The Commodification Of Language
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The Commodification Of Language
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Author : John E. Petrovic
language : en
Publisher: Routledge
Release Date : 2021-04-16
The Commodification Of Language written by John E. Petrovic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-16 with Language Arts & Disciplines categories.
This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.
Language As Commodity
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Author : Rani Rubdy
language : en
Publisher: A&C Black
Release Date : 2008-11-21
Language As Commodity written by Rani Rubdy and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-21 with Language Arts & Disciplines categories.
A comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.
The Linguistic Landscape In China
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Author : Yanmei Han
language : en
Publisher: Springer Nature
Release Date :
The Linguistic Landscape In China written by Yanmei Han and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Language Politics And Policies
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Author : Thomas Ricento
language : en
Publisher: Cambridge University Press
Release Date : 2022-06-09
Language Politics And Policies written by Thomas Ricento and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-09 with Language Arts & Disciplines categories.
Tensions and conflicts related to linguistic identity and security are inevitable - even necessary - in liberal democracies. However, if conflicts related to language and identity negatively impact democratic participation, and lead to social fragmentation, civic withdrawal, and lack of trust in societal institutions, then the political system itself may become suspect and unstable. Written by experts from the fields of sociolinguistics, bilingual studies, political science/philosophy, and education, this volume provides a comprehensive picture of the current political, cultural and social factors impacting language policy in the United States and Canada. The chapters cover many aspects of social life in North America, such as immigration, bilingual education, heritage languages, and linguistic identity, and explore the challenges and set-backs, along with the many positive steps taken in recent years to advance the values of inclusion amidst diversity in a variety of contexts and domains in the United States and Canada.
Globalization And Language Teaching
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Author : David Block
language : en
Publisher: Routledge
Release Date : 2002-06-01
Globalization And Language Teaching written by David Block and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-01 with Language Arts & Disciplines categories.
This book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.
Language Communication And The Economy
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Author : Guido Erreygers
language : en
Publisher: John Benjamins Publishing
Release Date : 2005-11-24
Language Communication And The Economy written by Guido Erreygers and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-24 with Language Arts & Disciplines categories.
This volume brings together a number of wide-ranging, transdisciplinary research articles on the interface between discourse studies and economics. It explores in what way economics can contribute to the analysis of discursive practices in various institutional settings as well as investigating what role discourse studies can play in economic research. The contributors are linguists, communication scholars, economists and other social scientists drawing on various traditions including Critical Discourse Analysis, Cognitive Linguistics, ethnography and the literature on the rhetoric of economics and on economic storytelling. All articles are essentially empirical, focusing on the details of actual language use. The type of data analysed ranges from the minutes of university policy meetings and large-scale corpora of newspaper language, over books of economic theory from both well-respected economists and monetary cranks, to cartoons from The Economist.
English In China
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Author : Songqing Li
language : en
Publisher: Routledge
Release Date : 2022-06-14
English In China written by Songqing Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-14 with Foreign Language Study categories.
English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another. English as used in mainland China is presented as a case study where it remains rather unclear the extent to which the language is actually used in people’s lives, outside the domain of education. The volume enriches existing empirical studies by exploring the creative and innovative uses of English in people’s lives and its commodification at different language-centred economic spaces within China while also providing an update of our understanding of the sociolinguistic situation of English in China, a country undergoing rapid socio-economic transformation. English in China is the first attempt to discuss the possible relationship, intersection, and tension between two seemingly inseparable research topics. The book is an important resource for students and scholars in the fields of Applied Linguistics, Bilingualism, Sociolinguistics, Translation, and Contemporary Chinese Studies.
Language And Materiality
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Author : Jillian R. Cavanaugh
language : en
Publisher: Cambridge University Press
Release Date : 2017-10-19
Language And Materiality written by Jillian R. Cavanaugh and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Language Arts & Disciplines categories.
Language and Materiality argues the importance of analyzing language use with an eye toward new materialisms, semiotics, and ideology.
Language Policy In Business
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Author : Elisabeth Barakos
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2020-11-15
Language Policy In Business written by Elisabeth Barakos and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-15 with Language Arts & Disciplines categories.
Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.
Language And Neoliberal Governmentality
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Author : Luisa Martín Rojo
language : en
Publisher: Routledge
Release Date : 2019-06-26
Language And Neoliberal Governmentality written by Luisa Martín Rojo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-26 with Language Arts & Disciplines categories.
Against a background of the ongoing crisis of global capitalism and the fracturing of the neoliberal project, this book provides a detailed account of the ways in which language is profoundly imbricated in the neoliberalising of the fabric of social life. With chapters from a cast list of international scholars covering topics such as the commodification of education and language, unemployment, and the governmentality of the self, and discussion chapters from Monica Heller and Jackie Urla bringing the various strands together, the book ultimately helps us to understand how language is part of political economy and the everyday making and remaking of society and individuals. It provides both a theoretical framework and a significant methodological "tool-box" to critically detect, understand, and resist the impact of neoliberalism on everyday social spheres, particularly in relation to language. Presenting richly empirical studies that expand our understanding of how neoliberalism as a regime of truth and as a practice of governance performs within the terrain of language, this book is an essential resource for researchers and graduate students in English language, sociolinguistics, applied linguistics, linguistic anthropology, and related areas.