The Librarian S Nitty Gritty Guide To Content Marketing
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The Librarian S Nitty Gritty Guide To Content Marketing
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Author : Laura Solomon
language : en
Publisher: American Library Association
Release Date : 2016-04-11
The Librarian S Nitty Gritty Guide To Content Marketing written by Laura Solomon and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with Language Arts & Disciplines categories.
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
The Librarian S Nitty Gritty Guide To Content Marketing
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Author : Laura Solomon
language : en
Publisher: American Library Association
Release Date : 2016-06-10
The Librarian S Nitty Gritty Guide To Content Marketing written by Laura Solomon and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Language Arts & Disciplines categories.
What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
3d Printing In Medical Libraries
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Author : Jennifer Herron
language : en
Publisher: Rowman & Littlefield
Release Date : 2019-02-22
3d Printing In Medical Libraries written by Jennifer Herron and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-22 with Language Arts & Disciplines categories.
Supporting tomorrow’s doctors involves preparing them for the technologies that will be available to them. 3D printing is one such technology that is becoming more abundant in health care settings and is similarly a technology libraries are embracing as a new service offering for their communities. 3D Printing in Medical Libraries: A Crash Course in Supporting Innovation in Health Care will provide librarians interested in starting or enhancing a 3D printing service an overview of 3D printing, highlight legal concerns, discuss 3D printing in libraries through a literature review, review survey results on 3D printing services in health sciences and medical libraries, and offer case studies of health sciences and medical libraries currently 3D printing. Additionally, resources for finding medically related models for printing and tips of how to search for models online is also provided, along with resources for creating 3D models from DICOM. Common print problems and troubleshooting tips are also highlighted and lastly, marketing and outreach opportunities are discussed. Herron presents the nitty-gritty of 3D printing without getting too technical, and a wealth of recommended resources is provided to support librarians wishing to delve further into 3D printing. Design thinking and the Maker Movement is also discussed to promote a holistic service offering that supports users not only with the service but the skills to best use the service. Readers will finish the book with a better sense of direction for 3D printing in health sciences and medical libraries and have a guide to establishing or enhancing a 3D printing in their library. This book appeals to health sciences libraries and librarians looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research. It serves as: a field guide for starting a new library service a primer for meeting the information needs of medical faculty, staff, and students a useful reference for a deep dive into this space by librarians who are already actively carrying out some of the kinds of work described herein
Library Marketing Basics
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Author : Mark Aaron Polger
language : en
Publisher: Rowman & Littlefield
Release Date : 2019-03-26
Library Marketing Basics written by Mark Aaron Polger and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Language Arts & Disciplines categories.
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Reference And Information Services
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Author : Melissa A. Wong
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2020-05-04
Reference And Information Services written by Melissa A. Wong and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-04 with Language Arts & Disciplines categories.
This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, reader's advisory, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type—including dictionaries, encyclopedias, indexes, and abstracts—as well as by broad subject areas including government, statistics and data, health, and legal information. This second section introduces the tools and resources that reference professionals use to provide the services described in the first half of the text.
Social Media
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Author : Nina Verishagen
language : en
Publisher: Chandos Publishing
Release Date : 2018-11-26
Social Media written by Nina Verishagen and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Social Science categories.
Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians
Collection Development And Management For 21st Century Library Collections
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Author : Vicki L. Gregory
language : en
Publisher: American Library Association
Release Date : 2019-07-03
Collection Development And Management For 21st Century Library Collections written by Vicki L. Gregory and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Language Arts & Disciplines categories.
Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.
Marketing Moxie For Librarians
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Author : Paula Watson-Lakamp
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-05-07
Marketing Moxie For Librarians written by Paula Watson-Lakamp and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-07 with Language Arts & Disciplines categories.
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
The Abcs Of Erm
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Author : Jessica Zellers
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-01-22
The Abcs Of Erm written by Jessica Zellers and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-22 with Language Arts & Disciplines categories.
The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them? Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management—from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.
Intentional Marketing
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Author : Carol Ottolenghi
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Intentional Marketing written by Carol Ottolenghi and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.