The Effective Use Of Market Research
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The Effective Use Of Market Research
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Author : Robin Birn
language : en
Publisher: Kogan Page Publishers
Release Date : 2004-03-03
The Effective Use Of Market Research written by Robin Birn and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-03 with Business & Economics categories.
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
The Effective Use Of Market Research
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Author : Robin Birn
language : en
Publisher:
Release Date : 1988
The Effective Use Of Market Research written by Robin Birn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Market reseearch--For management categories.
The Effective Use Of Market Research
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Author : Johan Aucamp
language : en
Publisher:
Release Date : 1971
The Effective Use Of Market Research written by Johan Aucamp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing research categories.
Information needs and information systems. The main types of market research.
The Effective Use Of Market Research
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Author : Robin Birn
language : en
Publisher:
Release Date : 1999
The Effective Use Of Market Research written by Robin Birn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making. ""The Effective Use of Market Research"" examines this widening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. This new larger edition includes information on: * Analyzing markets; * Assessing and improving the sales process; * Developing and monitoring communications; * Monitoring new products; * Identifying and measuring * Developing a marketing information system; * Customer attitudes; * Making sure that the customers are happy* Tracking trends and changing decisions. As well as practical checklists for managers, ""The Effective Use of Market Research"" now features up-to-date case studies and international examples so that marketing managers, general managers and non-professional researchers as well as students on marketing and other business-related courses will find this new edition invaluable.
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net
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Author : Joshua Grossnickle
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-10-02
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net written by Joshua Grossnickle and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-02 with Business & Economics categories.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Epz Effective Use Of Market Research
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Author : Robin Birn
language : en
Publisher:
Release Date : 2005-02-01
Epz Effective Use Of Market Research written by Robin Birn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-01 with categories.
The Effective Use Of Market Research
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Author : Robin Birn
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
The Effective Use Of Market Research written by Robin Birn and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.
Conditions Conductive To The Effective Use Of Marketing Research In The Corporation
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Author : David J. Luck
language : en
Publisher:
Release Date : 1981
Conditions Conductive To The Effective Use Of Marketing Research In The Corporation written by David J. Luck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
Marketing Research That Pays Off
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-05-01
Marketing Research That Pays Off written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.
Market Research In Practice
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Author : Matthew Harrison
language : en
Publisher: Kogan Page
Release Date : 2016-03-03
Market Research In Practice written by Matthew Harrison and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with categories.
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences, along with case studies from companies such as Adidas, Marks & Spencer, Grohe and General Motors, are included throughout to ground the concepts in business reality. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.