The History Of Advertising Language
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The History Of Advertising Language
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Author : Sabine Gieszinger
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2001
The History Of Advertising Language written by Sabine Gieszinger and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
The discourse of advertising has changed considerably over the past 200 years. This study - based on a corpus of 540 advertisements published in The Times between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media.
A History Of Advertising
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Author : Stéphane Pincas
language : en
Publisher:
Release Date : 2008
A History Of Advertising written by Stéphane Pincas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
A History Of Advertising
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Author : Jef I. Richards
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-05-15
A History Of Advertising written by Jef I. Richards and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-15 with Business & Economics categories.
This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.
Advertising As Communication
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Author : Gillian Dyer
language : en
Publisher: Routledge
Release Date : 2008-03-07
Advertising As Communication written by Gillian Dyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-07 with Social Science categories.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
The History Of Advertising
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Author :
language : en
Publisher:
Release Date :
The History Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
A History Of Advertising From The Earliest Times
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Author : Henry Sampson
language : en
Publisher:
Release Date : 1874
A History Of Advertising From The Earliest Times written by Henry Sampson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with Advertising categories.
Mcdonald S Burger King Advertising History From The 1960s To Today
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Author : Samuel Fulmer
language : en
Publisher: GRIN Verlag
Release Date : 2019-04-18
Mcdonald S Burger King Advertising History From The 1960s To Today written by Samuel Fulmer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with Business & Economics categories.
Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of Salzburg, language: English, abstract: This thesis will mainly look at two fast food restaurants, McDonald’s and Burger King, and will look at several advertisements from the 1960s to today. It will analyze the advertisements in terms of linguistic structures and will look at how advertisements have developed over the decades. They are in our everyday life, on our phones when we look for a new app to install, on television while watching our favorite show, on our notebooks when we check our emails, or even when we walk down the street to get our morning coffee—advertisements are everywhere and one cannot escape or ignore them. Yet, as much as pop-ups, billboards and commercial breaks crowd our lives, in a way, they do not bother us at all, and that is the cunning beauty of advertising. It should get the point across, making us aware of something, telling us about a new product, convincing us to purchase an item, by subtly trying to persuade us that we need it when in reality we do not, whatever it is. Advertisements can come in many forms and genres, they can be a poem, they can be a little short story, a catchy jingle, or just a picture; whatever form they might take, the message of persuading the consumer to buy the advertised product makes this accumulation of genres a genre in itself. It, moreover, is important to mention that whos and wheres of advertising are factors that have to be taken into consideration when drafting an advertisement for a product. What is the product and who could benefit from it? Where should the advertisement to the product appear so it can be easily seen by the target group? How can the features of the product be made easy to read and easy to understand, and furthermore and more importantly, urge the target group to purchase it?—here is where language comes into play.
A History Of Advertising From The Earliest Times
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Author : Henry Sampson
language : en
Publisher: Good Press
Release Date : 2023-10-31
A History Of Advertising From The Earliest Times written by Henry Sampson and has been published by Good Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with History categories.
"A History of Advertising from the Earliest Times" by Henry Sampson. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
The History Of Advertising Language
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Author : Sabine Gieszinger
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2001
The History Of Advertising Language written by Sabine Gieszinger and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
The discourse of advertising has changed considerably over the past 200 years. This study - based on a corpus of 540 advertisements published in The Times between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media.
The History And Development Of Advertising
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Author : Frank Presbrey
language : en
Publisher:
Release Date : 1929
The History And Development Of Advertising written by Frank Presbrey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1929 with Advertising categories.