The Green Intention
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The Green Intention
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Author : Sandy Moore
language : en
Publisher: Devorss Publications
Release Date : 2010
The Green Intention written by Sandy Moore and has been published by Devorss Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Environmental protection categories.
"Year after year, environmental issues and concerns captivate the media and social consciousness around the world. On all levels, the consequences cannot be ignored as governments, industry, consumers, and individuals make decisions on a daily basis that directly impact the planet. With all the information available to help people live a greener life, one wonders if it's actually changing behavior. Even though there are many simple things one can do to become green, the core intention must be at the root of every action first. Let s face it, change is difficult and the purpose of The Green Intention is to help people change their thoughts, actions, and habits from the source. Here are the guidelines and tools necessary to pinpoint and redirect the root intention toward a green life"--P. [4] of cover.
Exploring The Dynamics Of Consumerism In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2019-01-11
Exploring The Dynamics Of Consumerism In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-11 with Business & Economics categories.
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
What Determines Green Purchase Behavior
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Author : Zhongju Liao
language : en
Publisher: Frontiers Media SA
Release Date : 2024-05-31
What Determines Green Purchase Behavior written by Zhongju Liao and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Science categories.
Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Green Intentions
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Author : Brett Wills
language : en
Publisher: CRC Press
Release Date : 2020-10-28
Green Intentions written by Brett Wills and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Business & Economics categories.
Developed by a plant manager who experienced first-hand the challenges to going green in a business environment, Green Intentions provides organizations with a simple, straightforward, and practical approach to green the Green Value Stream (GVS) process that is as mindful as it is profitable. Based on the highly successful, Lean philosophy, the GVS process shows you how to quickly identify, measure, and minimize the seven green wastes to realize immediate cost savings. With the initial savings from harvesting the low-hanging fruit, organizations will have the support and momentum needed to eliminate each of the green wastes, leading to environmental sustainability and the substantial business benefits that follow, including increased revenues, new customers, employee retention, innovation, and increased shareholder value. Part I, Going Green shows how the green value stream provides a dynamic, proven, and successful approach to going green. It also defines each of the seven green wastes, explains the overall green value stream process, provides guidance on implementing it in your organization, and shows how to map your green value stream. Part II, The Seven Green Wastes provides a step-by-step process for minimizing and eliminating each of the seven wastes. It includes real-life examples illustrating the environmental and economic benefits associated with moving toward the elimination of each. The book also includes: A Green Dictionary that defines current terms associated with the green movement Web links and other resources to help you in your journey toward environmental sustainability An environmental primer that clears through the rhetoric to give you a clear picture of what is going on with the environment and what the end goal of environmental and overall sustainability needs to look like
Green Consumerism
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Author : Juliana Mansvelt
language : en
Publisher: SAGE
Release Date : 2011-06-28
Green Consumerism written by Juliana Mansvelt and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Green Consumerism Perspectives Sustainability And Behavior
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Author : Ruchika Singh Malyan
language : en
Publisher: CRC Press
Release Date : 2018-10-26
Green Consumerism Perspectives Sustainability And Behavior written by Ruchika Singh Malyan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Green Marketing And Environmental Responsibility In Modern Corporations
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Author : Esakki, Thangasamy
language : en
Publisher: IGI Global
Release Date : 2017-01-18
Green Marketing And Environmental Responsibility In Modern Corporations written by Esakki, Thangasamy and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-18 with Business & Economics categories.
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Green Intentions
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Author : Brett Wills
language : en
Publisher: CRC Press
Release Date : 2020-10-28
Green Intentions written by Brett Wills and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Business & Economics categories.
