The Dorito Effect

DOWNLOAD
Download The Dorito Effect PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Dorito Effect book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Dorito Effect
DOWNLOAD
Author : Mark Schatzker
language : en
Publisher: Simon and Schuster
Release Date : 2015-05-05
The Dorito Effect written by Mark Schatzker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with Cooking categories.
A lively and important argument from an award-winning journalist proving that the key to reversing North America’s health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect, Mark Schatzker shows us how our approach to the nation’s number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor—the tastes we crave—and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language—flavor—that evolved to guide our nutrition, not destroy it. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
The Dorito Effect
DOWNLOAD
Author : Mark Schatzker
language : en
Publisher: Simon and Schuster
Release Date : 2015-05-05
The Dorito Effect written by Mark Schatzker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with Health & Fitness categories.
A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
Steak
DOWNLOAD
Author : Mark Schatzker
language : en
Publisher: Penguin
Release Date : 2010-04-29
Steak written by Mark Schatzker and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-29 with Cooking categories.
The definitive book on steak has never been written-until now "Of all the meats, only one merits its own structure. There is no such place as a lamb house or a pork house, but even a small town can have a steak house." So begins Mark Schatzker's ultimate carnivorous quest. Fed up with one too many mediocre steaks, the intrepid journalist set out to track down, define, and eat the perfect specimen. His journey takes him to all the legendary sites of steak excellence-Texas, France, Scotland, Italy, Japan, Argentina, and Idaho's Pahsimeroi Valley-where he discovers the lunatic lengths steak lovers will go to consume the perfect cut. After contemplating the merits of Black Angus, Kobe, Chianina, and the prehistoric aurochs-a breed revived by the Nazis after four hundred years of extinction-Schatzker adopts his own heifer, fattens her on fruit, acorns, and Persian walnuts, and then grapples with ambivalence when this near-pet appears on his plate. Reminiscent of both Bill Bryson's and Bill Buford's writing, Steak is a warm, humorous, and wide-ranging read that introduces a wonderful new travel and food writer to the common table.
The Dorito Effect
DOWNLOAD
Author : Mark Schatzker
language : en
Publisher: Simon and Schuster
Release Date : 2015-05-05
The Dorito Effect written by Mark Schatzker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with Cooking categories.
The award-winning author of Steak argues that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor, explaining how technologically advanced but plentiful foods have been rendered less nutritious and taste-appealing.
Nourishment
DOWNLOAD
Author : Fred Provenza
language : en
Publisher: Chelsea Green Publishing
Release Date : 2018
Nourishment written by Fred Provenza and has been published by Chelsea Green Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Health & Fitness categories.
Reflections on feeding body and spirit in a world of change Animal scientists have long considered domestic livestock to be too dumb to know how to eat right, but the lifetime research of animal behaviorist Fred Provenza and his colleagues has debunked this myth. Their work shows that when given a choice of natural foods, livestock have an astoundingly refined palate, nibbling through the day on as many as fifty kinds of grasses, forbs, and shrubs to meet their nutritional needs with remarkable precision. In Nourishment Provenza presents his thesis of the wisdom body, a wisdom that links flavor-feedback relationships at a cellular level with biochemically rich foods to meet the body's nutritional and medicinal needs. Provenza explores the fascinating complexity of these relationships as he raises and answers thought-provoking questions about what we can learn from animals about nutritional wisdom. What kinds of memories form the basis for how herbivores, and humans, recognize foods? Can a body develop nutritional and medicinal memories in utero and early in life? Do humans still possess the wisdom to select nourishing diets? Or, has that ability been hijacked by nutritional "authorities"? Consumers eager for a "quick fix" have empowered the multibillion-dollar-a-year supplement industry, but is taking supplements and enriching and fortifying foods helping us, or is it hurting us? On a broader scale Provenza explores the relationships among facets of complex, poorly understood, ever-changing ecological, social, and economic systems in light of an unpredictable future. To what degree do we lose contact with life-sustaining energies when the foods we eat come from anywhere but where we live? To what degree do we lose the mythological relationship that links us physically and spiritually with Mother Earth who nurtures our lives? Provenza's paradigm-changing exploration of these questions has implications that could vastly improve our health through a simple change in the way we view our relationships with the plants and animals we eat. Our health could be improved by eating biochemically rich foods and by creating cultures that know how to combine foods into meals that nourish and satiate. Provenza contends the voices of "authority" disconnect most people from a personal search to discover the inner wisdom that can nourish body and spirit. That journey means embracing wonder and uncertainty and avoiding illusions of stability and control as we dine on a planet in a universe bent on consuming itself.
The Flavor Matrix
DOWNLOAD
Author : James Briscione
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2018-03-06
The Flavor Matrix written by James Briscione and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-06 with Cooking categories.
