The Internationalization Process Of Wellness Tourism
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The Internationalization Process Of Wellness Tourism
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Author : Anja Behrens
language : en
Publisher: GRIN Verlag
Release Date : 2009
The Internationalization Process Of Wellness Tourism written by Anja Behrens and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Health resorts categories.
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Las Palmas de Gran Canaria, course: Marketing Internacional, language: English, abstract: During the last decades wellness tourism has been booming worldwide. Stimulated by an in-creased interest in health and fitness as well as the need to escape from work-related stress, "spa-going" is now one of the most sophisticated and exciting ways of making holidays in the 21st century. Responding to the increasing demand for wellness, the tourism industry had to adapt its holi-day offers and hotel facilities by creating spa or wellness centres within the hotels and resorts - spa or wellness centres which opened in the cities recently are not entering the field of well-ness tourism and therefore are not recognized in this report. In this report the identification of wellness tourism, its development and its trends are the matter of interest. After the definition of wellness tourism we will delimit its components and some concepts in close relation. In a second step we will explain the international development of wellness tourism which means the underlying mentality changes and its reasons, the history and development of well-ness tourism and the international expansion of spa. The internationalization grade of wellness tourism will be worked out in the third part by giv-ing information about the most important sending and receiving countries, brand philosophies of wellness hotels and international associations of spa and wellness. In the last part of the report we will describe trends of wellness tourism related to the overall demand and offer as well as the most significant motives of the wellness tourist choosing a tourist destination.
Medical Tourism Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-11-30
Medical Tourism Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Travel categories.
The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare.
Der Internationalisierungsprozess Des Wellnesstourismus
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Author : Christian Peuker
language : de
Publisher: GRIN Verlag
Release Date : 2009-07-27
Der Internationalisierungsprozess Des Wellnesstourismus written by Christian Peuker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-27 with Business & Economics categories.
Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Westsächsische Hochschule Zwickau, Standort Zwickau, Veranstaltung: Internationales Marketing, Sprache: Deutsch, Abstract: Innerhalb der letzten Jahrzehnte kam es weltweit zu einem regelrechten Boom des Wellnesstourismus. Hervorgerufen wurde dieser Trend durch wachsendes Interesse an Gesundheit und Fitness, sowie dem Wunsch dem Arbeitsstress entfliehen zu können. „Spa-Going“ bezeichnet im 21. Jh. die stilvolle und moderne Art Urlaub zu machen. Als Antwort auf die steigende Nachfrage nach Wellness musste die Tourismusbranche ihre Urlaubsangebote, sowie die Hoteleinrichtungen anpassen. Dabei wurden innerhalb der Hotels Spa- und Wellnesszentren eingerichtet. Da eigenständige Spa- oder Wellnessanlagen, die hauptsächlich von den Einwohnern einer Stadt genutzt werden, nicht zum Bereich des Wellnesstourismus zählen, werden sie in dieser Belegarbeit außen vor gelassen. Hauptziel dieser Arbeit ist es, sich mit dem Begriff des Wellnesstourismus, seiner Entwicklung und Trends auseinander zu setzen. Die Betrachtung des Wellnesstourismus wird hierbei auf eine Begriffserklärung und einzelne wichtige Aspekte beschränkt. Des Weiteren wird die internationale Entwicklung erläutert, wobei im Speziellen auf die Bewusstseinsänderung der Konsumenten und deren Gründe eingegangen wird. Danach folgt ein kurzer Abriss über die Geschichte des Wellnesstourismus und die internationale Ausweitung der Spas. Der Internationalisierungsgrad soll im dritten Teil der Arbeit dargestellt werden. Dabei wird ein besonderes Augenmerk auf die bedeutendsten Ausgangs- und Zielländer gelegt. Im letzten Teil wird Angebot und Nachfrage nach Wellness belichtet, sowie die wichtigsten Gründe, nach denen Touristen ihr Wellnesszielland auswählen.
Wellness Tourism
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Author : Cornelia Voigt
language : en
Publisher: Routledge
Release Date : 2013-11-20
Wellness Tourism written by Cornelia Voigt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-20 with Business & Economics categories.
Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established destinations. However, although it is consistently referred to as one of the most rapidly growing forms of tourism worldwide there still remains a dearth of academic literature on this topic. This book uniquely focuses on the supply side of wellness tourism from a destination perspective in terms of the generation and delivery of products and services for tourists who seek to maintain and improve their health. This approach provides a better understanding of how wellness tourism destinations develop and explores the specific drivers of that growth in a destination context and how destinations successfully compete against each other in globalised market place. A range of wellness destination development and management issues are examined including the importance of authenticity, an appropriate policy framework, delivery of high quality goods and services, participation of a broad range of stakeholders and the development of networks and clusters as well as collaborative strategies essential for a successful development and management of a wellness tourism destination. International case studies and examples from established and new wellness tourism destinations are integrated throughout. This timely volume written by leaders in this sector will be of interest to tourism and hospitality students and academics internationally.
Tourism Territory And Sustainable Development
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Author : João Romão
language : en
Publisher: Springer
Release Date : 2018-05-09
Tourism Territory And Sustainable Development written by João Romão and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-09 with Business & Economics categories.
Welfare rise, spatial mobility, and global information and communication channels (in particular, social media) have prompted the emergence of a specific booming and rapidly growing mobility industry all over the world, namely tourism. The tourist sector (including recreation and leisure activities) has turned into a complex contemporaneous socio-economic and geographic phenomenon, with a multiplicity of travel motives (e.g., entertainment, culture, relaxed life style, wellness, nature, etc.) and with a wide variety of impacts (e.g., urban- and regional-economic effects, crowding phenomena, environmental decay, etc.). Time has now come to offer a synthesis of the analytical apparatus in tourism research, with particular attention for system-wide, socio-economic and environmental dimensions of this important global industry. Tourism has in the past been a largely neglected field in regional science research. And therefore, it is laudable that João Romão has taken the decision to compose a systematically designed and well crafted monograph on the socio-economic, environmental and spatial dimensions of modern tourism. It offers a wealth of analytical insights and quantitative research tools for advanced tourism studies. It also fills an important gap in the current regional science literature. Peter Nijkamp, Tinbergen Institute, Amsterdam
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Health And Wellness Tourism
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Author : Melanie K. Smith
language : en
Publisher: Routledge
Release Date : 2009
Health And Wellness Tourism written by Melanie K. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Health And Wellness Tourism
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Author : Marta Peris-Ortiz
language : en
Publisher: Springer
Release Date : 2014-11-27
Health And Wellness Tourism written by Marta Peris-Ortiz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Business & Economics categories.
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and managers in the health and wellness tourism industry. Recently, there has been an increased interest in health and wellness due to greater life expectancy, aging populations, increasing levels of stress among others. In this context, the concepts of health, wellness, beauty, relaxation, and tourism can be combined to satisfy the needs of people seeking better quality-of-life. This has given rise to health and wellness tourism, a new market segment that contributes to employment and economic growth in the new economy. Health and wellness tourism involves two aspects: therapeutics, which seeks to cure certain diseases; and relaxation and leisure. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic point-of-view. It contributes to tourist destinations’ economic growth, acting as a pillar to support other complementary activities. In short, health and wellness tourism contributes to employment growth and regional wealth, contributes to tourism seasonality, promotes quality in tourism destinations, helps create new tourist services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits. Featuring a variety of programs and initiatives from different regions, with an emphasis on thermal and thalassotherapy establishments, this volume sheds light on this emerging market segment and its implications for economic and policy development.
Key Challenges And Opportunities In Web Entrepreneurship
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Author : Capatina, Alexandru
language : en
Publisher: IGI Global
Release Date : 2017-03-31
Key Challenges And Opportunities In Web Entrepreneurship written by Capatina, Alexandru and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Business & Economics categories.
The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.
Marketing Handbook For Health Tourism
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Author : Irving Stackpole
language : en
Publisher:
Release Date : 2021-02-14
Marketing Handbook For Health Tourism written by Irving Stackpole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-14 with categories.