The Focus Group Guidebook
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The Focus Group Guidebook
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998
The Focus Group Guidebook written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Language Arts & Disciplines categories.
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
The Focus Group Guidebook
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Author : David L. Morgan
language : en
Publisher: SAGE Publications
Release Date : 1997-07-24
The Focus Group Guidebook written by David L. Morgan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-24 with Social Science categories.
Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
The Focus Group Guide Book
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Author : David L. Morgan (Sociologist)
language : en
Publisher:
Release Date : 1998
The Focus Group Guide Book written by David L. Morgan (Sociologist) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Focus groups categories.
'The Focus Group Guide Book' is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Savvy Decision Making
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Author : Madhavi Jayanthi
language : en
Publisher: Corwin Press
Release Date : 2002
Savvy Decision Making written by Madhavi Jayanthi and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
"Because of its comprehensive scope, this guidebook can be a single tool for designing and implementing focus groups in schools." Patricia A. All, Assistant Superintendent Olathe District Schools Olathe, KS "This work provides an extremely detailed overview and a most thorough examination of focus groups. The depth and clarity of content is truly astounding. I found myself, time and again, thinking, ′Goodness, they have thought of everything!′ This is truly an amazing resource for anyone using--or thinking of using--focus groups for any sort of decision making in educational organizations." Rick Keaster, Chair Department of Educational Leadership & Research University of Southern Mississippi A practical how-to guide for using focus groups to help make important school decisions! Focus groups of parents, students, community members, or teachers can be an effective means of gaining support for school decisions, modifying programs, gathering constituent feedback, and conducting research. Savvy Decision Making contains the practical, easy-to-implement steps you need to design and run an effective focus group, as well as solid advice on how to analyze and report the information that emerges. Researchers and lecturers, Madhavi Jayanthi and Janet S. Nelson, cover all the basics, including: Using focus groups in the decision-making process Selecting a moderator Determining what types of participants you need Scheduling focus groups Recruiting participants Developing a focus group guide Moderating the group Analyzing and reporting the findings Educational examples, guidelines, and a simple, step-by-step process provide administrators with everything they need to use focus groups--a powerful qualitative research tool.
Analyzing And Reporting Focus Group Results
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Author : Richard A. Krueger
language : en
Publisher: SAGE Publications
Release Date : 1997-07-24
Analyzing And Reporting Focus Group Results written by Richard A. Krueger and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-24 with Social Science categories.
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
Moderating Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE
Release Date : 1998
Moderating Focus Groups written by Richard A. Krueger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Reference categories.
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
Planning Focus Groups
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998
Planning Focus Groups written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Family & Relationships categories.
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Analyzing And Reporting Focus Group Results
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Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1998
Analyzing And Reporting Focus Group Results written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
The Focus Group Kit
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Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-09-23
The Focus Group Kit written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-23 with Social Science categories.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
Involving Community Members In Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE Publications
Release Date : 1997-07-24
Involving Community Members In Focus Groups written by Richard A. Krueger and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-24 with Social Science categories.
Involving Community Members in Focus Groups is a must for those who want to teach others to conduct focus group interviews, particularly non-researchers in communities. Authors Richard A. Krueger and Jean A. King draw upon years of experience working with communities and present practical strategies for working alongside non-researchers. Krueger and King argue that volunteers can often gather and present results more effectively than professionals; However, a critical element is how the volunteers are prepared and the manner in which they work together. This book offers countless tips, advice, and exercises for preparing people to conduct focus groups, whether you are preparing a team to conduct a community study or teaching one person to help in a study.