A revolutionary new guide to pairing ingredients, based on a famous chef's groundbreaking research into the chemical basis of flavor As an instructor at one of the world’s top culinary schools, James Briscione thought he knew how to mix and match ingredients. Then he met IBM Watson. Working with the supercomputer to turn big data into delicious recipes, Briscione realized that he (like most chefs) knew next to nothing about why different foods taste good together. That epiphany launched him on a quest to understand the molecular basis of flavor—and it led, in time, to The Flavor Matrix. A groundbreaking ingredient-pairing guide, The Flavor Matrix shows how science can unlock unheard-of possibilities for combining foods into astonishingly inventive dishes. Briscione distills chemical analyses of different ingredients into easy-to-use infographics, and presents mind-blowing recipes that he's created with them. The result of intensive research and incredible creativity in the kitchen, The Flavor Matrix is a must-have for home cooks and professional chefs alike: the only flavor-pairing manual anyone will ever need.
The Hungry Brain
DOWNLOAD
Author : Stephan Guyenet
language : en
Publisher: Random House
Release Date : 2017-04-06
The Hungry Brain written by Stephan Guyenet and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-06 with Health & Fitness categories.
'ESSENTIAL' —The New York Times Have you ever wished you could just stop eating the cake, even as you put another forkful in your mouth? Have you ever wondered why exactly you are still eating chips when you are definitely full? This book has the answers. The Hungry Brain isn’t about denying yourself the food you love, or never eating pudding again, but the bottom line is that we often eat too much and don’t really know why; Guyenet will help the reader to understand exactly why – and more importantly, what to do about it. ‘Many people have influenced my thinking on human nutrition and metabolism, but Stephan is the one person who has completely altered my understanding of why we get fat.’ Robb Wolf, author of the New York Times bestseller The Paleo Solution 'For those interested in the complex science of overeating, it is essential' The New York Times
Hooked
DOWNLOAD
Author : Michael Moss
language : en
Publisher: Random House
Release Date : 2021-03-02
Hooked written by Michael Moss and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
The Dash Diet Weight Loss Solution
DOWNLOAD
Author : Marla Heller
language : en
Publisher: Hachette UK
Release Date : 2012-12-18
The Dash Diet Weight Loss Solution written by Marla Heller and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-18 with Health & Fitness categories.
New York Times bestselling author Marla Heller provides readers with a DASH diet program specifically for losing weight fast and keeping it off for good, named "#1 Best Diet Overall" by US News & World Report, for eight years in a row! The Dash diet isn't just for healthy living anymore-now it's for healthy weight loss, too. Using the key elements of the Dash (Dietary Approaches to Stop Hypertension) diet and proven, never-before-published NIH research, bestselling author, foremost Dash dietitian and leading nutrition expert Marla Heller has created the most effective diet for quick-and lasting-weight loss. Based on the diet rated the #1 Best Overall Diet by Us News & World Report, this effective and easy program includes menu plans, recipes, shopping lists, and more. Everything you need to lose weight and get healthy! With a diet rich in fruits, vegetables, low-fat and nonfat dairy, lean meats, fish and poultry, nuts, beans and seeds, heart healthy fats, and whole grains, you will drop pounds and revolutionize your health, while eating foods you love. In just 2-weeks you'll experience: Faster metabolism Lower body fat Improved strength and cardiovascular fitness Plus lower cholesterol and blood pressure without medication, without counting calories! As effective as the original DASH is for heart health, the program is now formulated for weight loss!
Death By Food Pyramid
DOWNLOAD
Author : Denise Minger
language : en
Publisher: Bradventures LLC
Release Date : 2014-01-01
Death By Food Pyramid written by Denise Minger and has been published by Bradventures LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Health & Fitness categories.
Warning: Shock and outrage will grip you as you dive into this one-of-a-kind exposé. Shoddy science, sketchy politics, and shady special interests have shaped American Dietary recommendations--and destroyed our nation's health--over recent decades. The phrase "death by food pyramid" isn't shock-value sensationalism, but the tragic consequence of following federal advice and corporate manipulation in pursuit of health. In Death by Food Pyramid, Denise Minger exposes the forces that overrode common sense and solid science to launch a pyramid phenomenon that bled far beyond US borders to taint the eating habits of the entire developed world. Minger explores how generations of flawed pyramids and plates endure as part of the national consciousness, and how the "one size fits all" diet mentality these icons convey pushes us deeper into the throes of obesity and disease. Regardless of whether you're an omnivore or vegan, research junkie or science-phobe, health novice or seasoned dieter, Death by Food Pyramid will reframe your understanding of nutrition science--and inspire you to take your health, and your future, into your own hands.