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The Cornell School Of Hotel Administration On Hospitality

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The Cornell School Of Hotel Administration On Hospitality

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Author : Michael C. Sturman
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-31

The Cornell School Of Hotel Administration On Hospitality written by Michael C. Sturman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Business & Economics categories.

This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations

The Cornell School Of Hotel Administration On Hospitality

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Author : Michael C. Sturman
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-26

This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations

The Cornell School Of Hotel Administration Handbook Of Applied Hospitality Strategy

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Author : Cathy A. Enz
language : en
Publisher: SAGE
Release Date : 2010-07-14

The Cornell School Of Hotel Administration Handbook Of Applied Hospitality Strategy written by Cathy A. Enz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Business & Economics categories.

This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

The Cornell School Of Hotel Administration Handbook Of Applied Hospitality Strategy

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Author : Cathy A. Enz
language : en
Publisher: SAGE
Release Date : 2010-07-14

Hospitality Branding

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Author : Chekitan S. Dev
language : en
Publisher: Cornell University Press
Release Date : 2012-11-01

Hospitality Branding written by Chekitan S. Dev and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-01 with Business & Economics categories.

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Managing Hospitality Organizations

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Author : Robert C. Ford
language : en
Publisher: SAGE Publications
Release Date : 2018-11-30

Managing Hospitality Organizations written by Robert C. Ford and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-30 with Business & Economics categories.

Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Students will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.

The Next Frontier Of Restaurant Management

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Author : Alex M. Susskind
language : en
Publisher: Cornell University Press
Release Date : 2019-06-15

The Next Frontier Of Restaurant Management written by Alex M. Susskind and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-15 with Business & Economics categories.

The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.

Operations Management In The Hospitality Industry

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Author : Peter Szende
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10

Operations Management In The Hospitality Industry written by Peter Szende and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.

From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. This introductory textbook provides students with fundamental techniques and tools to analyse and improve operational capabilities of any hospitality organization.

Cases In Hospitality Management

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Author : Timothy R. Hinkin
language : en
Publisher: John Wiley & Sons
Release Date : 2005-11-04

Cases In Hospitality Management written by Timothy R. Hinkin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-04 with Business & Economics categories.

Cases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry – both positive and negative - and then to describe the organization’s response to it. This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis. Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants – are included, as are fifteen new cases and a new section on hospitality technology.

Hotel Management And Operations

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Author : Denney G. Rutherford
language : en
Publisher: Wiley
Release Date : 1994-08-15

Hotel Management And Operations written by Denney G. Rutherford and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-08-15 with Business & Economics categories.

In this updated edition, Rutherford reexamines the fundamentals of hotel management in light of the latest trends. The introductory and connective essays have been expanded and updated, and completely new sections have been added on the vital topics of today.

The Cornell School Of Hotel Administration On Hospitality

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