The Interface Of Marketing And Strategy
DOWNLOAD
FREE 30 Days
Download The Interface Of Marketing And Strategy PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Interface Of Marketing And Strategy book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Interface Of Marketing And Strategy
DOWNLOAD
FREE 30 Days
Author : George S. Day
language : en
Publisher: JAI Press(NY)
Release Date : 1990
The Interface Of Marketing And Strategy written by George S. Day and has been published by JAI Press(NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.
Managing Business Interfaces
DOWNLOAD
FREE 30 Days
Author : Amiya K. Chakravarty
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-03
Managing Business Interfaces written by Amiya K. Chakravarty and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-03 with Business & Economics categories.
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Marketing Capability And Market Orientation In Strategy Interface
DOWNLOAD
FREE 30 Days
Author : Matti Tuominen
language : en
Publisher:
Release Date : 1997
Marketing Capability And Market Orientation In Strategy Interface written by Matti Tuominen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business planning categories.
Market Led Strategic Change
DOWNLOAD
FREE 30 Days
Author : Nigel Piercy
language : en
Publisher: Routledge
Release Date : 2009
Market Led Strategic Change written by Nigel Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Marketing Strategy
DOWNLOAD
FREE 30 Days
Author : Mark E. Hill
language : en
Publisher: SAGE
Release Date : 2012-04-27
Marketing Strategy written by Mark E. Hill and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book's theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book's timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today's dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.
Marketing Customer Interface
DOWNLOAD
FREE 30 Days
Author : Rosemary Phipps
language : en
Publisher: Routledge
Release Date : 2001
Marketing Customer Interface written by Rosemary Phipps and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Marketing Customer Interface syllabus officially endorsed by the CIM approved by the CIM Chief Examiner
Handbook Of Marketing And Finance
DOWNLOAD
FREE 30 Days
Author : Shankar Ganesan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing And Finance written by Shankar Ganesan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
The Marketing Of Technology Intensive Products And Services
DOWNLOAD
FREE 30 Days
Author : Patrick Corsi
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-04
The Marketing Of Technology Intensive Products And Services written by Patrick Corsi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04 with Business & Economics categories.
This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Cim Coursebook 05 06 Strategic Marketing In Practice
DOWNLOAD
FREE 30 Days
Author : Ashok Ranchhod
language : en
Publisher: Routledge
Release Date : 2012-09-10
Cim Coursebook 05 06 Strategic Marketing In Practice written by Ashok Ranchhod and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Business & Economics categories.
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Marketing Strategy
DOWNLOAD
FREE 30 Days
Author : Devanathan Sudharshan
language : en
Publisher: Prentice Hall
Release Date : 1995
Marketing Strategy written by Devanathan Sudharshan and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments. Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.