The Impact Of Artificial Intelligence On Digital Marketing A Case Of Nigerian Smes
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The Impact Of Artificial Intelligence On Digital Marketing A Case Of Nigerian Smes
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Author : Adaobi Oti
language : en
Publisher: GRIN Verlag
Release Date : 2025-01-08
The Impact Of Artificial Intelligence On Digital Marketing A Case Of Nigerian Smes written by Adaobi Oti and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-08 with Business & Economics categories.
Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.
Impact Of Artificial Intelligence And The Fourth Industrial Revolution On Business Success
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Author : Bahaaeddin Alareeni
language : en
Publisher: Springer Nature
Release Date : 2022-07-29
Impact Of Artificial Intelligence And The Fourth Industrial Revolution On Business Success written by Bahaaeddin Alareeni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-29 with Technology & Engineering categories.
This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship, and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm gerial accounting and firm financial affairs, non-traditional research, and creative methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.
Artificial Intelligence And Transforming Digital Marketing
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Author : Allam Hamdan
language : en
Publisher: Springer Nature
Release Date : 2023-10-03
Artificial Intelligence And Transforming Digital Marketing written by Allam Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Technology & Engineering categories.
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Eciair 2022 4th European Conference On The Impact Of Artificial Intelligence And Robotics
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Author : Paul Griffiths
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2022-12-01
Eciair 2022 4th European Conference On The Impact Of Artificial Intelligence And Robotics written by Paul Griffiths and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-01 with Computers categories.
Artificial Intelligence And Smes In Developing Economies
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Author : Timilehin Olasoji Olubiyi
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-27
Artificial Intelligence And Smes In Developing Economies written by Timilehin Olasoji Olubiyi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Business & Economics categories.
Artificial Intelligence and SMEs in Developing Economies explores the emergence and application of Artificial Intelligence in developing economies. This is in response to the shift in Artificial Intelligence research towards the achievement of Sustainable Development Goals (SDGs), as well as the environmental problems and methods to solve them. Written by experts from around the globe from developing countries, the book contains a balance of theoretical and empirical chapters that explore Artificial Intelligence in the context of business. It focuses especially on integrating industry 5.0 where Artificial Intelligence plays a major role. The chapters include knowledge and applications for small businesses, ranging from disruptive Artificial Intelligence technologies to determinants of Artificial Intelligence adoption in SMEs from major developing economies such as Africa, Latin America and Asia. In the latter chapters, the book discusses the application of Artificial Intelligence, such as how to leverage it for sustainable and responsible small businesses, and the importance of appreciating in a business environment. This book is the first substantial study on Artificial Intelligence and the future of sustainable small businesses in emerging economies. It is a useful resource for academics and university students with interest in Artificial Intelligence and sustainable small businesses, specifically small business development. It is also a valuable read for policy makers and SME stakeholders.
Business Development Via Ai And Digitalization
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Author : Allam Hamdan
language : en
Publisher: Springer Nature
Release Date : 2024-09-02
Business Development Via Ai And Digitalization written by Allam Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-02 with Computers categories.
This book offers a fresh approach to harnessing the power of artificial intelligence and digital technologies to drive growth and success. With a wide-ranging scope that covers various industries and sectors, this book provides invaluable insights and practical guidance for individuals and organizations seeking to thrive in a rapidly evolving business landscape. Designed for business professionals, entrepreneurs, and marketing enthusiasts, this book unlocks the potential of AI and digitalization, offering key strategies and real-world examples to transform your business and stay ahead of the competition. Whether you're looking to optimize customer experiences, leverage data analytics, or streamline operations, this book is your ultimate resource for achieving sustainable business development through cutting-edge technologies.
Management And Information Technology In The Digital Era
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Author : Nawal Chemma
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-09-30
Management And Information Technology In The Digital Era written by Nawal Chemma and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.
Sustainable Data Management
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Author : Reem Khamis Hamdan
language : en
Publisher: Springer Nature
Release Date : 2025-04-16
Sustainable Data Management written by Reem Khamis Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-16 with Computers categories.
This book dives into a new world of data and technology with the groundbreaking Sustainable Data Management, immerses readers in the realm of big data, and explores how digital technology can revolutionize business leadership. Discover how this book can guide readers through the deep waters of sustainable and efficient data management.
The Ai Revolution Driving Business Innovation And Research
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Author : Bahaa Awwad
language : en
Publisher: Springer Nature
Release Date : 2024-05-21
The Ai Revolution Driving Business Innovation And Research written by Bahaa Awwad and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-21 with Technology & Engineering categories.
This comprehensive book explores the transformative role of artificial intelligence (AI) in business innovation and research. It provides a solid foundation in AI technologies, such as machine learning, natural language processing, and computer vision, and examines how they reshape business models and revolutionize industries. The book highlights the strategic implications of AI in enhancing customer experience, optimizing operations, and enabling data-driven decision-making. It explores the integration of AI with emerging trends like IoT, blockchain, and cloud computing for innovation. The role of AI in advancing scientific discovery and academic research is also explored, addressing challenges and opportunities in AI-driven methodologies. Organizational and ethical dimensions of AI implementation are considered, including talent acquisition, skills development, and data governance. Real-world case studies showcase AI's transformative power across diverse industries. This forward-thinking guide equips academics, researchers, and business leaders with knowledge and insights to harness the potential of AI and contribute to innovation and research.
Ecie 2023 18th European Conference On Innovation And Entrepreneurship Vol 1
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Author : Fernando Moreira
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2023-09-21
Ecie 2023 18th European Conference On Innovation And Entrepreneurship Vol 1 written by Fernando Moreira and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with Business & Economics categories.