The Dynamic Essence Of Transmedia Storytelling
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The Dynamic Essence Of Transmedia Storytelling
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Author : Barbara Wall
language : en
Publisher: BRILL
Release Date : 2024-03-11
The Dynamic Essence Of Transmedia Storytelling written by Barbara Wall and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-11 with Literary Criticism categories.
The Dynamic Essence of Transmedia Storytelling challenges many established truths about popular literary classics by presenting an analysis of sixty Korean variations of The Journey to the West, a set which includes novels and poems, as well as films, comics, paintings, and dance performances dating from the 14th century until today. In contrast to the typical assumption that literary classics like The Journey to the West are stable texts with a single original, Barbara Wall approaches The Journey to the West as a dynamic text comprised of all its variations. She argues that all the creators of such variations, from Korean scholars in the 14th century to “boy bands” like Seventeen in the 21st century, participate in the ongoing story world known as The Journey to the West. Wall employs literary and quantitative analysis, ample graphic visualizations, and in-depth descriptions of classroom games to find new ways to understand the dynamics of transmedia storytelling and popular engagement with story worlds. Her approach opens new frontiers of intertextual analysis to literary scholars and teachers of literature who seek contemporary methods of introducing world literature to new generations of students.
Transmedia Storytelling In East Asia
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Author : Dal Yong Jin
language : en
Publisher: Routledge
Release Date : 2020-04-02
Transmedia Storytelling In East Asia written by Dal Yong Jin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Social Science categories.
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.
Transmedia Storytelling And The Apocalypse
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Author : Stephen Joyce
language : en
Publisher: Springer
Release Date : 2018-08-21
Transmedia Storytelling And The Apocalypse written by Stephen Joyce and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with Performing Arts categories.
This book confronts the question of why our culture is so fascinated by the apocalypse. It ultimately argues that while many see the post-apocalyptic genre as reflective of contemporary fears, it has actually co-evolved with the transformations in our mediascape to become a perfect vehicle for transmedia storytelling. The post-apocalyptic offers audiences a portal to a fantasy world that is at once strange and familiar, offers a high degree of internal consistency and completeness, and allows for a diversity of stories by different creative teams in the same story world. With case studies of franchises such as The Walking Dead and The Terminator, Transmedia Storytelling and the Apocalypse offers analyses of how shifts in media industries and reception cultures have promoted a new kind of open, world-building narrative across film, television, video games, and print. For transmedia scholars and fans of the genre, this book shows how the end of the world is really just the beginning...
Theory Development And Strategy In Transmedia Storytelling
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Author : Renira Rampazzo Gambarato
language : en
Publisher: Routledge
Release Date : 2020-05-17
Theory Development And Strategy In Transmedia Storytelling written by Renira Rampazzo Gambarato and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-17 with Computers categories.
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.
Exploring The Implications Of Complexity Thinking For Translation Studies
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Author : Kobus Marais
language : en
Publisher: Routledge
Release Date : 2021-12-27
Exploring The Implications Of Complexity Thinking For Translation Studies written by Kobus Marais and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-27 with Language Arts & Disciplines categories.
Exploring the Implications of Complexity Thinking for Translation Studies considers the new link between translation studies and complexity thinking. Edited by leading scholars in this emerging field, the collection builds on and expands work done in complexity thinking in translation studies over the past decade. In this volume, the contributors address a variety of implications that this new approach holds for key concepts in Translation Studies such as source vs. target texts, translational units, authorship, translatorship, for research topics including translation data, machine translation, communities of practice, and for research methods such as constraints and the emergence of trajectories. The various chapters provide valuable information as to how research methods informed by complexity thinking can be applied in translation studies. Presenting theoretical and methodological contributions as well as case studies, this volume is of interest to advanced students, academics, and researchers in translation and interpreting studies, literary studies, and related areas.
Streaming Media And Cultural Memory In A Postdigital Society
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Author : Renira Rampazzo Gambarato
language : en
Publisher: Taylor & Francis
Release Date : 2024-12-31
Streaming Media And Cultural Memory In A Postdigital Society written by Renira Rampazzo Gambarato and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-31 with Social Science categories.
This book offers a relevant contribution to the studies of streaming media and transmediality with an original approach of cultural sustainability perfectly intertwined with cultural memory beyond borders. By critically reflecting on popular streaming media series, the book identifies their impact on the global circulation of cultural memory, their learning potential for educational purposes, and the societal challenges and opportunities that emerge from the ubiquitous streaming media penetration and potential for participatory practices. It also investigates how series available worldwide on commercial platforms such as Netflix and Max contribute to the global circulation of cultural memories, in addition to illuminating the ethical, (un)sustainable, and educational concerns involved in the fictionalization of the past. Drawing on the authors’ expertise in media studies and history, this transdisciplinary book will interest scholars in the fields of media studies, cultural studies, memory studies, history, transmedia studies, education, postdigital studies, television studies, social communication, sociology, and philosophy.
The Fusion Of Realities
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-12
The Fusion Of Realities written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-12 with Computers categories.
**The Fusion of Realities** takes readers on an enlightening journey through the ever-evolving landscape of digital realities, exploring the profound impact of technology on our identities, relationships, and the very essence of human existence. Within these pages, we delve into the intricate interplay between the internet and the construction of the self, examining how our online presence and interactions shape our sense of identity. We investigate the convergence of physical and digital spaces, considering the ethical implications of digital surveillance and data collection and the impact of augmented reality and wearable technology on our daily lives. The book also delves into the transformative nature of storytelling in a digital age, where transmedia narratives and interactive experiences are pushing the boundaries of traditional storytelling. We explore the impact of digital technology on education, considering the opportunities and challenges of online learning and the changing nature of work in a world where automation and artificial intelligence are rapidly transforming job markets. Furthermore, we explore the fusion of art, technology, and creativity, highlighting the potential of digital tools to redefine artistic expression and facilitate new forms of artistic collaboration. We also delve into the ethical dimensions of digital technologies, addressing concerns about algorithmic bias, data privacy, and the role of Big Tech companies in shaping our digital landscape. As we navigate the complexities of the digital age, we are faced with a profound question: how can we harness the power of digital technologies for the greater good of humanity? **The Fusion of Realities** seeks to provide insights into this question, offering a comprehensive examination of the opportunities and challenges presented by the fusion of realities. Through a diverse range of perspectives and thought-provoking analysis, this book empowers readers with the knowledge and understanding needed to navigate this rapidly evolving digital landscape. Thought-provoking and insightful, **The Fusion of Realities** is a must-read for anyone seeking to understand the profound impact of digital technologies on our lives and the future of humanity itself. If you like this book, write a review on google books!
Effective Digital Marketing For Improving Society Behavior Toward Dei And Sdgs
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Author : Pereira, Inês Veiga
language : en
Publisher: IGI Global
Release Date : 2023-11-14
Effective Digital Marketing For Improving Society Behavior Toward Dei And Sdgs written by Pereira, Inês Veiga and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.
The Routledge Companion To Media Industries
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Author : Paul McDonald
language : en
Publisher: Routledge
Release Date : 2021-10-04
The Routledge Companion To Media Industries written by Paul McDonald and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-04 with Social Science categories.
Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com
Advanced Methodologies And Technologies In Media And Communications
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2018-10-19
Advanced Methodologies And Technologies In Media And Communications written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-19 with Business & Economics categories.
Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.