The Future Of Service Marketing Emerging Trends Strategic Innovations And Transformative Case Studies
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The Future Of Service Marketing Emerging Trends Strategic Innovations And Transformative Case Studies
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Author : Dr. Rashi Baliyan
language : en
Publisher: Chyren Publication
Release Date : 2025-03-24
The Future Of Service Marketing Emerging Trends Strategic Innovations And Transformative Case Studies written by Dr. Rashi Baliyan and has been published by Chyren Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-24 with Antiques & Collectibles categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Strategic Workforce Reskilling In Service Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Strategic Workforce Reskilling In Service Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the contemporary landscape, there is a critical nexus of service marketing innovation, workforce upskilling, and ethical business paradigms. The domain where marketing innovation intersects sustainability and corporate ethics is underexplored. Enterprises can adopt avant-garde strategies, such as voice search technology, to enhance service provision, while advancing sustainability and corporate social responsibility (CSR). However, voice search technology remains an under-researched area, particularly its ramifications for workforce reskilling and its capacity to transform service marketing dynamics. Strategic Workforce Reskilling in Service Marketing paves the way for novel academic inquiry and theoretical elaboration in an era of rapidly evolving technological paradigms. Through a synthesis of theoretical frameworks and empirical case studies, it offers profound insights into the confluence of technology, reskilling, and responsible corporate practices. Covering topics such as employee retention, gamified training, and environmental awareness, this book is an excellent resource for business leaders, marketing practitioners, human resources professionals, policymakers, researchers, academicians, and more.
New Strategy Models In Digital Entrepreneurship
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Author : Yazıcı, Ayşe Meriç
language : en
Publisher: IGI Global
Release Date : 2024-08-09
New Strategy Models In Digital Entrepreneurship written by Yazıcı, Ayşe Meriç and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Business & Economics categories.
The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized world—how to seize digital opportunities, mitigate threats, and transform traditional values into digital assets. New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.
Contemporary Trends In Innovative Marketing Strategies
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-02-19
Contemporary Trends In Innovative Marketing Strategies written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Marketing A New Age Perspective
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Author : Mukesh Chaturvedi & A.V Shukla
language : en
Publisher: Vikas Publishing House
Release Date :
Marketing A New Age Perspective written by Mukesh Chaturvedi & A.V Shukla and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Marketing today is an ever-evolving blend of science and art, where innovation meets strategy in a dynamic global marketplace. This book goes beyond traditional marketing texts, delving into advanced topics like integrated marketing communication and introducing cutting-edge themes not found in most other books. With a balanced approach, it prepares students for diverse careers in consumer services, industrial goods, advanced technology, non-profit enterprises, and government agencies. This book's engaging style and comprehensive pedagogy set it apart. Each chapter begins with a real-life vignette, drawing students into practical marketing scenarios, and ends with cases, review questions, and application exercises to solidify their understanding. The thoughtful organization into three parts-Marketing Concepts, Marketing Tools, and Marketing Applications-ensures a logical progression from theory to practice. By integrating fundamental principles with emerging trends like digital marketing and Al, the book provides a holistic view of the marketing landscape. Part C, covering Digital Marketing, Al in Marketing, Marketing Analytics, Neuromarketing, Relationship Marketing, Retail Marketing, Global Marketing, and Business Marketing is contributed by experts. These real-world insights give this book an added and a rare dimension of reality and uniqueness. This book thus transforms complex concepts into clear, actionable insights, making it an indispensable resource for students and faculty alike.
Impact Of Digital Transformation On Business Growth And Performance
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Author : Maravilhas, Sérgio
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Impact Of Digital Transformation On Business Growth And Performance written by Maravilhas, Sérgio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
Digital transformation continues to drive business growth and performance in today’s fast-paced market landscape. By integrating advanced technologies like artificial intelligence, cloud computing, and data analytics, organizations can streamline operations, enhance customer experiences, and make data-driven decisions. This shift enables businesses to respond swiftly to market changes while fostering innovation and collaboration. Companies must leverage digital tools to optimize processes and unlock new revenue streams. Further research into these solutions may better position companies to compete in the growing digital economy, reshaping their strategies for success. Impact of Digital Transformation on Business Growth and Performance provides insights into the effects of digital technology on business and organizational growth and performance. It offers solutions for improved development through technology like machine learning, quantum science, and digital technology. This book covers topics such as digital marketing, entrepreneurship, and human resources, and is a useful resource for business owners, entrepreneurs, computer engineers, marketers, academicians, and researchers.
The Experience Economy Transforming Services Through Immersive Customer Journeys
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Author : D. Akude
language : en
Publisher: GRIN Verlag
Release Date : 2024-10-08
The Experience Economy Transforming Services Through Immersive Customer Journeys written by D. Akude and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-08 with Business & Economics categories.
Academic Paper from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: English, abstract: In an era where consumers increasingly seek more than mere transactions, this paper explores the critical shift from traditional service delivery to experiential engagement. This book delves into the principles of the experience economy, emphasizing the importance of creating memorable and meaningful interactions that resonate with customers. By integrating immersive technologies, innovative design, and personalized service strategies, businesses can enhance customer satisfaction, foster loyalty, and drive sustainable growth. Through case studies, practical frameworks, and actionable insights, this book provides a comprehensive guide for marketing managers, service providers, and organizations aiming to navigate the complexities of delivering exceptional customer experiences. Ultimately, it highlights the transformative power of immersive customer journeys as a key differentiator in today's competitive landscape, paving the way for businesses to thrive in a rapidly evolving marketplace.
Digital Marketing
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Author : Paulo Botelho Pires
language : en
Publisher: CRC Press
Release Date : 2024-07-12
Digital Marketing written by Paulo Botelho Pires and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2024-05-31
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Business & Economics categories.
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.