Developed by a plant manager who experienced first-hand the challenges to going green in a business environment, Green Intentions provides organizations with a simple, straightforward, and practical approach to green the Green Value Stream (GVS) process that is as mindful as it is profitable. Based on the highly successful, Lean philosophy, the GVS process shows you how to quickly identify, measure, and minimize the seven green wastes to realize immediate cost savings. With the initial savings from harvesting the low-hanging fruit, organizations will have the support and momentum needed to eliminate each of the green wastes, leading to environmental sustainability and the substantial business benefits that follow, including increased revenues, new customers, employee retention, innovation, and increased shareholder value. Part I, Going Green shows how the green value stream provides a dynamic, proven, and successful approach to going green. It also defines each of the seven green wastes, explains the overall green value stream process, provides guidance on implementing it in your organization, and shows how to map your green value stream. Part II, The Seven Green Wastes provides a step-by-step process for minimizing and eliminating each of the seven wastes. It includes real-life examples illustrating the environmental and economic benefits associated with moving toward the elimination of each. The book also includes: A Green Dictionary that defines current terms associated with the green movement Web links and other resources to help you in your journey toward environmental sustainability An environmental primer that clears through the rhetoric to give you a clear picture of what is going on with the environment and what the end goal of environmental and overall sustainability needs to look like
Effect Of Eco Friendly Products On Consumer Purchase Intention
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Author : Yusuf Balarabe Abdullahi
language : en
Publisher: GRIN Verlag
Release Date : 2021-12-28
Effect Of Eco Friendly Products On Consumer Purchase Intention written by Yusuf Balarabe Abdullahi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-28 with Business & Economics categories.
Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 3.8, Limkokwing University of Creative Technology, language: English, abstract: This study investigates the customers' intention to pay the premium for green product, rather than their purchase intention crosswise over various product classes. It attempts to predict the factors that drive green purchase decisions and purchase intention. Organized surveys are utilized for data accumulation and ordinary least square regression, analysis of variance have been utilized for analysis of information. Results recommend the strength of customers' discernment about the functional parts of green products on their purchase intention. Extraordinary economic development activated by innovation revolution; globalization has prompted market driven development in consumption pattern in the rising economies. Change in consumption pattern has prompted overconsumption or unsustainable consumption and over abuse of assets. In the present period the worry over environmental downturn, decrease of environmental effect and practical development has turned into the topic of interest among the researchers, academicians, specialists and even industries. Consumer research perceives that their observations for a product, approach, understanding about the product and its producer and different contextual factors assume a prevailing part in their decision-making process. Purchase intention, which signifies the most extreme value that a consumer will pay for a specific or a heap of products, play a conclusive influence on their decision behaviour. Accordingly, in the crossroads of environmental decay, implementation of friendly environmental practices inclusive of green product consumption relies upon their tendency to pay the green value premium. The present study endeavours to dissect the factors predicting consumers' intention to pay the green value premium for products with green certification. The environmentally feasible or environmental good or green products involves a rundown of potential advantages to the environment as they are made of environmental-accommodating assets, have asset preservation potential, can be reused and have the least environmental effect at all phases of its lifecycle. In section two a concise depiction of the constructs has been given, trailed by research methodology in the third segment. The analysis of information with the findings of the study and conclusion are exhibited in the fourth and fifth section. The last segment gives the managerial ramifications of the study.
Green Consumption In The Hotel Industry
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Author : Andrew P. Moreo
language : en
Publisher: ProQuest
Release Date : 2008
Green Consumption In The Hotel Industry written by Andrew P. Moreo and has been published by ProQuest this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumers categories.
As the "Green Consumption" becomes a topic on the radars of consumers and hoteliers alike, it becomes important to understand the relationship between the consumer and "Green Consumption". Building on existing literature and academic theory, this paper proposes a model of "Green Consumption" which starts with consumer demographics and ends with consumers' intention to purchase green hotel products. By analyzing the relationships between Green Beliefs, Green Attitudes and Green Purchase Intention a significant correlation was established between all three constructs. These correlations were validated by employing a scale to measure Social Desirability Bias. The final analysis found there to be no significant correlation between Social Desirability and the other constructs. These findings suggest that with the significant relationship between Green Beliefs, Green Attitudes and Green Purchase Intention there is much that can be done to influence a consumers' behavior toward green products. Through marketing initiatives hoteliers can reinforce Green Beliefs while touting their properties' green attributes to increase the consumer's Green Attitudes toward their property.