The Age Of Influence
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The Age Of Influence
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Author : Neal Schaffer
language : en
Publisher: HarperCollins Leadership
Release Date : 2020-03-17
The Age Of Influence written by Neal Schaffer and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Influence
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Author : Sara Shepard
language : en
Publisher: Hachette UK
Release Date : 2021-01-05
Influence written by Sara Shepard and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-05 with Young Adult Fiction categories.
Get ready to see the world of teen influencers they'd never want you to share . . . From the bestselling author of PRETTY LITTLE LIARS Sara Shepard and actress and social media star Lilia Buckingham 'Literally could not put this book down. Absolutely loved it!' Annie LeBlanc Delilah is Internet-famous, in LA and at the start of something incredible. Everything is going to change . . . but not necessarily in the way she imagines. Jasmine is a child star turned media darling. Her selfies practically break Instagram. But if the world knew who Jasmine really was? Cancelled. Fiona is everyone's best friend, always smiling. But on the inside? The girl's a hot mess. If they discovered her secret, it wouldn't just embarrass her: it would ruin her. Scarlet isn't just styled to perfection: she is perfection with a famous boyfriend and an online fanbase devouring her every move. But every perfect thing has a fatal flaw. To everyone clicking, DMing, following and faving, these girls are living the dream; but are they really? The sun is hot in California . . . and someone's going to get burned.
The Ethics Of Influence
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Author : Cass R. Sunstein
language : en
Publisher: Cambridge University Press
Release Date : 2016-08-24
The Ethics Of Influence written by Cass R. Sunstein and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-24 with Business & Economics categories.
In The Ethics of Influence, Cass R. Sunstein investigates the ethical issues surrounding government nudges, choice architecture, and mandates.
Influence
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Author : Sara McCorquodale
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-09-05
Influence written by Sara McCorquodale and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Digital Influence Warfare In The Age Of Social Media
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Author : James J. F. Forest
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-09-09
Digital Influence Warfare In The Age Of Social Media written by James J. F. Forest and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Political Science categories.
This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.
Democracy In The Disinformation Age
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Author : Regina Luttrell
language : en
Publisher: Routledge
Release Date : 2021-05-23
Democracy In The Disinformation Age written by Regina Luttrell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-23 with Political Science categories.
In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media’s impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers’ digital habits and ultimately the societal impacts that continue to be created by combining social media and politics. Through this book readers will better understand and approach with questions such as: • How exactly and why did social media become a powerful factor in politics? • What responsibilities do social networks have in the proliferation of factually wrong and hate-filled messages? Or should individuals be held accountable? • What are the state-of-the-art of computational techniques for measuring and determining social media's impact on society? • What role does online activism play in today’s political arena? • What does the potent combination of social media and politics truly mean for the future of democracy? The insights and debates found herein provide a stronger understanding of the core issues and steer us toward improved curriculum and research aimed at a better democracy. Democracy in the Disinformation Age: Influence and Activism in American Politics will appeal to both undergraduate and postgraduate students, as well as academics with an interest in areas including political science, media studies, mass communication, PR, and journalism.
How To Win Friends And Influence People
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Author :
language : en
Publisher: ببلومانيا للنشر والتوزيع
Release Date : 2024-02-17
How To Win Friends And Influence People written by and has been published by ببلومانيا للنشر والتوزيع this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-17 with Business & Economics categories.
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
How To Win Friends And Influence People In The Digital Age
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Author : Brent Cole
language : en
Publisher: Simon and Schuster
Release Date : 2012-12-25
How To Win Friends And Influence People In The Digital Age written by Brent Cole and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-25 with Business & Economics categories.
This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.
The Business Of Influence
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Author : Philip Sheldrake
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
The Business Of Influence written by Philip Sheldrake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Your Brand The Next Media Company
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Author : Michael Brito
language : en
Publisher: Que Publishing
Release Date : 2013-09-19
Your Brand The Next Media Company written by Michael Brito and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-19 with Business & Economics categories.
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.