The Crisis Of Food Brands
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The Crisis Of Food Brands
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Author : Martin K. Hingley
language : en
Publisher: CRC Press
Release Date : 2016-03-16
The Crisis Of Food Brands written by Martin K. Hingley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-16 with Business & Economics categories.
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
The Crisis Of Food Brands
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READ ONLINE
Author : Martin K. Hingley
language : en
Publisher: CRC Press
Release Date : 2016-03-16
The Crisis Of Food Brands written by Martin K. Hingley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-16 with Business & Economics categories.
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
Future Of Food Business The The Facts The Impacts And The Acts
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Author : Marcos Fava Neves
language : en
Publisher: World Scientific
Release Date : 2011-07-25
Future Of Food Business The The Facts The Impacts And The Acts written by Marcos Fava Neves and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-25 with Business & Economics categories.
Latest Edition: The Future of Food Business: The Facts, The Impacts and The Acts (2nd Edition) This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors. The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains. The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network. Contents:The Food Production Chains Environment:From Farms to … EverythingNavigating the Global Food SystemThe Roots of Food and Agribusiness ThinkingThe Global Food ConsumerThe World of Retailer BrandsRetailers, The Giants of ChainsThe Four Ps of Sustainability PlanningThe Global Financial Crisis, BRIC and Food CompaniesThe Food Crisis Will be BackStrategies for Solving the Food Inflation ProblemBridging the Food Dilemma: The Case of China and BrazilAlternative Solutions for the Food CrisisFood Chains and Networks Development: A 14 Point ListHow to Build a Strategic Plan for Food Chain: The Chain Plan MethodStrategic Planning For Food Companies:The Consumer's KingdomDemand-Driven OrganizationsStrategic Planning SatelliteFood Companies' Strategies in the Network EraPlanning Strategies for 2010–2020How to Capture Value?:Innovation in Integrated Food ChainsInnovation Agenda for the Food Industry and RetailersCreative Pricing StrategiesValue Capture Trilogy: The CostsValue Capture Trilogy: DifferentiationValue Capture Trilogy: Collective ActionCreating a Winning ConceptConsumer Risk AnalysisInternational Investments and Role of Governments:A Strategy for International InvestmentsHow to Evaluate the Capacity of International Investments to Promote Economic Development?How to Promote and Regulate International Investments?Colombia: An Example of the Role of GovernmentsIncorporating Smallholders into Modern Food Chains Readership: Students and researchers of agribusiness and marketing courses; business professionals; environmentalists and general public interested in food chain. Keywords:Food;Agribusiness;Sustainability;Food Chains;Strategic Planning;Innovation;Value Capture;InvestmentsKey Features:Covers up-to-date trends and innovations in Integrated Food Chains, value Capture Trilogy and international investments in the food sectorPresents the unique “The CHAINPLAN Method”Presents practical tools that can be applied by researchers and companies operating in the food chain sectorReviews: “Marcos Fava Neves describes the very complex global food chain and suggests methods and tools that can be used by companies to adjust their strategies and operational concepts in an ever rapid changing world. He discusses trends, world food crises, food chain complexity and strategic planning for food companies. It is an essential read for entrepreneurs and researchers who are active in the world-wide food chain network.” Hans Johr Corporate Head of Agriculture Nestle Switzerland “The Future of food Business presents a comprehensive look at our challenges in food chain, combining theory with relevant examples in this space. This should be mandatory for all students and professionals that work in agribusiness.” Renato Seraphim Head of New Business Syngenta Latin America “I think the research and analysis done by Dr Neves leading to a rather conclusive strategy is a good reflection of his deep insight into the food value chain. The presentation style in the book makes for easy reading too.” M D Ramesh OLAM Africa “The Future of Food Business is an easy-to-read book. Each chapter presents an important issue and ends with intriguing questions for debate, which makes it particularly useful in strategic planning processes. Highly recommended.&” Mary Shelman Director of Harvard Business School “The path forward to 2050 requires new innovative thought leaders in order to meet the challenges of increased food production for a growing and affluent global population. Dr Fava Neves motivates readers to rethink how business gets done on frontlines.” Paul Jasper CEO, Covered Logistics and Transportation, USA “Marcos' book elucidates the impending food challenge that will be a central concern for most governments in the immediate future; he puts forth innovative practical solutions to address the issue. The book is a must read for not only concerned people in the public and private enterprises but responsible citizenry all over the world. The book should be part of reference reading for most college graduates to create an awareness about the issues as they are impacted most by the food crisis.” Raj Vardhan, Sr. Vice President LAM International, China “I had the opportunity to actively participate in a one-day seminar of Prof. Marcos Fava Neves in Saint Louis, USA, where the contents of the book were presented and discussed. I am amazed about the knowledge the author has about the food industry.” G B Sundarajan Suguna Foods Limited, India “Marcos is a profound analyst of global food and agribusiness issues. He has a great vision, youth behavior and sagacity to understand complex environment and translate in a simple message.&” Gustavo Grobocopatel CEO of Los Grobo, Argentina “Food used to be a day-to-day task to provide for it and it is very close to everybody's imagination. However, today's society is characterised by individuals who are regarded to be a food expert but it takes people like Dr Marcos Fava Neves who not only explains today's food supply and puts food into a global perspective but also challenges tomorrow's needs and requirements. All with an open mindset and in a stimulating and inviting style. I suggest you join and become a knowledgeable food entrepreneur as well.” Marc van Genuchten Commercial Director Continental Juice/Cutrale, The Netherlands
