The Entrepreneur S Guide To Marketing
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The Entrepreneur S Guide To Marketing
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Author : Robert F. Everett
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2008-11-30
The Entrepreneur S Guide To Marketing written by Robert F. Everett and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-30 with Business & Economics categories.
Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically. Everett first destroys marketing myths: • Marketing is difficult and needs to be done by professionals. • Good marketing has to be expensive. • Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.
One Hour Marketing
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Author : Herman Pool
language : en
Publisher: Morgan James Publishing
Release Date : 2016-10-25
One Hour Marketing written by Herman Pool and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
“Communicates very complicated ideas in a very simple manner” (Jay Conrad Levinson, author of Guerrilla Marketing). Who says marketing has to takes weeks or months—or even hours—to plan and execute? All you need is sixty minutes, an open mind, and One Hour Marketing. If you’ve been running your business on empty because marketing seemed too confusing, too difficult, or too time-consuming, relax. One Hour Marketing tells you what you need to know to make your marketing work—fast! In a book you can read in one hour, Herman Pool shows you why marketing works, and how you can build a plan in an hour, then execute it without huge time commitments. Read this book and you will: * learn what steps to take to make your marketing work * discover how to identify your ideal target market to make sales easier * build an actionable marketing plan quickly * understand the essential methods and tools you need to succeed You’ll even learn the secrets to getting the work done—without having to do the work yourself.
The Entrepreneur S Guide To Market Research
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Author : Anne M. Wenzel
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-01-16
The Entrepreneur S Guide To Market Research written by Anne M. Wenzel and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-16 with Business & Economics categories.
Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.
The Entrepreneur S Guide To Advertising
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Author : James R. Ogden
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2009-12-22
The Entrepreneur S Guide To Advertising written by James R. Ogden and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-22 with Business & Economics categories.
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
The Entrepreneur S Guide Navigating The Business World
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Author : FREEMANS BUSINESS INNOVATIONS
language : en
Publisher: FREEMAN BUSINESS INNOVATIONS
Release Date : 2024-04-10
The Entrepreneur S Guide Navigating The Business World written by FREEMANS BUSINESS INNOVATIONS and has been published by FREEMAN BUSINESS INNOVATIONS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-10 with Business & Economics categories.
Are you ready to take your business to the next level? Introducing "The Entrepreneur's Guide: Navigating the Business World" by Freemans Business Innovations 🚀 This comprehensive ebook covers everything from branding strategies to financial management for entrepreneurs and business enthusiasts. With 102 pages packed with valuable insights, this volume includes chapters on building your brand identity, harnessing the power of social media marketing, mastering time management, project planning with Scrum, crafting effective branding strategies, and more! 📚 Learn how to overcome setbacks, embrace competition, and stay relevant in today's ever-changing market. Discover the secrets to creating effective funnels for business growth and managing your finances like a pro. Don't miss out on this essential guide to success in the business world. Get your copy today and start your journey towards entrepreneurial greatness! 💪 #Entrepreneurship #BusinessSuccess #SelfHelp #DigitalMarketing #FinancialManagement
Reality Marketing Revolution
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Author : Eric Keiles
language : en
Publisher: Greenleaf Book Group
Release Date : 2012
Reality Marketing Revolution written by Eric Keiles and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fit the challenge of marketing a small business. So it's time for the Reality Marketing Revolution -- to create new a system of marketing that will transform any small business into a money making machine. Reality Marketing Revolution offers a new way of thinking about your company's marketing strategies and tactics that will help you tap new markets, generate more leads, close more sales and make more money. It's the ultimate guide to help today's entrepreneur grow their sales and profit beyond their dreams in today's ultra competitive world.
The Entrepreneur S Guide To Customer Development
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Author : Brant Cooper
language : en
Publisher: Anchor Books
Release Date : 2010
The Entrepreneur S Guide To Customer Development written by Brant Cooper and has been published by Anchor Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Customer relations categories.
Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.
The Predictable Profits Playbook
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Author : Charles E. Gaudet II
language : en
Publisher: Charles E Gaudet II
Release Date : 2014-03
The Predictable Profits Playbook written by Charles E. Gaudet II and has been published by Charles E Gaudet II this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."
The Entrepreneur S Guide To Common Sense Marketing
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Author : H. Brad Antin
language : en
Publisher:
Release Date : 1999-03-01
The Entrepreneur S Guide To Common Sense Marketing written by H. Brad Antin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-01 with Marketing categories.
Sell More
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Author : Judy McKay
language : en
Publisher: iUniverse
Release Date : 2007-09
Sell More written by Judy McKay and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Business & Economics categories.
Sell More, will do for your business what slow motion did for Baywatch; the ideas included will increase interest in your company. This results oriented book is filled with inexpensive techniques designed to attract new customers, entice them to return often and recommend your product or service to everyone they know. Whether you are just opening your business or need to stimulate sales, Sell More provides the remedy for drooping profits. Filled with proven strategies, Sell More is a practical resource to help you customize your sales and marketing plan. Learn how to maximize your visibility, sales and profitability with minimum expense. Judy writes in a fun uncomplicated style. She recognizes the ever-changing challenges that face today's entrepreneurs. She shares proven strategies that can easily be adapted to fit your unique circumstances and budget. The goal of this book is to serve as a tool that will help you achieve the thriving, profitable business you envision.