The Customer Relationship Management Survival Guide

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The Customer Relationship Management Survival Guide

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Author : Dick Lee
language : en
Publisher: High Yield Marketing Press
Release Date : 2000

The Customer Relationship Management Survival Guide written by Dick Lee and has been published by High Yield Marketing Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Customer relations categories.

Handbook Of Crm

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Author : Adrian Payne
language : en
Publisher: Routledge
Release Date : 2012-07-26

Handbook Of Crm written by Adrian Payne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

Customer Relationship Management

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Author : Judith W. Kincaid
language : en
Publisher: Prentice Hall Professional
Release Date : 2003

Customer Relationship Management written by Judith W. Kincaid and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.

Cio Survival Guide

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Author : Karl D. Schubert
language : en
Publisher: John Wiley & Sons
Release Date : 2005-10-03

Cio Survival Guide written by Karl D. Schubert and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-03 with Business & Economics categories.

CIO Survival Guide is a leadership manual for the emerging role of the Chief Information Officer. This book supports and guides CIOs in acquiring or enhancing their technical skills and leadership competencies to be a full and respected member of the Executive Team. It includes exposition and practice of the skills and competencies required to be a successful CIO.

Managing Customer Relationships

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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-28

Managing Customer Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-28 with Business & Economics categories.

In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.

Customer Relationship Management

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Author : KAUSHIK MUKERJEE
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2007-07-25

Customer Relationship Management written by KAUSHIK MUKERJEE and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-25 with Business & Economics categories.

"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES  Provides insight into contemporary developments in CRM  Cites Indian as well as global examples  Offers case studies on Indian and global companies to highlight the use of CRM

The Crm Handbook

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Author : Jill Dyché
language : en
Publisher: Addison-Wesley Professional
Release Date : 2002

The Crm Handbook written by Jill Dyché and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

Cases In Call Center Management

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Author : Richard Feinberg
language : en
Publisher: Purdue University Press
Release Date : 2005

Cases In Call Center Management written by Richard Feinberg and has been published by Purdue University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Written by authorities on the call center industry, this book brings to light the strategic importance of call centers in today's business world. As interactions with customers move away from person-to-person the call center is becoming a vital force for corporate marketing and communication.

Crm

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Author : Jeffrey Peel
language : en
Publisher: Digital Press
Release Date : 2002-05-31

Crm written by Jeffrey Peel and has been published by Digital Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-31 with Business & Economics categories.

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. · Defines the nature of new CRM niche solutions · Provides entirely new types of functionality that mesh seamlessly · Describes solutions focused solely on the needs of the customer

How To Motivate And Retain Your Clients

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Author : IDEA Health & Fitness
language : en
Publisher: IDEA Health & Fitness Association
Release Date : 2002

How To Motivate And Retain Your Clients written by IDEA Health & Fitness and has been published by IDEA Health & Fitness Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Health & Fitness categories.