The Design Of Insight
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The Design Of Insight
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Author : Mihnea Moldoveanu
language : en
Publisher: Stanford University Press
Release Date : 2015-05-06
The Design Of Insight written by Mihnea Moldoveanu and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-06 with Business & Economics categories.
Familiar modes of problem solving may be efficient, but they often prevent us from discovering innovative solutions to more complex problems. To create meaningful change, we must train ourselves to discover previously unseen variables in day-to-day challenges. The Design of Insight is intended to be a personal problem-solving platform for decision makers and advisors who seek answers to critical business questions. It introduces an approach that uses multiple "problem-solving languages" to systematically expand our understanding of problem framing and high quality problem solving. Useful as a critical thinking approach or a think-out-loud document for strategic teams, this brief is a resource for enriching and implementing thoughtful management practices.
The Design Of Insight
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Author : Mihnea C. Moldoveanu
language : en
Publisher: Stanford Briefs
Release Date : 2015
The Design Of Insight written by Mihnea C. Moldoveanu and has been published by Stanford Briefs this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Industrial management categories.
Service Design
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Author : Andy Polaine
language : en
Publisher: Rosenfeld Media
Release Date : 2013-03-13
Service Design written by Andy Polaine and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Business & Economics categories.
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
Design Thinking
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Author : Kaushik Kumar
language : en
Publisher:
Release Date : 2022-08-23
Design Thinking written by Kaushik Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-23 with categories.
Design thinking is a ground-breaking problem solving process which combines logic, intuition, and systematic reasoning to develop long-term solutions to common engineering challenges and to inspire innovation. Serving as an introduction to the concept as well as a reference point, the book is essential reading for all engineers. Following a design thinking approach itself to structure its contents, this book is a key introduction to the process, providing case studies to demonstrate the multiple practical uses of the method. Relevant to sectors such as software development, Mobile App Development, sustainability and Artificial Intelligence, the book has a wide range of applications. The inclusion of a tools section to focus in on popular apps and software aids the reader in practically using the design thinking method. It ends by looking forward to the future prospects of design thinking, and the innovations which it can inspire. The book will be of interest to engineers of all professions, including design and management.
Communication Design
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Author : Derek Yates
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-02-26
Communication Design written by Derek Yates and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-26 with Design categories.
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
Design Insight
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Author : Shannel Wheeler
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-12-28
Design Insight written by Shannel Wheeler and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-28 with categories.
Are you looking at the possibilities of a career in graphic design? Are you a current or aspiring design student who wants to know what to expect after graduating? Are you simply interested in learning what graphic design is and what it entails? Design Insight gives an intimate look inside the world of design through the lens of over 50 designers who were gracious enough to share their experiences, successes, failures, opinions and stories. In this book, you'll discover: -Perspectives from diverse designers ranging from students to award-winning professionals -The successes and challenges designers face in their careers -Perceptions about design education, inspiration and personal growth -Lessons learned and practical tips about freelance and business -Insights about design software and design processes Design students, college professors, business owners, authors and more bring you an authentic look at the world of graphic design. Design Insight offers the answers to the critical questions you need answered-in a candid, thoughtful, funny, critical and relatable way.
User Tested
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Author : Janelle Estes
language : en
Publisher: John Wiley & Sons
Release Date : 2022-02-15
User Tested written by Janelle Estes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
Design Thinking Research
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Author : Hasso Plattner
language : en
Publisher: Springer
Release Date : 2014-07-16
Design Thinking Research written by Hasso Plattner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Business & Economics categories.
Design thinking as a user-centric innovation method has become more and more widespread during the past years. An increasing number of people and institutions have experienced its innovative power. While at the same time the demand has grown for a deep, evidence-based understanding of the way design thinking functions. This challenge is addressed by the Design Thinking Research Program between Stanford University, Palo Alto, USA and Hasso Plattner Institute, Potsdam, Germany. Summarizing the outcomes of the 5th program year, this book imparts the scientific findings gained by the researchers through their investigations, experiments and studies. The method of design thinking works when applied with diligence and insight. With this book and the underlying research projects, we aim to understand the innovation process of design thinking and the people behind it. The contributions ultimately center on the issue of building innovators. The focus of the investigation is on what people are doing and thinking when engaged in creative design innovation and how their innovation work can be supported. Therefore, within three topic areas, various frameworks, methodologies, mind sets, systems and tools are explored and further developed. The book begins with an assessment of crucial factors for innovators such as empathy and creativity, the second part addresses the improvement of team collaboration and finally we turn to specific tools and approaches which ensure information transfer during the design process. All in all, the contributions shed light and show deeper insights how to support the work of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.
Are We There Yet
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Author : Sam Bucolo
language : en
Publisher: Bis Publishers
Release Date : 2016-01-25
Are We There Yet written by Sam Bucolo and has been published by Bis Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-25 with Business & Economics categories.
Are our innovation efforts aligned to the challenges of our times? We need firms to grow.
This Is Service Design Doing
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Author : Marc Stickdorn
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-01-02
This Is Service Design Doing written by Marc Stickdorn and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.