The Global And The Local
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Articulating The Global And The Local
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Author : Ann Cvetkovich
language : en
Publisher: Routledge
Release Date : 2019-08-28
Articulating The Global And The Local written by Ann Cvetkovich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-28 with Cross-cultural studies categories.
This book explores how discourses of the local, the particular, the everyday, and the situated are being transformed by new discourses of globalization and transnationalism, as used both by government and business and in critical academic discourse. Unlike other studies that have focused on the politics and economics of globalization, Articulating
The Global And The Local
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Author : Arndt Sorge
language : en
Publisher: OUP Oxford
Release Date : 2005-03-17
The Global And The Local written by Arndt Sorge and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-17 with Business & Economics categories.
'...there is... no lack of ambition in this book. And yet, unlike much of what today comes as sociology, it is fun to read, written in a way that combines the very abstract and the very concrete, the principles of general theories and the anecdotes of specific histories, in ways that are enlightening and entertaining at the same time. Those who take the book to heart will find themselves in possession of a language that can speak about 'globalization' in a non-sensationalist manner without, however, in any way detracting from its significance - in fact, quite to the contrary. They will much better and more systematically understand the lasting significance of the local in a world whose horizons of action are expanding.' From the Foreword by Wolfgang Streeck, Max Planck Institute for the Study of Societies, Cologne The rhetoric of internationalization and globalization often suggests an inexorable move away from domestic cultural and institutional differences. Yet the development of internationalization within individual nations has been shaped by those very domestic institutions and cultures, as 'best practice' or other kinds of international learning have been translated into established practice and knowledge. In this important study, Arndt Sorge presents a sociological theory of the development of human societies to explain how business systems evolve and change, and how internationalization works to specify and change societal identities within nations. Examining changes in work, organization, corporate governance, and human resources, Sorge shows how this interaction is a pattern that has been followed over centuries. Indeed, amongst the cases Sorge presents, he concentrates on the example of Germany, a supposedly highly homogeneous and closed society, as evidence for the universality of shifting borders, expanding horizons, local adoption and adaptation of global practices, and the hybridization of systems and standards, as the normal course of social evolution. Arndt Sorge's analysis of globalization combines rigorous theoretical reasoning with empirically-grounded analysis, and deliberately adopts a general social science approach, drawing on research from Business and Management Studies, Sociology, Political Science, and History.
The Global Brand
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Author : Nigel Hollis
language : en
Publisher: Macmillan + ORM
Release Date : 2008-09-30
The Global Brand written by Nigel Hollis and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-30 with Business & Economics categories.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Articulating The Global And The Local
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Author : Ann Cvetkovich
language : en
Publisher: Westview Press
Release Date : 1997
Articulating The Global And The Local written by Ann Cvetkovich and has been published by Westview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Introduction: Thinking Global and Local -- Part One Theorizing the Global and the Local -- 1 Collective Identity and the Democratic Nation-State in the Age of Globalization -- 2 Looking for Globality in Los Angeles -- 3 The (Trans)National Basketball Association: American Commodity-Sign Culture and Global-Local Conjuncturalism -- 4 The Politics of Corporate Ecological Restorations: Comparing Global and Local North American Contexts -- Part Two Cultural Studies and the Locations of Culture -- 5 Of Heccéités and Ritournelles: Movement and Affect in the Cajun Dance Arena -- 6 Cosmopolitanism and Communion: Renegotiating Relations in Sara Suleri's Meatless Days -- 7 In the Name of Audre Lorde: The Location of Poetry in the United States -- Part Three Translocal Connections -- 8 Translating Resistance -- 9 License to Feel: Teaching in the Context of War(s) -- 10 Nationalism and Internationalism: Domestic Differences in a Postcolonial World -- About the Book -- About the Editors and Contributors -- Index
Urban Geography
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Author : Michael Pacione
language : en
Publisher: Taylor & Francis
Release Date : 2009
Urban Geography written by Michael Pacione and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Architecture categories.
This is the most comprehensive and readable book on urban geography in the array of contemporary literature on the subject.
The Global And The Local In Early Modern And Modern East Asia
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Author : Benjamin A. Elman
language : en
Publisher:
Release Date : 2017
The Global And The Local In Early Modern And Modern East Asia written by Benjamin A. Elman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with History categories.
The "Global" and the "Local" in Early Modern and Modern East Asia offers inquiries by scholars in three different institutions (Princeton, Fudan, and Tokyo Universities) into the philosophies and methodologies of global history and how it relates to local stories.
Perception Of Faces Objects And Scenes
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Author : Mary A. Peterson
language : en
Publisher: Oxford University Press
Release Date : 2003-05-22
Perception Of Faces Objects And Scenes written by Mary A. Peterson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-22 with Psychology categories.
