The Elements Of Persuasion
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Elements Of Persuasion
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Author : William A. Covino
language : en
Publisher: Allyn & Bacon
Release Date : 1998-12-01
Elements Of Persuasion written by William A. Covino and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-12-01 with Psychology categories.
The Elements Of Persuasion
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Author : Richard Maxwell
language : en
Publisher: Harper Collins
Release Date : 2009-10-13
The Elements Of Persuasion written by Richard Maxwell and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Psychology categories.
"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.
Principles Elements And Types Of Persuasion
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Author : James Benjamin
language : en
Publisher: Cengage Learning
Release Date : 1997
Principles Elements And Types Of Persuasion written by James Benjamin and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Language Arts & Disciplines categories.
In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
The Elements Of Persuasion
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Author : William A. Covino
language : en
Publisher: Addison-Wesley Longman
Release Date : 1998
The Elements Of Persuasion written by William A. Covino and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Juvenile Nonfiction categories.
Ninth in the "Elements of Composition"series, The Elements of Persuasion is a brief and inexpensive alternative to longer, "standard" texts. The book provides students with a concise introduction to major theories of persuasion; analysis of political, cultural, and literary events that represent the significance and scope of persuasion; and a range of questions and exercises to develop critical reading and writing skills. An introductory chapter offers a general overview of persuasion, illustrating the contributions of Aristotle's Rhetoric, J.L. Austin's speech act theory, and Kenneth Burke's dramatism with current examples from political oratory, advertising, and hypothetical situations, as well as extensive analysis of the "dramatism" of the O.J. Simpson trial. With this foundation, students are then able to begin their own analysis of persuasion in public discourse and to assess the elements of persuasion in their own writing.
Persuasion
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Author : Dave Lakhani
language : en
Publisher: Wiley + ORM
Release Date : 2011-02-23
Persuasion written by Dave Lakhani and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." John Klymshyn, author of Move the Sale Forward
Revival The Psychology Of Persuasion 1920
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Author : William MacPherson
language : en
Publisher: Routledge
Release Date : 2018-05-08
Revival The Psychology Of Persuasion 1920 written by William MacPherson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with Psychology categories.
In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of false persuasion may be counteracted, and on what lines persuasion may be rightly directed. Up to this point the subject is treated mainly in its psychological aspect. The subsequent chapters, which are closely related to, and follow naturally, the study of persuasion as a mental process, deal with persuasion more exclusively as a form of expression. In this part of the book special attention is given to such modern forms of propaganda as advertisements, newspapers, the cinematograph, the novel and the drama.
Persuasion Influence
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Author : Bruce Hilliard
language : en
Publisher: Woodslane Press
Release Date : 2019-06-01
Persuasion Influence written by Bruce Hilliard and has been published by Woodslane Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-01 with Business & Economics categories.
The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success, it will become essential reading for leaders, managers, marketeers and salesmen. Additionally, the techniques described in this book can be used for almost any endeavour. For instance, you can apply these easy-to- use techniques to develop a winning presentation for a multi-billion dollar contract, or you can use the same types of approach to communicate more effectively with your spouse. This is the power of the universal principles described in this book.
Influence
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Author : Robert B. Cialdini
language : en
Publisher: Pearson Scott Foresman
Release Date : 1988
Influence written by Robert B. Cialdini and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
An Analysis Of The Elements Of Persuasion Used By Billy Sunday In The Monmouth Illinois Evangelistic Campaign
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Author : David Andrew Backstrom
language : en
Publisher:
Release Date : 1958
An Analysis Of The Elements Of Persuasion Used By Billy Sunday In The Monmouth Illinois Evangelistic Campaign written by David Andrew Backstrom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with categories.
Practical Principles Of Persuasion
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Author : Kathryn Sue Young
language : en
Publisher: Waveland Press
Release Date : 2021-09-29
Practical Principles Of Persuasion written by Kathryn Sue Young and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-29 with Language Arts & Disciplines categories.
How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.