The Instigatory Theory Of Ngo Communication
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The Instigatory Theory Of Ngo Communication
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Author : Evandro Oliveira
language : en
Publisher: Springer
Release Date : 2019-05-31
The Instigatory Theory Of Ngo Communication written by Evandro Oliveira and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-31 with Language Arts & Disciplines categories.
By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.
Initiative Theorie Der Ngo Kommunikation Itnc
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Author : Evandro Samuel Ribeiro dos Santos Oliveira
language : de
Publisher:
Release Date : 2017
Initiative Theorie Der Ngo Kommunikation Itnc written by Evandro Samuel Ribeiro dos Santos Oliveira and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The Routledge Handbook Of Nonprofit Communication
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Author : Gisela Gonçalves
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-12
The Routledge Handbook Of Nonprofit Communication written by Gisela Gonçalves and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-12 with Business & Economics categories.
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
Global Perspectives On Ngo Communication For Social Change
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Author : Giuliana Sorce
language : en
Publisher: Routledge
Release Date : 2021-11-03
Global Perspectives On Ngo Communication For Social Change written by Giuliana Sorce and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-03 with Social Science categories.
This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities. An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society. This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.
Strategic Communication For Non Profit Organisations
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Author : Evandro Oliveira
language : en
Publisher: Vernon Press
Release Date : 2019-03-28
Strategic Communication For Non Profit Organisations written by Evandro Oliveira and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Business & Economics categories.
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Strategic Research And Political Communication For Ngos
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Author : Accenture Foundation
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2009-10-06
Strategic Research And Political Communication For Ngos written by Accenture Foundation and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Social Science categories.
This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public.
Ngos As Newsmakers
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Author : Matthew Powers
language : en
Publisher: Reuters Institute Global Journalism Series
Release Date : 2018
Ngos As Newsmakers written by Matthew Powers and has been published by Reuters Institute Global Journalism Series this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Foreign news categories.
A new era of NGO-driven news? -- The changing faces of NGO communication work -- The partially opening news gates -- The strategic advocate in the digital storm -- Publicity's ends -- Explaining the endurance of news norms -- The possibilities and limitations of NGO communication
Engaging Organizational Communication Theory And Research
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Author : Steve May
language : en
Publisher: SAGE
Release Date : 2004-10-05
Engaging Organizational Communication Theory And Research written by Steve May and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-05 with Language Arts & Disciplines categories.
Engaging Organizational Communication Theory and Research: Multiple Perspectives is a book unlike any in the field. Each chapter is written by a prominent scholar who presents a theoretical perspective and discusses how he or she "engages" with it, personally examining what it means to study organizations. Rejecting the traditional model of a "reader," this volume demonstrates the intimate connections among theory, research, and personal experience. Engaging Organizational Communication Theory and Research is an indispensable resource for anyone wishing to be familiar with current trends in the field of organizational communication.
Strategic Communication Theory And Practice
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Author : Carl H. Botan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-12-18
Strategic Communication Theory And Practice written by Carl H. Botan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-18 with Language Arts & Disciplines categories.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Interrogating The Theory And Practice Of Communication For Social Change
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Author : Pradip Ninan Thomas
language : en
Publisher: Springer
Release Date : 2014-12-11
Interrogating The Theory And Practice Of Communication For Social Change written by Pradip Ninan Thomas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-11 with Political Science categories.
A new addition to the Palgrave Studies in Communication for Social Change series, this book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory, practice and strategies of Communication for Social Change in relation to occurring structures, policies and discourses.