The Customer Is Not Always Right
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The Customer Is Not Always Right
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Author : A.J. Adams
language : en
Publisher: Andrews McMeel Publishing
Release Date : 2009-12-22
The Customer Is Not Always Right written by A.J. Adams and has been published by Andrews McMeel Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-22 with Humor categories.
Service workers share their funniest and most cringeworthy stories of difficult, demanding, and just plain mind-boggling encounters with the public . . . “Ma’am, the rules clearly state that you cannot have any liquids over 3.4 ounces in your carry-on. If you’d like to, you could—” “But that’s not a liquid!” “Excuse me, ma’am?” “It’s not a liquid! It’s water!” Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Enjoy tales from the creator of the popular website Not Always Right, including half that are previously unpublished, showcasing customer-relations horror stories everyone can relate to. No matter what side of the counter you’re on, there are hilarious accounts about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of “the customer is always right” can be dead wrong.
The Customer Is Not Always Right Marketing Orientations In A Dynamic Business World
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Author : Colin L. Campbell
language : en
Publisher: Springer
Release Date : 2017-01-11
The Customer Is Not Always Right Marketing Orientations In A Dynamic Business World written by Colin L. Campbell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-11 with Business & Economics categories.
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Customer Centric Product Definition
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Author : Sheila Mello
language : en
Publisher: PDC Professional Publishing
Release Date : 2003-10
Customer Centric Product Definition written by Sheila Mello and has been published by PDC Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10 with Business & Economics categories.
How To Become A Marketing Superstar
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Author : Jeffrey J Fox
language : en
Publisher: Random House
Release Date : 2010-08-31
How To Become A Marketing Superstar written by Jeffrey J Fox and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.
It S Not What You Sell It S How You Sell It Outshine Your Competition Create Loyal Customers
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Author : Michael Saraf
language : en
Publisher: Lulu.com
Release Date : 2014-12-15
It S Not What You Sell It S How You Sell It Outshine Your Competition Create Loyal Customers written by Michael Saraf and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Business & Economics categories.
Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: - build a sales and marketing program that speaks to your target audience; - take advantage of open doors left behind by competitors; - boost "mind share" in order to get more market share; - deliver value repeatedly by focusing on the little things. You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service. When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.
Software Development Pearls
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Author : Karl Wiegers
language : en
Publisher: Addison-Wesley Professional
Release Date : 2021-10-05
Software Development Pearls written by Karl Wiegers and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Computers categories.
Accelerate Your Pursuit of Software Excellence by Learning from Others' Hard-Won Experience "Karl is one of the most thoughtful software people I know. He has reflected deeply on the software development irritants he has encountered over his career, and this book contains 60 of his most valuable responses." -- From the Foreword by Steve McConnell, Construx Software and author of Code Complete "Wouldn't it be great to gain a lifetime's experience without having to pay for the inevitable errors of your own experience? Karl Wiegers is well versed in the best techniques of business analysis, software engineering, and project management. You'll gain concise but important insights into how to recover from setbacks as well as how to avoid them in the first place." --Meilir Page-Jones, Senior Business Analyst, Wayland Systems Inc. Experience is a powerful teacher, but it's also slow and painful. You can't afford to make every mistake yourself! Software Development Pearls helps you improve faster and bypass much of the pain by learning from others who already climbed the learning curves. Drawing on 25+ years helping software teams succeed, Karl Wiegers has crystallized 60 concise, practical lessons for all your projects, regardless of your role, industry, technology, or methodology. Wiegers's insights and specific recommendations cover six crucial elements of success: requirements, design, project management, culture and teamwork, quality, and process improvement. For each, Wiegers offers First Steps for reflecting on your own experiences before you start; detailed Lessons with core insights, real case studies, and actionable solutions; and Next Steps for planning adoption in your project, team, or organization. This is knowledge you weren't taught in college or boot camp. It can boost your performance as a developer, business analyst, quality professional, or manager. Clarify requirements to gain a shared vision and understanding of your real problem Create robust designs that implement the right functionality and quality attributes and can evolve Anticipate and avoid ubiquitous project management pitfalls Grow a culture in which behaviors actually align with what people claim to value Plan realistically for quality and build it in from the outset Use process improvement to achieve desired business results, not as an end in itself Choose your next steps to get full value from all these lessons Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
The Practical Guide To Achieving Customer Satisfaction In Events And Hotels
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Author : Philip Berners
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-18
The Practical Guide To Achieving Customer Satisfaction In Events And Hotels written by Philip Berners and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-18 with Business & Economics categories.
The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the fourth title in the Routledge Series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels. Typical to the other titles in the series, this latest book is written in a logical format and contains practical tips drawn from real-life industry examples, case studies, industry leaders, and the authors’ extensive backgrounds working in events and hotel management. Topics include definitions of customer service, an answer to that question ‘Is the customer always right?’, how to deal with complaints, how to empower staff to recover customer service, and how to turn new customers into loyal customers. This book is ideal for students of the management of events, hotels, hospitality, or tourism, to be used as a practical resource alongside existing theoretical textbooks. It is also an essential tool for anybody working in the customer-facing industries.
Amaze Every Customer Every Time
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Author : Shep Hyken
language : en
Publisher: Greenleaf Book Group
Release Date : 2013-09-03
Amaze Every Customer Every Time written by Shep Hyken and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
Six Sigma For Small And Mid Sized Organizations
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Author : Terence T. Burton
language : en
Publisher: J. Ross Publishing
Release Date : 2005-03-15
Six Sigma For Small And Mid Sized Organizations written by Terence T. Burton and has been published by J. Ross Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-15 with Business & Economics categories.
Many smaller and mid-sized corporations can benefit from Six Sigma methods but are struggling with how to deploy them on the scale suitable for their organizations. This book delineates the leadership, strategy, implementation planning, execution, integration, and performance measurement issues that are universal to all organizations. It is a practical "give me the answers quick" Six Sigma guide for smaller businesses. Terence T. Burton is Founder and President of The Center for Excellence in Operations, Inc. He has over 30 years of experience in operations. Jeff L. Sams is Director of North American Operations for Casco Products, a Unit of Sequa Corporation. He is also a Six Sigma Master Blackbelt.
The Amazement Revolution
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Author : Shep Hyken
language : en
Publisher: Greenleaf Book Group
Release Date : 2011
The Amazement Revolution written by Shep Hyken and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on delivering an amazing customer-service experience. In this sequel to the Wall Street Journal best-selling book "The Cult of the Customer", Shep Hyken shares seven powerful strategies that any organisation can implement to create greater customer and employee loyalty. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. These strategies work, as evidenced by the more than seventy case studies and examples that Hyken shares throughout the book. These examples provide dozens of lessons that can and should be implemented immediately. Corporate and industry clients from all over the world have tapped into the expertise of Shep Hyken. His client list is a who's who in the business world. As an author and speaker, Hyken is known for his simple and direct strategies that help his clients build successful, customer-focused organisations.