The Clv Advantage Maximizing Long Term Profits Through Customer Lifetime Value
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The Clv Advantage Maximizing Long Term Profits Through Customer Lifetime Value
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Author : S Williams
language : en
Publisher: NFT Publishing
Release Date : 2025-04-14
The Clv Advantage Maximizing Long Term Profits Through Customer Lifetime Value written by S Williams and has been published by NFT Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-14 with Business & Economics categories.
In an era where customer lifetime value (CLV) is increasingly recognized as a cornerstone of sustainable business growth, this groundbreaking book provides a comprehensive roadmap for maximizing long-term profits while maintaining ethical integrity. By leveraging predictive analytics , behavioral economics insights , and advanced customer segmentation techniques , businesses can unlock the full potential of their customer relationships. From optimizing loyalty programs to tailoring strategies for industries like retail , e-commerce , subscription services , and B2B , this guide equips readers with actionable steps to drive profitability without compromising trust. Addressing common challenges such as inaccurate data , short-term thinking , and lack of personalization , the book offers innovative solutions through AI-driven predictive modeling , real-time customer feedback systems , and dynamic pricing models . It also delves into overcoming barriers like resistance to change , limited resources, and difficulties in measuring ROI effectively —ensuring that CLV strategies are not only implemented but thrive within organizational workflows. With a strong focus on ethical marketing practices , the book navigates critical debates around data privacy concerns , transparency , and the societal consequences of prioritizing profit over customer trust. Readers will explore legal frameworks governing customer data usage, gain clarity on regulatory compliance guidelines , and apply timeless principles like Kantian ethics to foster fairness, inclusivity, and respect in all customer interactions. By blending empirical evidence with universal ideals, this resource presents a vision for integrating CLV optimization into every facet of business operations—from strategy design to daily decision-making. Whether you're looking to enhance retention rates , build consumer trust , or balance profit with accountability, this book serves as your ultimate guide to achieving sustainable growth and creating lasting value—for your business, employees, and customers alike.
Customer Lifetime Value
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Author : David Bejou
language : en
Publisher: Routledge
Release Date : 2013-04-03
Customer Lifetime Value written by David Bejou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book. Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: leveraging the customer database to maximize CLV using CLV in customer segmentation customer divestment using CLV in firm valuation setting up an organization designed to maximize CLV much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.
Customer Lifetime Value
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Author : V. Kumar
language : en
Publisher: Now Publishers Inc
Release Date : 2008
Customer Lifetime Value written by V. Kumar and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
Customer Equity Management
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Author : Roland T. Rust
language : en
Publisher: Prentice Hall
Release Date : 2005
Customer Equity Management written by Roland T. Rust and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Customer equity categories.
This book includes a practical framework with applied cases, and award-winning research.
Managing Customers For Profit Strategies To Increase Profits And Build Loyalty
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Author : Kumar
language : en
Publisher: Pearson Education India
Release Date : 2008-09
Managing Customers For Profit Strategies To Increase Profits And Build Loyalty written by Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Customer relations categories.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: Springer
Release Date : 2018-05-15
Customer Relationship Management written by V. Kumar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
The Customer Centricity Playbook
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Author : Peter Fader
language : en
Publisher: University of Pennsylvania Press
Release Date : 2018-10-30
The Customer Centricity Playbook written by Peter Fader and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-30 with Business & Economics categories.
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Google Search Ads 360 Certification
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26
Google Search Ads 360 Certification written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Customer Lifetime Value
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Author : David Bejou
language : en
Publisher: Routledge
Release Date : 2013-04-03
Customer Lifetime Value written by David Bejou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book. Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: leveraging the customer database to maximize CLV using CLV in customer segmentation customer divestment using CLV in firm valuation setting up an organization designed to maximize CLV much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.
Cases On Ai Ethics In Business
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Author : Tennin, Kyla Latrice
language : en
Publisher: IGI Global
Release Date : 2024-05-17
Cases On Ai Ethics In Business written by Tennin, Kyla Latrice and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Organizations face a pressing challenge in today's rapidly evolving economies: navigating the ethical complexities of adopting Artificial Intelligence (AI) and related technologies. As AI becomes increasingly integral to operations, transparency, fairness, accountability, and privacy concerns are more critical than ever. Organizations need practical guidance to develop and implement AI ethics strategies effectively. Cases on AI Ethics in Business offers a comprehensive solution by examining AI Ethics through theoretical lenses and innovative practices. It provides a roadmap for organizations to address ethical challenges in AI adoption, offering insights from leaders in the field. With a focus on theory-to-practice, the book equips readers with actionable strategies and frameworks to navigate the ethical implications of AI, ensuring responsible and sustainable AI deployment.