The Librarian S Nitty Gritty Guide To Social Media
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The Librarian S Nitty Gritty Guide To Social Media
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Author : Laura Solomon
language : en
Publisher: American Library Association
Release Date : 2013
The Librarian S Nitty Gritty Guide To Social Media written by Laura Solomon and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Computers categories.
The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
The Librarian S Nitty Gritty Guide To Content Marketing
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Author : Laura Solomon
language : en
Publisher: American Library Association
Release Date : 2016-04-11
The Librarian S Nitty Gritty Guide To Content Marketing written by Laura Solomon and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with Language Arts & Disciplines categories.
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
The Librarian S Nitty Gritty Guide To Content Marketing
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Author : Laura Solomon
language : en
Publisher: American Library Association
Release Date : 2016-06-10
The Librarian S Nitty Gritty Guide To Content Marketing written by Laura Solomon and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Language Arts & Disciplines categories.
What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Managerial Leadership For Librarians
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Author : G. Edward Evans
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-10-11
Managerial Leadership For Librarians written by G. Edward Evans and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-11 with Language Arts & Disciplines categories.
Putting library management into the unique context of the not-for-profit world, this work offers you invaluable guidance on how to manage your library effectively. Managing a library presents a significantly different challenge than managing a small business, a corporation, or even a school or charity organization. To be effective managers and excel in their careers, librarians must understand their unique position in the social landscape and leverage that role to become influential leaders. This guide shows librarians how to make the most of their inherent skills and develop new leadership strengths in order to become better library managers, advance their careers, and sustain their libraries—in spite of changing environments and shrinking budgets. The book examines many facets of managerial leadership, defines what managerial leadership is, and describes how to assess and increase leadership skills. The chapters also identify the constraints unique to libraries and explain how you can develop positive relationships with government boards, turn a vision into a practical strategic plan, and exercise fiscal control. You will gain invaluable knowledge about fund raising, developing political skills, advocacy and lobbying, and legal and ethical concerns, specifically in the library environment. The final section of the book is devoted to people skills—understanding yourself and others, developing staff, collaboration, negotiation, meetings and presentations, and creating future success.
Marketing Moxie For Librarians
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Author : Paula Watson-Lakamp
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-05-07
Marketing Moxie For Librarians written by Paula Watson-Lakamp and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-07 with Language Arts & Disciplines categories.
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Breakthrough Branding
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Author : Suzanne Walters
language : en
Publisher: American Library Association
Release Date : 2013-05-17
Breakthrough Branding written by Suzanne Walters and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.
Growing Your Library Career With Social Media
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Author : Daniella Smith
language : en
Publisher: Chandos Publishing
Release Date : 2018-07-20
Growing Your Library Career With Social Media written by Daniella Smith and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Computers categories.
Growing Your Career with Social Media presents social media tools, current trends and professional development strategies to help busy librarians remain up-to-date. This title offers advice from librarians on how to use social media for career development and continuing education. Advice is based on accumulated experience from professionals who have incorporated social media into their professional lives. The book includes interviews and suggests ways librarians can use social media as a tool for self-promotion. It includes tables of social media tools and their potential uses, and also provides resources, lists, organizations and information on librarians currently active in social media. Gives strategies, resources, and social media tools for career advancement in librarianship Presents interviews from experienced librarians on how best to use social media Offers real-world experience of great use to practicing librarians Incorporates original research unique to this book, which librarians can use Includes practical resources so librarians can start using social media tools immediately
Beyond Banned Books
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Author : Kristin Pekoll
language : en
Publisher: American Library Association
Release Date : 2019-05-01
Beyond Banned Books written by Kristin Pekoll and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with Language Arts & Disciplines categories.
This resource from Pekoll, Assistant Director of the American Library Association's Office for Intellectual Freedom (OIF), uses specific case studies to offer practical guidance on safeguarding intellectual freedom related to library displays, programming, and other librarian-created content.
Mobile Technologies In Libraries
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Author : Ben Rawlins
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-09-08
Mobile Technologies In Libraries written by Ben Rawlins and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Language Arts & Disciplines categories.
The rapid expansion of mobile technology has had a profound impact on many different sectors, industries, and institutions, among those that have been affected are libraries. With more users expecting access to information and resources in a mobile optimized format, libraries have had to adapt to meet the needs of users. Mobile Technologies in Libraries: A LITA Guide is written for library staff interested in how mobile technologies have changed the way we access, and expect to access, information, as well as how libraries can incorporate and adapt to mobile technology.
The Slow Book Revolution
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Author : Meagan Lacy
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-09-24
The Slow Book Revolution written by Meagan Lacy and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-24 with Language Arts & Disciplines categories.
This inspiring guide shows how to implement the principles of the Slow Book movement in college campus libraries as well as public and high school libraries, with the ultimate goals of encouraging pensive reading habits and creating a lifelong enjoyment of books. In a world of constant Facebook posts and Tweets, digital distractions and online reading habits are wearing at students' ability to focus, reflect, synthesize, and think deeply. This professional text, based on a concept introduced by Maura Kelly in the online edition of The Atlantic, delves into the trend toward contemplative reading—otherwise known as the Slow Book movement—explaining what it is, why it's important, and how you can implement it in various ways and in multiple settings. Author and librarian Meagan Lacy, along with contributions from others in the field, offers insights, advice, and practical tools to help you foster an appreciation of reading in students both during and after college. The first part of the book establishes the importance of the Slow Book movement, while the second and third sections combine case studies and guidance for employing the principles of this method across multiple genres, including fiction, nonfiction, classics, and contemporary works. Chapters build a rationale for the approach, describe its underlying philosophy, and articulate concrete ways to apply the methodology in different venues.