The Green Consumer
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Green Consumerism
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Author : Juliana Mansvelt
language : en
Publisher: SAGE
Release Date : 2011-06-28
Green Consumerism written by Juliana Mansvelt and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Reference categories.
Via 150 signed entries, Green Consumerism: An A-to-Z Guide offers a wide-ranging examination of green consumerism, one reflecting the diversity of views and debates surrounding the concept. The multiplicity of topics and disciplinary perspectives provides a useful survey of the nature of green consumerism, the forms it takes, the issues impacting it, and the practices it involves. Contributing authors also provide insights into the social and spacial constitution of green consumerism, its multifaceted and sometimes contested contours, and the ways it is embedded and shaped in relation to wider cultural, economic, political and environmental processes. Readers will derive a sense not only of what green consumerism has become, but more critically, how it might evolve, addressing both limitations and possibilities for real and meaningful change. Vivid photographs, searchable hyperlinks, numerous cross references, an extensive resource guide, and a clear, accessible writing style make the Green Society volumes ideal for classroom use as well as for research.
The Green Consumer
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Author : John Elkington
language : en
Publisher: Penguin Group
Release Date : 1990
The Green Consumer written by John Elkington and has been published by Penguin Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Nature categories.
It's a deadly mistake to think that consumption is the answer to consumption, but for those who aren't ready to switch from surplus to sustenance this is an appealing guide to the environmentally safer but no less attractive consumer products. (RC) Annotation copyrighted by Book News, Inc., Portland, OR
The New Green Consumer Guide
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Author : Julia Hailes
language : en
Publisher:
Release Date : 2007
The New Green Consumer Guide written by Julia Hailes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Conservation of natural resources categories.
Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is asking, giving advice on a wide range of issues, explaining which products, brands and companies are getting it right, and which ones are getting it wrong.
Green Consumerism Perspectives Sustainability And Behavior
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Author : Ruchika Singh Malyan
language : en
Publisher: CRC Press
Release Date : 2018-10-26
Green Consumerism Perspectives Sustainability And Behavior written by Ruchika Singh Malyan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Environmental Marketing
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Author : Walter Coddington
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993
Environmental Marketing written by Walter Coddington and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.
Understanding Green Consumer Behaviour
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Author : Sigmund A. Wagner
language : en
Publisher: Psychology Press
Release Date : 2003
Understanding Green Consumer Behaviour written by Sigmund A. Wagner and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
Green Marketing As A Positive Driver Toward Business Sustainability
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Author : Naidoo, Vannie
language : en
Publisher: IGI Global
Release Date : 2019-07-26
Green Marketing As A Positive Driver Toward Business Sustainability written by Naidoo, Vannie and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Business & Economics categories.
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Driving Green Consumerism Through Strategic Sustainability Marketing
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Author : Quoquab, Farzana
language : en
Publisher: IGI Global
Release Date : 2017-11-30
Driving Green Consumerism Through Strategic Sustainability Marketing written by Quoquab, Farzana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.
The Green Consumer Supermarket Guide
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Author : Joel Makower
language : en
Publisher: Penguin Group USA
Release Date : 1991
The Green Consumer Supermarket Guide written by Joel Makower and has been published by Penguin Group USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Nature categories.
Rates and recommends more than one thousand products and their manufacturers for quality and environmental impact
The Global Green Consumer A Cross Border Market
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Author : Franziska Guhr
language : en
Publisher: GRIN Verlag
Release Date : 2008-03-04
The Global Green Consumer A Cross Border Market written by Franziska Guhr and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-04 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1 CROSS BORDER MARKET SEGMENTATION 3 2 THE GLOBAL GREEN CONSUMER 3 2.1 Definition 3 2.1.1 The Body Shop 6 2.1.2 The product policy of The Body Shop 6 2.2 Reasons for the emergence of global green consumers 7 2.3 Problems in researching 8 2.4 Green marketing 10 2.5 Opportunities for the international marketer – now and in the future 12 2.6 Limitations of marketing such an international cross cultural segment 13 3 CONCLUSION 14 REFERENCE LIST 15 APPENDICES 18