The Influencer Factory
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The Influencer Factory
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Author : Grant Bollmer
language : en
Publisher:
Release Date : 2024
The Influencer Factory written by Grant Bollmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Literary Criticism categories.
Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the "Corpocene: " a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"--a raw material for brands to use--with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life.
How To Promote Your Business On Tiktok
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Author : Alessandro Bogliari
language : en
Publisher: The Influencer Marketing Factory
Release Date : 2020-04-16
How To Promote Your Business On Tiktok written by Alessandro Bogliari and has been published by The Influencer Marketing Factory this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-16 with Business & Economics categories.
Did you know that over 90% of brands are currently using social media to build brand awareness? According to Hootsuite (2019), 88% of Americans aged 18-29 are using social media, and 69% of United States adults have a social media profile. It’s safe to say that marketing companies are making the right move by targeting social media users to increase brand popularity. Each social media platform has learned a lesson or two from its predecessor on keeping their users engaged. Next in line is the social media platform TikTok.
The Influencer Factory
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Author : Grant Bollmer
language : en
Publisher: Stanford University Press
Release Date : 2024-04-16
The Influencer Factory written by Grant Bollmer and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Social Science categories.
Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"—a raw material for brands to use—with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life.
The Influencer Industry
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Author : Emily Hund
language : en
Publisher: Princeton University Press
Release Date : 2023-02-14
The Influencer Industry written by Emily Hund and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-14 with Business & Economics categories.
A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
The Influencer Code
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Author : Amanda Russell
language : en
Publisher: Hatherleigh Press
Release Date : 2020-09-02
The Influencer Code written by Amanda Russell and has been published by Hatherleigh Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-02 with Business & Economics categories.
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Influencer Marketing Strategy
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Author : Gordon Glenister
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-03-03
Influencer Marketing Strategy written by Gordon Glenister and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-03 with Business & Economics categories.
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Celebrity 2 0
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Author : Stacy Landreth Grau
language : en
Publisher: Business Expert Press
Release Date : 2022-05-12
Celebrity 2 0 written by Stacy Landreth Grau and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-12 with Business & Economics categories.
Social media influencers rule the world! Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves “creators” and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation? This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date. Topics include creators and the creator economy, typology of influencers, how to work with them, considerations for campaign design and implementation. Celebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.
Social Media Influencer Marketing
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Author : Bryan Bren
language : en
Publisher: Ewritinghub
Release Date : 2021-04-26
Social Media Influencer Marketing written by Bryan Bren and has been published by Ewritinghub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with categories.
Have you ever wondered how you'd be able to take your business to the next level? How about being able to reach more customers with your products/services? Would you also like to tap into the power of having a well-renowned individual assist you with your campaigns? If all of this sounds like it's too good to be true, it isn't. It's what happens when you reach out to a "marketing influencer" and build a long-term, solid relationship with them and have them promote your services. What's a marketing influencer anyway? A marketing influencer is someone who is somewhat famous through the online space of the internet that promotes your services/products.. Essentially, you're targeting your marketing efforts toward a well-known person, versus a target audience. Leveraging the power of someone who is somewhat famous on the web (all while still being altruistic), can prove to be a MUCH MORE effective marketing strategy as opposed to targeting certain groups of people through blogs or social media for example. This book lays out the foundation and everything you'll need to know. It's a critical component of marketing and after you finish reading, you'll be knowledgeable in the following areas: Finding a legitimate influencer who is willing to work with you Identifying the different types of influencers based on various factors and determining which model is best for you How you can work with your influencer to make connections and "sell" as opposed to a target audience Tips for seeking out a positive and trust-worthy influencer and how you can offer benefits in return in order to build a better relationship How to find a well renowned influencer who can assist with marketing and advocating in areas like social media, i.e. Facebook, Instagram, etc. Tips for approaching influencers with commonalities in order to expedite the marketing/influencing process Identifying a fake/real influencer and how to proceed from there Reaching different countries with the help of an influencer to reach more customers with your product/service Fundamentals of influencer marketing and how you can follow each step to maximize your efforts Common mistakes to avoid when searching for an influencer and setting up marketing campaigns Finding a social media influencer and how to build something with them for the future How to stand out from the crowd How to build your audienceHow to monetize your brand Plus, so much more! Now is the time to take advantage of the influencer marketing strategy. It is not a new concept, though the rules of the game keep changing and this book does an excellent job in keeping up with the current trends, along with establishing solid methods for this type of influence so that you can continue to grow your business. So, what are you waiting for? Go ahead and scroll up and click "Buy Now" in order to purchase your very own copy today and start applying the methods found in this book.
The Age Of Influence
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Author : Neal Schaffer
language : en
Publisher: HarperCollins Leadership
Release Date : 2020-03-17
The Age Of Influence written by Neal Schaffer and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Influencer Marketing For Brands
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Author : Aron Levin
language : en
Publisher: Apress
Release Date : 2019-11-30
Influencer Marketing For Brands written by Aron Levin and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-30 with Business & Economics categories.
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.