The Knowledge Gap Theory Of Communication
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The Knowledge Gap Theory Of Communication
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Author : Nick Birch
language : de
Publisher: Grin Publishing
Release Date : 2014-07-14
The Knowledge Gap Theory Of Communication written by Nick Birch and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-14 with categories.
Essay from the year 2013 in the subject Communications - Theories, Models, Terms and Definitions, grade: 1.3, Central Queensland University, course: Applied Communication Arts, language: English, abstract: The Knowledge Gap Theory of Communication is primarily concerned with the unequal distribution of information throughout society and the correlating access to knowledge pertaining to socioeconomic status. The Knowledge Gap Hypothesis was first proposed in 1970 by three University of Minnesota researchers: Phillip J. Tichenor, then Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology, and Clarice N. Olien, Instructor in Sociology (Yoo Ri & Southwell, N/A). The hypothesis explains that there is a resulting divide between people of lower and higher socioeconomic status 'as the infusion of mass media information into a social system increases, higher socioeconomic-status segments tend to acquire this information faster than lower socioeconomic-status population segments so that the gap in knowledge between the two tends to increase rather than decrease' (Tichenor, Donohue, and Olien, 1970, p159-160). The resulting speed at which people are able to access tradition mass-media compared to modern systems may be surprisingly congruent when underlying education is taken into consideration.
Mcquail S Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2010-02-28
Mcquail S Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-28 with Social Science categories.
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Using Communication Theory
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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 1992-01-09
Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-09 with Language Arts & Disciplines categories.
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Encyclopedia Of Communication Theory
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Author : Stephen W. Littlejohn
language : en
Publisher: SAGE Publications
Release Date : 2009-08-18
Encyclopedia Of Communication Theory written by Stephen W. Littlejohn and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Language Arts & Disciplines categories.
With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry
Research From The Inside Out
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Author : Thomas Hugh Feeley
language : en
Publisher: Routledge
Release Date : 2014-10-10
Research From The Inside Out written by Thomas Hugh Feeley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Language Arts & Disciplines categories.
Designed for advanced undergraduate and graduate courses, Research from the Inside Out is an insider's guide to conducting empirically-based research. Showcasing eight research projects resulting in academic and professional papers, this practical supplementary text is an indispensable resource for those intending to further their academic studies in communication or other related social science disciplines. In the text, Thomas Hugh Feeley guides students as he "looks under the hood" of the entire research process, including the writing skills needed to present research accurately and convincingly for different audiences. Feeley provides real conversations with communication researchers, often quoting directly from interviews he conducted with them. Showing students and future researchers in communication what they learned during each of the eight exemplary studies, the researchers candidly reveal the pitfalls, discoveries, and synchronicities that can happen when conducting research.
Indigenous Language For Development Communication In The Global South
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Author : Tshepang Bright Molale
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2022-11-23
Indigenous Language For Development Communication In The Global South written by Tshepang Bright Molale and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-23 with Language Arts & Disciplines categories.
Indigenous Language for Development Communication in the Global South brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors present cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia. Scholars of communication, sociology, linguistics, and development studies will find this book of particular interest.
The Concise Encyclopedia Of Communication
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Author : Wolfgang Donsbach
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-03
The Concise Encyclopedia Of Communication written by Wolfgang Donsbach and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-03 with Social Science categories.
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Communication Research And Media Science In Europe
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Author : Angela Schorr
language : en
Publisher: Walter de Gruyter
Release Date : 2013-02-06
Communication Research And Media Science In Europe written by Angela Schorr and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-06 with Language Arts & Disciplines categories.
Never before has the discipline of communication been more exciting, diverse, and innovative than it is today. This volume reflects the current developments in communication research and media science with topics including audience research, internet communication, organizational communication, studies on media use and effects, and educational and intercultural media. It represents the voices of over 40 European and North American scholars. Reflecting similarities and differences in media culture in Europe and abroad, the volume contains many important contributions from an insider point of view to European media research.
Encyclopedia Of Science And Technology Communication
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Author : Susanna Hornig Priest
language : en
Publisher: SAGE Publications
Release Date : 2010-07-14
Encyclopedia Of Science And Technology Communication written by Susanna Hornig Priest and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Language Arts & Disciplines categories.
In the academic world, the term "science communication" refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology – as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information. Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views of scientists who do not believe that climate change has been caused by human activity be included alongside the views of those who do, in order to give a "balanced" story, or does this mislead the public into thinking that both of these positions are equally accepted within the scientific community? The Encyclopedia of Science and Technology Communication provides information on the entire range of interrelated issues in this interdisciplinary field in one place, along with clear suggestions on where to begin the search for more. Geared towards undergraduate and graduate students in journalism, communication, mass communication, and media studies, as well as towards working journalists, public information officers, and public relations specialists, this encyclopedia introduces this vast, fascinating field while challenging the reader to question assumptions inherent in communication across disciplinary boundaries. Key Themes Associations and Organizations Audiences, Opinions, and Effects Challenges, Issues, and Controversies Changing Awareness, Opinion, And Behavior Critical Influences and Events Global and International Aspects Government Agencies (US) History, Philosophy, and Sociology of Science Important Figures Journal Publications Key Cases and Current Trends Law, Policy, Ethics, and Beliefs Major Infrastructural Initiatives Practices, Strategies, and Tools Professional Roles and Careers Public Engagement Approaches Theory and Research Venues and Channels
The Palgrave Handbook Of Media And Communication Research In Africa
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Author : Bruce Mutsvairo
language : en
Publisher: Springer
Release Date : 2018-03-22
The Palgrave Handbook Of Media And Communication Research In Africa written by Bruce Mutsvairo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with Social Science categories.
This handbook attempts to fill the gap in empirical scholarship of media and communication research in Africa, from an Africanist perspective. The collection draws on expert knowledge of key media and communication scholars in Africa and the diaspora, offering a counter-narrative to existing Western and Eurocentric discourses of knowledge-production. As the decolonial turn takes centre stage across Africa, this collection further rethinks media and communication research in a post-colonial setting and provides empirical evidence as to why some of the methods conceptualised in Europe will not work in Africa. The result is a thorough appraisal of the current threats, challenges and opportunities facing the discipline on the continent.