The Communication Plan
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Communication Planning
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Author : Sherry Devereaux Ferguson
language : en
Publisher: SAGE Publications
Release Date : 1999-08-03
Communication Planning written by Sherry Devereaux Ferguson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-03 with Language Arts & Disciplines categories.
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
The Communication Plan
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Author : Lester R. Potter
language : en
Publisher:
Release Date : 1997
The Communication Plan written by Lester R. Potter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Communication in organizations categories.
Approaches To Communication Planning
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Author : John Middleton
language : en
Publisher:
Release Date : 1980
Approaches To Communication Planning written by John Middleton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Language Arts & Disciplines categories.
The Communication Strategy Handbook
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Author : Betteke van Ruler
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2019
The Communication Strategy Handbook written by Betteke van Ruler and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Communication in management categories.
Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
Business And Professional Communication
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Author : Disanza
language : en
Publisher:
Release Date : 2002-07-01
Business And Professional Communication written by Disanza and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-01 with categories.
Setting Up A Strategic Communication Plan
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Author : Marita Vos
language : en
Publisher: Purdue University Press
Release Date : 2004-10-12
Setting Up A Strategic Communication Plan written by Marita Vos and has been published by Purdue University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-12 with Education categories.
Discusses way to implement and setup a strategic communication plan.
Communicating Projects
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Author : Ann Pilkington
language : en
Publisher: Routledge
Release Date : 2016-05-23
Communicating Projects written by Ann Pilkington and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Business & Economics categories.
Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.
Communication Planning Revisited
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Author : Alan Hancock
language : en
Publisher:
Release Date : 1992
Communication Planning Revisited written by Alan Hancock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Language Arts & Disciplines categories.
Communication Planning Revisited
Annual Communication Plans
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Author : Kim Harrison
language : en
Publisher:
Release Date : 2019-11-13
Annual Communication Plans written by Kim Harrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-13 with categories.
Do you want to write a top annual PR or communication plan that quickly wins approval from senior management and makes an impact for your organization?This book provides you with helpful, detailed guidelines for achieving great results. You are guided step-by-step on how to write your annual corporate communication plan. The easy-to-read content is based on the cutting-edge insights gained over my 3 decades in corporate communication management and consulting.Whether you're a seasoned professional or are just getting started, you'll find this a wonderfully useful resource.Chapter details:- Strategic planning explained- Typical annual communication planning process- Structure of an annual communication plan- Research and situation analysis including SWOT and PESTLE analysis- Risk analysis and management- How to avoid the traps and pitfalls of planning- 9 great ways to identify communication strategies to use- Follow these good ethical principles- How to set goals and SMART objectives- Identify and prioritize key stakeholders- Corporate social media with social media strategy- Practical implementation- Communication budgets - details explained- Evaluation and measurement including AMEC framework- Promoting the plan to stakeholders - persuading senior management and advocating for the communication role- Bonus: How to change the focus from tactical to strategic
Strategic Communications Planning
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Author : Laurie J. Wilson
language : en
Publisher:
Release Date : 2008
Strategic Communications Planning written by Laurie J. Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Communication in management categories.
The basic principles of researched-based strategic planning remain unchanged