The Kim Kardashian Principle
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The Kim Kardashian Principle
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Author : Jeetendr Sehdev
language : en
Publisher: St. Martin's Press
Release Date : 2017-03-21
The Kim Kardashian Principle written by Jeetendr Sehdev and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Business & Economics categories.
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
The Kim Kardashian Principle
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Author : Jeetendr Sehdev
language : en
Publisher: Hachette UK
Release Date : 2017-03-23
The Kim Kardashian Principle written by Jeetendr Sehdev and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. 'One of the most influential books of the year' Michael Levin, Huffington Post 'The most buzzed about business book of the year!' Forbes 'Everything that a PR or spin doctor has traditionally advised: do the opposite' The Times 'The best in the business' Variety *One of Bustle's 20 Best Nonfiction Books* In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through? Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
Influence
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Author : Robert B. Cialdini
language : en
Publisher: Pearson Scott Foresman
Release Date : 1988
Influence written by Robert B. Cialdini and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
The Heart Principle
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Author : Helen Hoang
language : en
Publisher: Atlantic Books
Release Date : 2021-09-02
The Heart Principle written by Helen Hoang and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-02 with Fiction categories.
'You might be surprised by just how emotionally raw this one is. But if you're prepared for the journey, it's a great one.' Taylor Jenkins Reid on Goodreads 'I am a fan of Hoang's writing and this was a great novel ... A very affecting novel I found satisfying in every way.' Roxane Gay on Goodreads _______________________________ A woman struggling with burnout learns to embrace the unexpected - and the man she enlists to help her - in this heartfelt romance. When violinist Anna Sun accidentally achieves career success with a viral YouTube video, she finds herself overwhelmed trying to live up to it. And when her boyfriend of five years announces that he wants an open relationship, a hurt and angry Anna decides to embark on a string of one-night stands. The more unacceptable the men, the better. Enter tattooed, motorcycle-riding Quan Diep. Their first attempt at a one-night stand fails, as does their second and their third - because being with Quan is about more than sex. But when tragedy strikes Anna's family, she takes on a role that threatens to destroy her. Now, Anna and Quan have to fight for their chance at love, but to do that, they also have to fight for themselves. 'An absolutely stunning book, Helen Hoang is a genius!' NetGalley review 'Beautifully written and undeniably addictive ... profoundly moving' NetGalley review
Programming
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Author : Bjarne Stroustrup
language : en
Publisher: Addison-Wesley Professional
Release Date : 2014-06-02
Programming written by Bjarne Stroustrup and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-02 with Computers categories.
An Introduction to Programming by the Inventor of C++ Preparation for Programming in the Real World The book assumes that you aim eventually to write non-trivial programs, whether for work in software development or in some other technical field. Focus on Fundamental Concepts and Techniques The book explains fundamental concepts and techniques in greater depth than traditional introductions. This approach will give you a solid foundation for writing useful, correct, maintainable, and efficient code. Programming with Today’s C++ (C++11 and C++14) The book is an introduction to programming in general, including object-oriented programming and generic programming. It is also a solid introduction to the C++ programming language, one of the most widely used languages for real-world software. The book presents modern C++ programming techniques from the start, introducing the C++ standard library and C++11 and C++14 features to simplify programming tasks. For Beginners—And Anyone Who Wants to Learn Something New The book is primarily designed for people who have never programmed before, and it has been tested with many thousands of first-year university students. It has also been extensively used for self-study. Also, practitioners and advanced students have gained new insight and guidance by seeing how a master approaches the elements of his art. Provides a Broad View The first half of the book covers a wide range of essential concepts, design and programming techniques, language features, and libraries. Those will enable you to write programs involving input, output, computation, and simple graphics. The second half explores more specialized topics (such as text processing, testing, and the C programming language) and provides abundant reference material. Source code and support supplements are available from the author’s website.
Skin In The Game
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Author : Nassim Nicholas Taleb
language : en
Publisher: Penguin UK
Release Date : 2018-02-20
Skin In The Game written by Nassim Nicholas Taleb and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-20 with Business & Economics categories.
From the bestselling author of The Black Swan, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility 'Skin in the game means that you do not pay attention to what people say, only to what they do, and how much of their neck they are putting on the line' Citizens, artisans, police, fishermen, political activists and entrepreneurs all have skin in the game. Policy wonks, corporate executives, many academics, bankers and most journalists don't. It's all about having something to lose and sharing risks with others. In his most provocative and practical book yet, Nassim Nicholas Taleb shows that skin in the game, often seen as the foundation of risk management, in fact applies to all aspects of our lives. In his inimitable style, Taleb draws on everything from Antaeus the Giant to Hammurabi to Donald Trump, from ethics to used car salesmen, to create a jaw-dropping framework for understanding this idea. Among his insights: For social justice, focus on symmetry and risk sharing. Minorities, not majorities, run the world. You can be an intellectual yet still be an idiot. Beware of complicated solutions (that someone was paid to find). Just as The Black Swan did during the 2007 financial crisis, Skin in the Game comes at precisely the right moment to challenge our long-held beliefs about risk, reward, politics, religion and business - and make us rethink everything we thought we knew.
Reality Lost
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Author : Vincent F. Hendricks
language : en
Publisher: Springer
Release Date : 2018-09-07
Reality Lost written by Vincent F. Hendricks and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.
This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
After Fame
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Author : Sam Riviere
language : en
Publisher: Faber & Faber
Release Date : 2020-03-31
After Fame written by Sam Riviere and has been published by Faber & Faber this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Poetry categories.
After Fame is a discursive rendering of the Roman epigrammatist Martial's Book I. Its 118 poems, on themes such as work, friendship and public life, are modelled after the source material through a variety of 'treatments' - most notably machine translation (for which Latin still presents near-insurmountable difficulties), employing the results as scaffolding for poems that quickly improvise their way clear of their originals. As it progresses, the book is increasingly interrupted by reflections on authorship, technology, cultural complicity and the privileged, mediating role of the poet: all fixations of Martial's work that still resonate today. Pitched between translation and new writing, After Fame challenges the integrity of both categories, dramatising the obscurity of its source, refraining from easy equivalences, while insisting on its contemporary relevance.
For The Record
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Author : David Cameron
language : en
Publisher: HarperCollins
Release Date : 2019-09-24
For The Record written by David Cameron and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-24 with Biography & Autobiography categories.
David Cameron was elected Conservative leader in 2005, promising to modernize the party following its three successive electoral defeats. He became Prime Minister in 2010, forming Britain’s first coalition government in 70 years, at a moment of economic crisis, and went on to win the first outright Conservative majority for 23 years at the 2015 general election. In For the Record, he will explain how the governments he led transformed the UK economy while implementing a modern, compassionate agenda that included reforming education and welfare, legalizing gay marriage, honoring the UK’s commitment to overseas aid and spearheading environmental policies. He will shed light on the seminal world events of his premiership—the Arab Spring; the rise of ISIS; the invasion of Ukraine; the conflicts in Libya, Iraq and Syria—as well as events at home, from the Olympic Games in 2012 to the Scottish referendum. He will provide, for the first time, his perspective on the EU referendum and his views on the future of Britain’s place in the world following Brexit. Revealing the battles and achievements of his life and career in intimate and frank detail, For the Record will be an important assessment of the significant political events of the last decade, the nature of power and the role of leadership at a time of profound global change.
Heineken In Africa
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Author : Olivier van Beemen
language : en
Publisher: Oxford University Press
Release Date : 2019-08-01
Heineken In Africa written by Olivier van Beemen and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.