The Essential Attorney Handbook For Internet Marketing Search Engine Optimization And Website Deve
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The Essential Attorney Handbook For Internet Marketing Search Engine Optimization And Website Deve
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Author : Jeffery W. Lantz
language : en
Publisher: Esquire Interactive
Release Date : 2009-10
The Essential Attorney Handbook For Internet Marketing Search Engine Optimization And Website Deve written by Jeffery W. Lantz and has been published by Esquire Interactive this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10 with Internet marketing categories.
How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
The Lawyer S Guide To Marketing On The Internet
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Author : Gregory H. Siskind
language : en
Publisher: American Bar Association
Release Date : 2007
The Lawyer S Guide To Marketing On The Internet written by Gregory H. Siskind and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Technology And Intimacy Choice Or Coercion
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Author : David Kreps
language : en
Publisher: Springer
Release Date : 2016-08-24
Technology And Intimacy Choice Or Coercion written by David Kreps and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-24 with Computers categories.
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Law Firm Seo
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Author : Dan Verghese
language : en
Publisher: Dan Verghese
Release Date :
Law Firm Seo written by Dan Verghese and has been published by Dan Verghese this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online. Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site's content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time. Packed with sector-specific tips, this complete playbook on SEO for law firms will help you: - Research the right keywords - Structure your website for higher rankings - Optimize for local SEO - Get more 5-star online reviews - Create compelling content to earn high-quality backlinks - Identify and fix technical issues - Continuously improve visibility and conversions. Includes access to downloadable templates to get you started: - Keyword Research Template - On-Page SEO Content Audit Template - Technical SEO Audit Template - Citations Tracker. Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas. Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.
Strategic Law Firm Seo
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Author : Jerry L. Work
language : en
Publisher:
Release Date : 2012-03-01
Strategic Law Firm Seo written by Jerry L. Work and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Internet marketing categories.
Strategic Law Firm SEO explains in detail how a law firm should promote its website online. The emphasis is on organic search engine optimization, although it also covers social media, especially in the context of helping to improve search engine rankings. It discusses the three major categories of SEO: on-page optimization, off-page optimization, and local SEO; and gives specific instructions on what to do in all three areas. This book will enable any law firm to greatly improve its search engine visibility, as well as knowing what to look for when hiring an online marketing company. Hiring an SEO company is very expensive. Read this book and save thousands by either doing it yourself or making sure you hire the right company.
How To Market Your Law Firm Online Internet Marketing Guide
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Author : Montina Portis
language : en
Publisher:
Release Date : 2015-04-25
How To Market Your Law Firm Online Internet Marketing Guide written by Montina Portis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-25 with categories.
If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
Law Firm Seo Turn Organic Clicks Into Cases A Comprehensive Guide To Protecting Your Seo Investment And Ensuring Success In The Digital Space
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Author : Ross Kernez
language : en
Publisher: Ross Kernez
Release Date :
Law Firm Seo Turn Organic Clicks Into Cases A Comprehensive Guide To Protecting Your Seo Investment And Ensuring Success In The Digital Space written by Ross Kernez and has been published by Ross Kernez this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
There’s a joke share with my chief content creator, and it goes like this; “If you want to understand what SEO is, don't ask an SEO”. Take my word for it, as a busy law firm owner the last thing you want yourself or your colleagues to be doing is going into the weeds with SEO. The best possible use of your time will be to grasp the fundamentals, the first principles if you like. So you can hold whoever is in charge of your organic law firm website traffic to account and not get bluffed!
Courting Your Clients
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Author : Margaret Grisdela
language : en
Publisher: Lulu.com
Release Date : 2007
Courting Your Clients written by Margaret Grisdela and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
Online Marketing For Lawyers
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Author : Joshua Sutterfield
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-03
Online Marketing For Lawyers written by Joshua Sutterfield and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with categories.
Online Marketing for Lawyers: Website, Blog, & Social Media is a must have book for any lawyer who wants to successfully market their law firm in the 21st Century. By focusing on the three pillars of online marketing success, this book will show: » How to build a legal website with detailed instructions on developing a website, website layout, and how to write search engine optimized (SEO) content in order to dominate your local market.» How to create a legal blog with detailed instructions on developing and managing a blog, writing engaging content, ethics, and SEO. Also, learn how you can develop blog content in one weekend and continue to drive traffic to your blog all yearlong.» How to use social media networks to attract followers. Learn how you can use Facebook, Twitter, Google Plus, and LinkedIn to gain greater web visibility and grow your online influence.Included: 30-day Online Marketing For Lawyers Action Guide to accelerate your law firm's online marketing presence.If you are serious about marketing your law firm online, then you need this book.About the AuthorJoshua Sutterfield is a best selling author, attorney, and a legal marketing strategist. He has extensive experience in Internet marketing, blogging, and social media. He is also author of the best selling book Tech Savvy Attorney: Starting a Law Practice in the Virtual and Mobile Technology Age.
Google For Lawyers A Step By Step User S Guide
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Author : Michael S Waddington Esq
language : en
Publisher:
Release Date : 2013-09
Google For Lawyers A Step By Step User S Guide written by Michael S Waddington Esq and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.
Here's the simple truth: Many lawyers haven't discovered Google+. They don't know about the lucrative marketing potential: reaching new clients, professional networking, niche branding, and most importantly, growing your law practice. To succeed in today's increasingly competitive market, you must embrace the multi-media approach of Internet marketing. Google+ offers you all the tools you'll need to do just that. If you're ready to get a step ahead of your competition, then this is the book for you. Google+ for Lawyers is the only book you'll need. Whether you are an Internet newbie or a seasoned pro, this book will guide you through the necessary steps to building a presence on Google+. Once you have the fundamentals in place, you'll begin the most important work of all: Growing Your Law Practice With Google+. Even better, it won't take you weeks to work through these steps and implement the proven strategies. With just a few short sessions you'll be on your way. The easy-to-follow instructions are coupled with screenshots, giving you an added visual tutorial of the process. Best of all, since the book is tailored specifically to lawyers, you won't find pages and pages of irrelevant information to wade through. Google+ is one of the quickest and most affordable methods for expanding your practice and increasing profits - and Michael Waddington, Esq., and Alexandra Gonzalez-Waddington, Esq., have produced an indispensable guide that any top-of-their-game lawyer will want to get their hands on. In a very short time, you will: * Set up and optimize a Google+ account and profile, including steps to protect your personal privacy. * Utilize Google+ features to attract and maintain client relationships: Your stream, posts, photos, links, and +1's. * Manage Circles to build relationships and grow a vibrant community with not only clients, but other practitioners in your field, expanding your referral base. * Leverage your niche to position yourself as a top expert in your field of law. * Use Google+ in conjunction with your firm's website to increase traffic and improve search rankings. * Easily multiply your marketing efforts by using all areas of Google+: Host a webinar, post videos, create a Hangout, and organize events. * Maximize your firm's web presence by creating a Google+ Business Page and Local Page - making it easier than ever for potential clients to find you.