The Complete Idiot S Guide To Direct Marketing
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The Complete Idiot S Guide To Direct Marketing
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Author : Robert W. Bly
language : en
Publisher: Penguin
Release Date : 2001
The Complete Idiot S Guide To Direct Marketing written by Robert W. Bly and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Complete Idiot S Guide To Marketing 2nd Edition
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Author : Sarah White
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2003-11-04
The Complete Idiot S Guide To Marketing 2nd Edition written by Sarah White and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-04 with Business & Economics categories.
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.
The Complete Idiot S Guide To Starting A Web Based Business
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Author : Steve Slaunwhite
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2009-09-01
The Complete Idiot S Guide To Starting A Web Based Business written by Steve Slaunwhite and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.
The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. ?The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions ?1.6 million web-based businesses in the U.S., a $175 billion market in 2007 ?Online businesses benefiting from increasing number of Internet users, with increased traffic for subscription, advertising, and affiliate program revenue
The Complete Idiot S Guide To Business Plans 2nd Edition
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Author : Gwen Moran
language : en
Publisher: Penguin
Release Date : 2009-12-23
The Complete Idiot S Guide To Business Plans 2nd Edition written by Gwen Moran and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-23 with Business & Economics categories.
It's just good business. The Complete Idiot's Guide® to Business Plans, Second Edition, helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals. • According to the Small Business Administration, in 2002 approximately 570,000 new small businesses opened their doors for business, and in 2007, the number rose to 680,000. Data shows that the past three recessions all resulted in significant rises in the number of new small businesses • More than 75 percent of small firms use some form of credit in their startup or operations
Advertising And Public Relations
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Author : Shelly Field
language : en
Publisher: Infobase Publishing
Release Date : 2005
Advertising And Public Relations written by Shelly Field and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Secrets Of A Freelance Writer
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Author : Robert W. Bly
language : en
Publisher: Macmillan + ORM
Release Date : 2007-04-01
Secrets Of A Freelance Writer written by Robert W. Bly and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Language Arts & Disciplines categories.
The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year—or much more—writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients. You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis. Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.
Fool Proof Marketing
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Author : Robert W. Bly
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-03
Fool Proof Marketing written by Robert W. Bly and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-03 with Business & Economics categories.
Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.
The Complete Idiot S Guide To Guerrilla Marketing
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Author : Colleen Wells
language : en
Publisher: Penguin
Release Date : 2008-01-02
The Complete Idiot S Guide To Guerrilla Marketing written by Colleen Wells and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Business & Economics categories.
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
The Complete Idiot S Guide To Social Media Marketing 2nd Edition
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Author : Jennifer Abernethy
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2012-04-03
The Complete Idiot S Guide To Social Media Marketing 2nd Edition written by Jennifer Abernethy and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Business & Economics categories.
Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections.
Make Every Second Count
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Author : Robert W. Bly
language : en
Publisher: Red Wheel/Weiser
Release Date : 2010-12-20
Make Every Second Count written by Robert W. Bly and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-20 with Business & Economics categories.
Dozens of proven methods to get more done in less time, from the author of The Copywriter’s Handbook and Little Blue Book of Business Wisdom. Make Every Second Count goes beyond the usual time-management books to bring you a much broader range of strategies and tactics—you’ll discover how to maximize your time by setting priorities, create useful schedules, overcome procrastination, and boost your energy level and productivity through diet, exercise, and sleep. You’ll also learn how using the latest technology can enable you to manage information and communicate more effectively and efficiently. Find out: How to eliminate bad habits and unnecessary activities that slow you down The painless way to handle paperwork How to master the art of saying no The three types of to-do lists every person should keep Get time-tested advice on goal setting, business travel, social networking, mobile technology, planning systems, time management in the home, and more—and start making every second count!