The Effective Use Of Advertising Media
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The Effective Use Of Advertising Media
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Author : Martyn P. Davis
language : en
Publisher: Random House Business
Release Date : 1985
The Effective Use Of Advertising Media written by Martyn P. Davis and has been published by Random House Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
The Effective Use Of Advertising Media
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Author : Martyn P. Davis
language : en
Publisher: Random House Business
Release Date : 1981
The Effective Use Of Advertising Media written by Martyn P. Davis and has been published by Random House Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Advertising media planning categories.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2015-03-27
Advertising Media Planning written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Introduction To Advertising Media
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Author : Jim Surmanek
language : en
Publisher: N T C Business Books
Release Date : 1993
Introduction To Advertising Media written by Jim Surmanek and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising media planning categories.
Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
Advertising Promotion And New Media
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Author : Marla R. Stafford
language : en
Publisher: Routledge
Release Date : 2015-03-26
Advertising Promotion And New Media written by Marla R. Stafford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Advertising Media Planning written by Larry D. Kelley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Handbook Of Research On Effective Advertising Strategies In The Social Media Age
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Author : Ta?k?ran, Nurdan Öncel
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Handbook Of Research On Effective Advertising Strategies In The Social Media Age written by Ta?k?ran, Nurdan Öncel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2008
Advertising Media Planning written by Larry D. Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Advertising Reach And Frequency
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Author : Colin McDonald
language : en
Publisher: Contemporary Books
Release Date : 1996
Advertising Reach And Frequency written by Colin McDonald and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.
Facebook Advertising For Dummies
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Author : Paul Dunay
language : en
Publisher: John Wiley & Sons
Release Date : 2010-11-16
Facebook Advertising For Dummies written by Paul Dunay and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-16 with Business & Economics categories.
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.