The Digital Ceo
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The Digital Ceo
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Author : Mark Hillary
language : en
Publisher: Independently Published
Release Date : 2021-10-14
The Digital Ceo written by Mark Hillary and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-14 with categories.
In 2010, the British technology analyst and writer Mark Hillary started contributing regular ideas about the future of the IT industry to the IBA Group blog. Over the years these ideas have focused on specific technologies, such as cloud computing, digital twins, and Artificial Intelligence - as well as economic downturns and the more recent Covid-19 pandemic. Mark Hillary has now written twenty books about technology and contributed ideas to the BBC, Reuters, and the Financial Times, but a dozen years later his contributions to the IBA Group blog continue - even after he moved to live in Brazil. In The Digital CEO: A Dozen Years Of IT Insight Mark has personally selected some of his favorite IBA Group articles from recent years. They cover business and technology and all of these articles resonate with the immediacy of a blogger outlining thoughts about the future. Look into the near future with this visionary collection of technology ideas. @markhillary www.ibagroupit.com
The Ceo S Digital Marketing Playbook
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Author : Thomas J. Donohoe
language : en
Publisher:
Release Date : 2019-11-15
The Ceo S Digital Marketing Playbook written by Thomas J. Donohoe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
Digital Business Transformation
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Author : Nigel Vaz
language : en
Publisher: John Wiley & Sons
Release Date : 2021-01-13
Digital Business Transformation written by Nigel Vaz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-13 with Business & Economics categories.
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
The Digital Leader
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Author : Ram Charan
language : en
Publisher: John Wiley & Sons
Release Date : 2022-07-07
The Digital Leader written by Ram Charan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-07 with Business & Economics categories.
Digitally transform your organization, one manageable step at a time In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a team of visionary entrepreneurs delivers an authoritative and engaging roadmap demonstrating how to digitalize your business by taking small, achievable steps that yield measurable, near-term results. In this handbook of concrete strategies and methods, the authors show you how to pinpoint and implement bite-sized projects that sync up with your business priorities. You’ll learn how to find and choose between the digital enablement options available to you while discovering the tools you need to explain their value to stakeholders and get much-needed buy-in from executives, managers, and employees. You’ll also: Learn about the value of experimentation, continuous innovation, and how to generate dramatic transformation by using incremental changes to your advantage Find out how to digitalize one piece of your business at a time, instead of taking on a gargantuan transformation all at once that is destined for failure Discover how to straddle the technology and business worlds and help define each of them to the other A can’t-miss resource for executives, managers, and other business leaders, The Digital Leader also belongs in the bookshelves of IT and data professionals seeking to maximize their impact on the businesses around them.
Digital Ceo Keys
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Author : Jay Crutchfield
language : en
Publisher:
Release Date : 2023-06-13
Digital Ceo Keys written by Jay Crutchfield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-13 with categories.
Not getting much attention online?People not converting into leads, prospects and clients?Those are symptoms of a much bigger problem that is a bit difficult to spot (that's the bad news), but pretty simple to fix (that's the good news). Inside you will find the actual game plan we created after thousands of experiments and discovering what works online. You now have access to the blueprint, systems, and scripts that we and many other successful businesses use to grow companies online.Digital CEO Keys is not just another "how to" book on marketing your business online.It is NOT about dancing or doing pranks to get attention online-yet these keys will assist you with rapidly generating more eyeballs to your offers than you've experienced in your business before.It is NOT about increasing your leads and sales online-yet these keys will reveal ways to skyrocket your leads, prospects and clients MORE than many of the "GURUs" teach in their $1,000+ courses.It is NOT about following trends, gimmicks and hype-yet these keys not only show time tested principles but also relevant marketing strategies and tactics you can apply in your business and get results today.Digital CEO Keys is the ULTIMATE SHORTCUT.You will find strategies on content marketing, email marketing, marketing automation, sales funnels and even ChatGPT.Jay Crutchfield is a Marketing Architect and founder of a marketing software company. He's obsessed with getting results for businesses who want to install growth systems in their companies to acquire and retain clients. He and his team have consulted with multimillion dollar global brands as well as with small business owners doing 6-figures and 7-figures online.
Digital Scale
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Author : Anand Swaminathan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-06-26
Digital Scale written by Anand Swaminathan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Business & Economics categories.
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
The Digital Frontier
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Author : Ajay Sohoni
language : en
Publisher: John Wiley & Sons
Release Date : 2021-04-22
The Digital Frontier written by Ajay Sohoni and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-22 with Business & Economics categories.
Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
Marketing For Ceos
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Author : Ben Legg
language : en
Publisher:
Release Date : 2016-04-11
Marketing For Ceos written by Ben Legg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with categories.
Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.
The Digital Transformer S Dilemma
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Author : Karolin Frankenberger
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-14
The Digital Transformer S Dilemma written by Karolin Frankenberger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-14 with Business & Economics categories.
Bring your company into the digital era without compromising your core business In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing – and digitizing – the legacy business. The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions: Crafting a flexible organization Using technology as a driver Designing the necessary processes Building transformational leaders “Right-skilling” the workforce of the future Galvanizing cultural change The Digital Transformer’s Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page. Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors’ own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.
Digital Operating Model
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Author : Rajesh Sinha
language : en
Publisher: John Wiley & Sons
Release Date : 2022-08-02
Digital Operating Model written by Rajesh Sinha and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-02 with Business & Economics categories.
Build your company’s next-generation growth strategy by using emerging technologies to disrupt your field and energize your business In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies—all without having to spend massive amounts of money in the process. The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find: Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growth Methods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers’ customers, which also leads to exponential business growth Real-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the process Digital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.