Crisis Management In The Food And Drinks Industry
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Author : Colin Doeg
language : en
Publisher: Springer Science & Business Media
Release Date : 1995
Crisis Management In The Food And Drinks Industry written by Colin Doeg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Crisis Management in the Food and Drinks Industry is the only book to deal comprehensively with the management of communications in the food and drinks industry, including the catering sector, when there is a food related problem, but much of the information in this expanded second edition has a wider relevance. The second edition sets out the general principles of dealing with a serious problem that has attracted media attention or is likely to do so. It takes a global look at current developments which have changed the face of crisis management forever, including the internet and email, the impact of satellite and cable television, the implications of rolling 24-hour news coverage, and the growth of new forms of communications. The second edition also examines the activities of extremist organisations as well as product tampering and extortion. The book contains extensive case histories plus model check lists, press releases, product recall advertisements and employee announcements.
Crisis Management In The Food And Drinks Industry A Practical Approach
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Author : Colin Doeg
language : en
Publisher: Springer
Release Date : 2010-12-06
Crisis Management In The Food And Drinks Industry A Practical Approach written by Colin Doeg and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-06 with Technology & Engineering categories.
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand. Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis. Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism – "a clear and present danger" – and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed by the increasing toxicity of fish due to the rising pollution of the world’s oceans. In a special late chapter – written only three months before publication – the author looks ahead to events which he believes will shape the world of crisis management in the future, including the empowering influence of the Internet during the 2004 Asian Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions of food products and the fears of a pandemic arising from the spreading outbreak of avian flu. Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided. Also included is a list of sources of information and assistance in the event of a product crisis. Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.
Moving Your Brand Up The Food Chain
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Author : Patrick Nycz
language : en
Publisher: Dog Ear Publishing
Release Date : 2017-11-01
Moving Your Brand Up The Food Chain written by Patrick Nycz and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Business & Economics categories.
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Behind The Brands
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Author : Beth Hoffman
language : en
Publisher: Oxfam
Release Date : 2013
Behind The Brands written by Beth Hoffman and has been published by Oxfam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Agriculture categories.
Food Systems Failure
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Author : Christopher Rosin
language : en
Publisher: Routledge
Release Date : 2013-06-17
Food Systems Failure written by Christopher Rosin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.
Trade Food Security And Human Rights
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Author : Ying Chen
language : en
Publisher: Routledge
Release Date : 2016-02-24
Trade Food Security And Human Rights written by Ying Chen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Law categories.
Most scholars attribute systemic causes of food insecurity to poverty, human overpopulation, lack of farmland, and expansion of biofuel programs. However, as Chen argues here, another significant factor has been overlooked. The current food insecurity is not absolute food shortage, since global food production still exceeds the need of the entire world population, but a problem of how to secure access to resources. Distorted agricultural trade undermines world food distribution, and uneven distribution impedes people’s access to food, particularly in poor developing countries. Examining EU and US agricultural policies and World Trade Organization negotiations in agriculture, the author argues how they affect the international agricultural trade, claiming that current food insecurity is the result of inequitable food distribution and trade practices. The international trade regime is advised to reconcile trade rules with the consideration of food security issues. Several other enforceable solutions to reduce world hunger and malnutrition are also advanced, including national capacity building, the improvement of governance, and strategic development of biofuel programs. This book will be of great interest to agricultural trade professionals and consultant policy makers in the EU, US and developing countries. Students and researchers with a concentration on international trade, agriculture economics, global governance and international law will benefit greatly from this study.
Managing Organizational Crisis And Brand Trauma
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Author : Dennis W. Tafoya
language : en
Publisher: Springer
Release Date : 2017-08-23
Managing Organizational Crisis And Brand Trauma written by Dennis W. Tafoya and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-23 with Business & Economics categories.
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.