Setting Up A Strategic Communication Plan
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Setting Up A Strategic Communication Plan
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Author : Marita Vos
language : en
Publisher: Purdue University Press
Release Date : 2004-10-12
Setting Up A Strategic Communication Plan written by Marita Vos and has been published by Purdue University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-12 with Education categories.
Discusses way to implement and setup a strategic communication plan.
Setting Up A Strategic Communication Plan
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Author : Marita Vos
language : en
Publisher: Purdue University Press
Release Date : 2004-10-12
Setting Up A Strategic Communication Plan written by Marita Vos and has been published by Purdue University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-12 with Education categories.
Discusses way to implement and setup a strategic communication plan.
The Communication Strategy Handbook
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Author : Betteke van Ruler
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2019
The Communication Strategy Handbook written by Betteke van Ruler and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Communication in management categories.
Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
Communication Planning
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Author : Sherry Devereaux Ferguson
language : en
Publisher: SAGE Publications
Release Date : 1999-08-03
Communication Planning written by Sherry Devereaux Ferguson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-03 with Language Arts & Disciplines categories.
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
Strategic Communications For Nonprofit Organizations
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Author : Sally J. Patterson
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-10
Strategic Communications For Nonprofit Organizations written by Sally J. Patterson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-10 with Business & Economics categories.
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Strategic Communication For Organizations
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Author : Sara LaBelle
language : en
Publisher: University of California Press
Release Date : 2020-02-11
Strategic Communication For Organizations written by Sara LaBelle and has been published by University of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-11 with Language Arts & Disciplines categories.
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Business Essentials For Strategic Communicators
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Author : M. Ragas
language : en
Publisher: Springer
Release Date : 2014-12-17
Business Essentials For Strategic Communicators written by M. Ragas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Computers categories.
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
The Communication Plan
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Author : Lester R. Potter
language : en
Publisher:
Release Date : 1997
The Communication Plan written by Lester R. Potter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Communication in organizations categories.
Strategic Planning For Public Relations
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Author : Deborah A. Silverman
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-14
Strategic Planning For Public Relations written by Deborah A. Silverman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Communicating Strategy
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Author : Phil Jones
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-02
Communicating Strategy written by Phil Jones and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.