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The Digital Dealership


The Digital Dealership
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The Digital Dealership


The Digital Dealership
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Author : Volker Jaeckel
language : en
Publisher: CreateSpace
Release Date : 2014-11-13

The Digital Dealership written by Volker Jaeckel and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-13 with categories.


The automotive digital marketing arena and the desired success for creating an optimal online exposure for your cars and your dealership can be overwhelming. This book will give you an insight how to conquer these digital obstacles and become victorious in today's online operations of a modern car dealership via tried, tested and implemented processes. When you are looking for a battle worn roadmap to success, seeking a structured approach for a plan of attack showing indeed somebody has walked the walk and not just is talking the talk - "The Digital Dealership" will assist you to minimize mistakes, maximize efficiency, detect and address obstacles and defeat your competition. "The Digital Dealership" will permit intimate insights on how your customers are using the web to find their next ride. You will further discover that the model of the Sales Funnel has shifted and that is now more than ever important to allow your business intelligence, also known as Analytics and Metrics align with your next tactical steps to create your stronghold of a complex online as well as offline Marketing strategy. From assembling your team of digital specialists and online sales troops, to nourishing a healthy team environment over to having indeed a solid plan drafted and mapped out, this guide will walk you through step by step to create and execute a digital strategy that counts. > Learn how to drive your strategic operations and establish checkpoints > Know and understand your competition and how they affect your strategy > Decide on your approach how, when and what you will tackle with the right marketing vehicles > Discover proven techniques and tips that will accelerate your overall digital goals Finally, a practical, (online car-sales) battle-worn blueprint on how to build a quality digital strategy, and implement the necessary steps and processes for your dealership that have propelled online sales people and marketing peeps to the top of their profession. After this read, you and your teams will sell more cars. Congratulations to you having chosen this beautiful and wonderful career path.



Perfect Dealership


Perfect Dealership
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Author : Max Zanan
language : en
Publisher: Create Space Independent Publishing Platform
Release Date : 2017-11-07

Perfect Dealership written by Max Zanan and has been published by Create Space Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-07 with Business & Economics categories.


Remember travel agencies? They were a thriving business not so long ago. Then online services transformed the industry, and brick-and-mortar travel agencies died--and died quickly. Today, traditional car dealerships are facing much the same threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren't happy with the existing sales process. If car dealerships don't adapt, they too will face an industry-wide extinction. Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift. Consultant Max Zanan applies fifteen years of automotive-industry experience to the future of the car dealership. Arguing that dealerships must make significant changes if they are to survive the coming storm, Zanan takes a close look at every department within the business, including human resources,business development centers,information technology,parts and service, andfinance and insurance.By improving the role of each department and transforming them from individual echelons into a cohesive whole, Zanan offers a road map for the creation of a perfect dealership--the only way to remain relevant and solvent in the digital age.



Drive More Business


Drive More Business
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Author : Beth Powell
language : en
Publisher:
Release Date : 2016-02-28

Drive More Business written by Beth Powell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-28 with Business & Economics categories.


A step by step guide to online marketing for Australian auto dealers



The Unfair Advantage


The Unfair Advantage
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Author : Chris Martinez
language : en
Publisher:
Release Date : 2018-12-13

The Unfair Advantage written by Chris Martinez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with categories.


Do you know how to create a digital marketing strategy that grows your auto dealership month after month? Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealership's most pressing challenge. Yet most dealerships have no idea where to start or are spinning their wheels (and losing the majority of their marketing dollars) with ineffective strategies. The Unfair Advantage will show you: - The critical role branding your auto dealership plays in your long-term success - why humanizing your dealership can make all the difference (and how to do it) - the key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.



Dealership Marketing Ideas


Dealership Marketing Ideas
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Author : Prince Ahles
language : en
Publisher:
Release Date : 2021-08-03

Dealership Marketing Ideas written by Prince Ahles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-03 with categories.


Do you wanna know the key secret to build a digital marketing plan to develop a car dealership? If the answer is yes, then this book is for you. This book will show you: - The critical role branding your auto dealership plays in your long-term success - Why humanizing your dealership can make all the difference (and how to do it) - The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member, or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.



Blind Spots


Blind Spots
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Author : Jeremy Anspach
language : en
Publisher: Advantage Media Group
Release Date : 2021-06-29

Blind Spots written by Jeremy Anspach and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with categories.


THE SECRETS TO DRIVING HIGH-OCTANE PROFITS. It's time for dealerships to open their eyes to marketing blind spots--and embrace innovative twenty-first-century strategies before it's too late. The rise of digital marketing has forever changed how dealers interact with consumers--and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data--and focus on the proven metrics that matter. This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That's why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, "This is a book that every dealer principal should be required to read."



Digital Marketing Blueprint


Digital Marketing Blueprint
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Author : Chris Martinez
language : en
Publisher:
Release Date : 2020-09

Digital Marketing Blueprint written by Chris Martinez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with categories.




Digital Marketing Strategy


Digital Marketing Strategy
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Author : Genaro Kalscheuer
language : en
Publisher:
Release Date : 2021-08-03

Digital Marketing Strategy written by Genaro Kalscheuer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-03 with categories.


Do you wanna know the key secret to build a digital marketing plan to develop a car dealership? If the answer is yes, then this book is for you. This book will show you: - The critical role branding your auto dealership plays in your long-term success - Why humanizing your dealership can make all the difference (and how to do it) - The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member, or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.



Automotive Compliance In A Digital World


Automotive Compliance In A Digital World
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Author : Gilbert Van Over, 3rd
language : en
Publisher:
Release Date : 2018-03-17

Automotive Compliance In A Digital World written by Gilbert Van Over, 3rd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-17 with categories.


Industry veteran Gil Van Over III explains the basics of legal compliance in the modern dealership world.



Digital Technologies Ethics And Decentralization In The Digital Era


Digital Technologies Ethics And Decentralization In The Digital Era
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Author : Verma, Balraj
language : en
Publisher: IGI Global
Release Date : 2024-02-08

Digital Technologies Ethics And Decentralization In The Digital Era written by Verma, Balraj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-08 with Computers categories.


Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.