cass Sunstein, author of Nudge The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.
Implementing Industry 4 0
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Author : Carlos Toro
language : en
Publisher: Springer Nature
Release Date : 2021-04-03
Implementing Industry 4 0 written by Carlos Toro and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-03 with Technology & Engineering categories.
This book relates research being implemented in three main research areas: secure connectivity and intelligent systems, real-time analytics and manufacturing knowledge and virtual manufacturing. Manufacturing SMEs and MNCs want to see how Industry 4.0 is implemented. On the other hand, groundbreaking research on this topic is constantly growing. For the aforesaid reason, the Singapore Agency for Science, Technology and Research (A*STAR), has created the model factory initiative. In the model factory, manufacturers, technology providers and the broader industry can (i) learn how I4.0 technologies are implemented on real-world manufacturing use-cases, (ii) test process improvements enabled by such technologies at the model factory facility, without disrupting their own operations, (iii) co-develop technology solutions and (iv) support the adoption of solutions at their everyday industrial operation. The book constitutes a clear base ground not only for inspiration of researchers, but also for companies who will want to adopt smart manufacturing approaches coming from Industry 4.0 in their pathway to digitization.
The Choice
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Author : Edith Eva Eger
language : en
Publisher: Simon and Schuster
Release Date : 2017-09-05
The Choice written by Edith Eva Eger and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Biography & Autobiography categories.
A New York Times Bestseller “I’ll be forever changed by Dr. Eger’s story…The Choice is a reminder of what courage looks like in the worst of times and that we all have the ability to pay attention to what we’ve lost, or to pay attention to what we still have.”—Oprah “Dr. Eger’s life reveals our capacity to transcend even the greatest of horrors and to use that suffering for the benefit of others. She has found true freedom and forgiveness and shows us how we can as well.” —Desmond Tutu, Nobel Peace Prize Laureate “Dr. Edith Eva Eger is my kind of hero. She survived unspeakable horrors and brutality; but rather than let her painful past destroy her, she chose to transform it into a powerful gift—one she uses to help others heal.” —Jeannette Walls, New York Times bestselling author of The Glass Castle Winner of the National Jewish Book Award and Christopher Award At the age of sixteen, Edith Eger was sent to Auschwitz. Hours after her parents were killed, Nazi officer Dr. Josef Mengele, forced Edie to dance for his amusement and her survival. Edie was pulled from a pile of corpses when the American troops liberated the camps in 1945. Edie spent decades struggling with flashbacks and survivor’s guilt, determined to stay silent and hide from the past. Thirty-five years after the war ended, she returned to Auschwitz and was finally able to fully heal and forgive the one person she’d been unable to forgive—herself. Edie weaves her remarkable personal journey with the moving stories of those she has helped heal. She explores how we can be imprisoned in our own minds and shows us how to find the key to freedom. The Choice is a life-changing book that will provide hope and comfort to generations of readers.
The Idea Factory
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Author : Jon Gertner
language : en
Publisher: Penguin
Release Date : 2012-03-15
The Idea Factory written by Jon Gertner and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Business & Economics categories.
The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
Learning Factories
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Author : Eberhard Abele
language : en
Publisher: Springer
Release Date : 2018-10-10
Learning Factories written by Eberhard Abele and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Technology & Engineering categories.
This book presents the state of the art of learning factories. It outlines the motivations, historic background, and the didactic foundations of learning factories. Definitions of the term learning factory and a corresponding morphological model are provided as well as a detailed overview of existing learning factory approaches in industry and academia, showing the broad range of different applications and varying contents. Learning factory best-practice examples are presented in detailed and structured manner. The state of the art of learning factories curricula design and their use to enhance learning and research as well as potentials and limitations are presented. Further research priorities and innovative learning factory concepts to overcome current barriers are offered. While today numerous learning factories have been built in industry (big automotive companies, pharma companies, etc.) and academia in the last decades, a comprehensive handbook for the scientific community and practitioners alike is still missing. The book addresses therefore both researchers in production-related areas, that want to conduct industry-relevant research and education, as well as managers and engineers in industry, who are searching for an effective way to train their employees. In addition to this, the learning factory concept is also regarded as an innovative learning concept in the field of didactics.
The Genius Factory
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Author : David Plotz
language : en
Publisher: Random House
Release Date : 2005-06-07
The Genius Factory written by David Plotz and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-07 with Science categories.
From the former editor of Slate and CEO of Atlas Obscura comes the unbelievable story of “the Nobel Prize sperm bank” and the children it produced—“a superb book about the quest for genius and, ultimately, family” (Malcolm Gladwell, author of The Tipping Point and Talking to Strangers). NAMED ONE OF THE BEST BOOKS OF THE YEAR BY ROCKY MOUNTAIN NEWS It was the most radical human-breeding experiment in American history. The Repository for Germinal Choice—nicknamed “the Nobel Prize sperm bank”—opened to notorious fanfare in 1980, and for two decades women flocked to it from all over the country to choose a sperm donor from its roster of Nobel-laureate scientists, mathematical prodigies, successful businessmen, and star athletes. But the bank quietly closed its doors in 1999—its founder dead, its confidential records sealed, and the fate of its children and donors unknown. Crisscrossing the country and tracking down previously unknown family members, award-winning Slate columnist David Plotz unfolds the full and astonishing story of the Nobel Prize sperm bank and its founder’s radical scheme to change our world. Praise for The Genius Factory “[David] Plotz’s wonderful history of the Nobel sperm bank is filled with wit, pathos and insight. . . . [He acts] as narrator, ethnographer, historian, social critic and even go-between, brokering reunions between children and their genitors.”—Chicago Tribune “Perfectly pitched—blithe, smart, skeptical, yet entranced by its subject.”—The New York Times “By turns personal, confounding, creepy, defiant of expectations and touching . . .The Genius Factory isn’t merely curious, it’s useful.”—San Francisco Chronicle “Tense, hilarious, and touching . . . wonderfully readable and eye-opening.”—The Wall Street Journal “Terrific . . . [a] lively account.”—The Washington Post Book World