From a barrage of photons, we readily and effortlessly recognize the faces of our friends, and the familiar objects and scenes around us. However, these tasks cannot be simple for our visual systems--faces are all extremely similar as visual patterns, and objects look quite different when viewed from different viewpoints. How do our visual systems solve these problems? The contributors to this volume seek to answer this question by exploring how analytic and holistic processes contribute to our perception of faces, objects, and scenes. The role of parts and wholes in perception has been studied for a century, beginning with the debate between Structuralists, who championed the role of elements, and Gestalt psychologists, who argued that the whole was different from the sum of its parts. This is the first volume to focus on the current state of the debate on parts versus wholes as it exists in the field of visual perception by bringing together the views of the leading researchers. Too frequently, researchers work in only one domain, so they are unaware of the ways in which holistic and analytic processing are defined in different areas. The contributors to this volume ask what analytic and holistic processes are like; whether they contribute differently to the perception of faces, objects, and scenes; whether different cognitive and neural mechanisms code holistic and analytic information; whether a single, universal system can be sufficient for visual-information processing, and whether our subjective experience of holistic perception might be nothing more than a compelling illusion. The result is a snapshot of the current thinking on how the processing of wholes and parts contributes to our remarkable ability to recognize faces, objects, and scenes, and an illustration of the diverse conceptions of analytic and holistic processing that currently coexist, and the variety of approaches that have been brought to bear on the issues.
The Oxford Handbook Of Perceptual Organization
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Author : Johan Wagemans
language : en
Publisher: OUP Oxford
Release Date : 2015-08-21
The Oxford Handbook Of Perceptual Organization written by Johan Wagemans and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-21 with Psychology categories.
Perceptual organization comprises a wide range of processes such as perceptual grouping, figure-ground organization, filling-in, completion, perceptual switching, etc. Such processes are most notable in the context of shape perception but they also play a role in texture perception, lightness perception, color perception, motion perception, depth perception, etc. Perceptual organization deals with a variety of perceptual phenomena of central interest, studied from many different perspectives, including psychophysics, experimental psychology, neuropsychology, neuroimaging, neurophysiology, and computational modeling. Given its central importance in phenomenal experience, perceptual organization has also figured prominently in classic Gestalt writings on the topic, touching upon deep philosophical issues regarding mind-brain relationships and consciousness. In addition, it attracts a great deal of interest from people working in applied areas like visual art, design, architecture, music, and so forth. The Oxford Handbook of Perceptual Organization provides a broad and extensive review of the current literature, written in an accessible form for scholars and students. With chapter written by leading researchers in the field, this is the state-of-the-art reference work on this topic, and will be so for many years to come.
Glocalization
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Author : Victor Roudometof
language : en
Publisher: Routledge
Release Date : 2016-06-10
Glocalization written by Victor Roudometof and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Political Science categories.
This book seeks to provide a critical introduction to the under-theorized concept of Glocalization. While the term has been slowly diffused into social-scientific vocabulary, to date, there is no book in circulation that specifically discusses this concept. Historically theorists have intertwined the concepts of the ‘global’ and the ‘glocal’ or have subsumed the ‘glocal’ under other concepts – such as cosmopolitanization. Moreover, theorists have failed to give ‘local’ due attention in their theorizing. The book argues that the terms ‘global’, the ‘local’ and the ‘glocal’ are in need of unambiguous and theoretically and methodologically sound definitions. This is a prerequisite for their effective operationalization and application into social research. Glocalization is structured in two parts: Part I introduces the term, seeking to provide a history and critical assessment of theorists' past use of glocalization and offering an alternative perspective and a clear, effective and applicable definition of the term, explaining the limitations of the term globalization and the value of defining glocalization. Part II then moves on to illustrate how the concept of glocalization can be used to broaden our understanding and analysis of a wide range of issues in world politics including the 21st century culture of consumption, transnationalism & cosmopolitanism, nationalism, and religious traditions. Utilizing a wide range of historical, ethnographic and real-life examples from various domains this work will be essential reading for students and scholars of Globalization and will be of great interest to those in the field of Global, Transnational and Cosmopolitan Studies.
Cowrie Shells And Cowrie Money
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Author : Bin Yang
language : en
Publisher: Routledge
Release Date : 2018-12-07
Cowrie Shells And Cowrie Money written by Bin Yang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Social Science categories.
Originating in the sea, especially in the waters surrounding the low-lying islands of the Maldives, Cypraea moneta (sometimes confused with Cypraea annulus) was transported to various parts of Afro-Eurasia in the prehistoric era, and in many cases, it was gradually transformed into a form of money in various societies for a long span of time. Yang provides a global examination of cowrie money within and beyond Afro-Eurasia from the archaeological period to the early twentieth century. By focusing on cowrie money in Indian, Chinese, Southeast Asian and West African societies and shell money in Pacific and North American societies, Yang synthsises and illustrates the economic and cultural connections, networks and interactions over a longue durée and in a cross-regional context. Analysing locally varied experiences of cowrie money from a global perspective, Yang argued that cowrie money was the first global money that shaped Afro-Eurasian societies both individually and collectively. He proposes a paradigm of the cowrie money world that engages local, regional, transregional and global themes.