The Knowledge Gap Theory Of Communication
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The Knowledge Gap Theory Of Communication
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Author : Nick Birch
language : en
Publisher: GRIN Verlag
Release Date : 2014-03-05
The Knowledge Gap Theory Of Communication written by Nick Birch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Language Arts & Disciplines categories.
Essay from the year 2013 in the subject Communications - Theories, Models, Terms and Definitions, grade: 1.3, Central Queensland University, course: Applied Communication Arts, language: English, abstract: The Knowledge Gap Theory of Communication is primarily concerned with the unequal distribution of information throughout society and the correlating access to knowledge pertaining to socioeconomic status. The Knowledge Gap Hypothesis was first proposed in 1970 by three University of Minnesota researchers: Phillip J. Tichenor, then Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology, and Clarice N. Olien, Instructor in Sociology (Yoo Ri & Southwell, N/A). The hypothesis explains that there is a resulting divide between people of lower and higher socioeconomic status ‘as the infusion of mass media information into a social system increases, higher socioeconomic-status segments tend to acquire this information faster than lower socioeconomic-status population segments so that the gap in knowledge between the two tends to increase rather than decrease’ (Tichenor, Donohue, and Olien, 1970, p159-160). The resulting speed at which people are able to access tradition mass-media compared to modern systems may be surprisingly congruent when underlying education is taken into consideration.
Communication Theories
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Author : Werner Joseph Severin
language : en
Publisher: Longman Publishing Group
Release Date : 1988
Communication Theories written by Werner Joseph Severin and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Communication categories.
Designed for students of mass communication, Communication Theories puts the pragmatic uses and applications of communication theory and research into perspective.
Theories Of Information Communication And Knowledge
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Author : Fidelia Ibekwe-SanJuan
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-08-30
Theories Of Information Communication And Knowledge written by Fidelia Ibekwe-SanJuan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-30 with Philosophy categories.
This book addresses some of the key questions that scientists have been asking themselves for centuries: what is knowledge? What is information? How do we know that we know something? How do we construct meaning from the perceptions of things? Although no consensus exists on a common definition of the concepts of information and communication, few can reject the hypothesis that information – whether perceived as « object » or as « process » - is a pre-condition for knowledge. Epistemology is the study of how we know things (anglophone meaning) or the study of how scientific knowledge is arrived at and validated (francophone conception). To adopt an epistemological stance is to commit oneself to render an account of what constitutes knowledge or in procedural terms, to render an account of when one can claim to know something. An epistemological theory imposes constraints on the interpretation of human cognitive interaction with the world. It goes without saying that different epistemological theories will have more or less restrictive criteria to distinguish what constitutes knowledge from what is not. If information is a pre-condition for knowledge acquisition, giving an account of how knowledge is acquired should impact our comprehension of information and communication as concepts. While a lot has been written on the definition of these concepts, less research has attempted to establish explicit links between differing theoretical conceptions of these concepts and the underlying epistemological stances. This is what this volume attempts to do. It offers a multidisciplinary exploration of information and communication as perceived in different disciplines and how those perceptions affect theories of knowledge.
An Integrated Approach To Communication Theory And Research
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Author : Don W. Stacks
language : en
Publisher: Routledge
Release Date : 2014-04-08
An Integrated Approach To Communication Theory And Research written by Don W. Stacks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Language Arts & Disciplines categories.
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Communication Theories
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Author : Werner Joseph Severin
language : en
Publisher: Addison-Wesley Longman
Release Date : 2001
Communication Theories written by Werner Joseph Severin and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium.
Clarifying Communication Theories
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Author : Gerald Stone
language : en
Publisher: Wiley-Blackwell
Release Date : 1999-03-22
Clarifying Communication Theories written by Gerald Stone and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-22 with Social Science categories.
A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
Applied Mass Communication Theory
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Author : Jack Rosenberry
language : en
Publisher: Routledge
Release Date : 2017-05-18
Applied Mass Communication Theory written by Jack Rosenberry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Language Arts & Disciplines categories.
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
Using Communication Theory
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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 2008-11-18
Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-18 with Business & Economics categories.
"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
Leadership Feedback And The Open Communication Gap
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Author : Leanne E. Atwater
language : en
Publisher: Taylor & Francis
Release Date : 2008
Leadership Feedback And The Open Communication Gap written by Leanne E. Atwater and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
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Author : 安姆 A.·葛利分
language : zh-TW
Publisher: 五南圖書出版股份有限公司
Release Date : 2003
written by 安姆 A.·葛利分 and has been published by 五南圖書出版股份有限公司 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.