The Core Value Proposition
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The Core Value Proposition
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Author : Jack G. Hardy
language : en
Publisher: Trafford on Demand Pub
Release Date : 2005
The Core Value Proposition written by Jack G. Hardy and has been published by Trafford on Demand Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The Core Value Proposition introduces a more powerful anchor, a new starting point within an easy to understand 4-step business-building process. First, detect, create and select viable innovative business building ideas. Then use 5 Value Drivers to define the Idea's core values and create a Core Value Proposition. Give life to the idea by proving it really is workable. After that, develop a compelling business plan with the Core Value Proposition as its nexus... tailor its content to your specific communications purpose. Defining the 5 Value Drivers shapes a systematic process for gathering information and experience. Long term, Core Value Proposition is a continuing source of strength, growth and renewal for your company's products and services. The Core Value Proposition and its 5 Value Drivers provide a simplified, more fluid form of planning. Their focus generates synergy within the dynamics of creating products and services that are competitively unique.
The Core Value Proposition
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Author : Jack G. Hardy
language : en
Publisher:
Release Date : 2005-02-06
The Core Value Proposition written by Jack G. Hardy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-06 with Business & Economics categories.
The Core Value Proposition introduces a more powerful anchor, a new starting point within an easy to understand 4-step business-building process. First, detect, create and select viable innovative business building ideas. Then use 5 Value Drivers to define the Idea's core values and create a Core Value Proposition. Give life to the idea by proving it really is workable. After that, develop a compelling business plan with the Core Value Proposition as its nexus... tailor its content to your specific communications purpose. Defining the 5 Value Drivers shapes a systematic process for gathering information and experience. Long term, Core Value Proposition is a continuing source of strength, growth and renewal for your company's products and services. The Core Value Proposition and its 5 Value Drivers provide a simplified, more fluid form of planning. Their focus generates synergy within the dynamics of creating products and services that are competitively unique.
The Core Value Proposition
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Author : Jack G. Hardy
language : en
Publisher: CreateSpace
Release Date : 2014-08-17
The Core Value Proposition written by Jack G. Hardy and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-17 with Business & Economics categories.
The Core Value Proposition captures all the power of your new business ideas, helps you create a solid foundation based on facts, principles, and your Core Values. An easy to use 4-step planning process uses your Core Value Proposition to test and confirm a unique customer oriented business model, a solution to your business planning and development. You gain a clear-cut focus on your business building objectives and strategies, save development time and money.
Value Proposition Design
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Author : Alexander Osterwalder
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-26
Value Proposition Design written by Alexander Osterwalder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-26 with Business & Economics categories.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Developing A Customer Value Proposition
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date :
Developing A Customer Value Proposition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The customer value proposition articulates the specific benefits and costs that a company’s offering aims to create for its target customers. The customer value proposition guides all tactical decisions involved in designing, communicating, and delivering the company’s offering to its customers. The key aspects of developing a customer value proposition are the focus of this note. The discussion of the value proposition and positioning is complemented by an in-depth overview of two additional topics: developing a positioning map and the Blue Ocean strategy. This note is an excerpt (Chapter 7) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Creating And Delivering Your Value Proposition
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Author : Cindy Barnes
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-10-03
Creating And Delivering Your Value Proposition written by Cindy Barnes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Business & Economics categories.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
The Irresistible Value Proposition
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Author : Steve Thompson
language : en
Publisher: Value Lifecycle
Release Date : 2019-03-14
The Irresistible Value Proposition written by Steve Thompson and has been published by Value Lifecycle this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with categories.
The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.
Value Propositions That Sell
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Author : Lisa Dennis
language : en
Publisher: eBook Partnership
Release Date : 2018-08-29
Value Propositions That Sell written by Lisa Dennis and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-29 with Business & Economics categories.
In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step
Navigating Value Price Profit
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Author : Dr. Colm Reilly
language : en
Publisher: AuthorHouse
Release Date : 2023-07-20
Navigating Value Price Profit written by Dr. Colm Reilly and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-20 with Business & Economics categories.
The original meaning of the term “value proposition” has devolved into a vague sales and marketing notion that does not match its intended use. It is often used to mean benefits, a unique selling point, or differentiation and therefore is often regarded as falling under the Sales and Marketing departments within an organization. In this book, Dr. Colm Reilly tackles the misconceptions that surround what a value proposition is and why it is important. He answers the four core business questions which are: 1. Why are value propositions needed for a business to be profitable or for a not-for-profit organization to succeed? 2. How can organizations build and use value propositions? 3. How can an organization use a value proposition to serve both internal and external customers? 4. What are the ethical values that should drive an organization in understanding how to create fair and equitable enduring value for themselves and their customers. The book shows how Value propositions are in effect an alignment tool within an organization that manifests the core ethical nature of the business. In a business world where returns appear volatile and business cycles are disruptive, Dr. Reilly proves a guidebook that shows that a core and ethical value proposition in business will always endure and guide an organization to sustained success.
Customer Value Proposition
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-04-26
Customer Value Proposition written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-26 with categories.
Who is the main stakeholder, with ultimate responsibility for driving Customer value proposition forward? Has the Customer value proposition work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed? How do we Improve Customer value proposition service perception, and satisfaction? What would be the goal or target for a Customer value proposition's improvement team? Who will be responsible for making the decisions to include or exclude requested changes once Customer value proposition is underway? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer value proposition investments work better. This Customer value proposition All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer value proposition Self-Assessment. Featuring 711 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer value proposition improvements can be made. In using the questions you will be better able to: - diagnose Customer value proposition projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer value proposition and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer value proposition Scorecard, you will develop a clear picture of which Customer value proposition areas need attention. Your purchase includes access details to the Customer value proposition self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.