The Machine Age Of Customer Insight
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The Machine Age Of Customer Insight
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Author : Martin Einhorn
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-03-15
The Machine Age Of Customer Insight written by Martin Einhorn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-15 with Business & Economics categories.
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Leading And Managing In The Digital Era
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Author : Gregory Prastacos
language : en
Publisher: Springer Nature
Release Date : 2024-12-30
Leading And Managing In The Digital Era written by Gregory Prastacos and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-30 with Computers categories.
Rapidly emerging digital technologies such as artificial intelligence, robotics, the Internet of Things, blockchain, and virtual and augmented reality are driving profound changes in the workplace and society. These technologies are radically transforming areas of cognitive and physical work while opening up new opportunities for complex decision-making and increased efficiency. As a result, a new set of skills and a new style of leadership is required, where digital savviness is essential, together with an increased focus on collaboration, transparency, entrepreneurship, diversity, and inclusion. This book, organized in six parts, presents key developments of the digital age in leadership, management, the future of work, and business education. Part I, Governance in the Digital Era, sets the scene by reviewing the challenges that the digital era presents for policy makers at national and global levels. This research is complemented by research at the organizational level in Part II, Strategy and Entrepreneurship in the Digital Era, that discusses strategic issues that organizations of different sizes and levels of digital maturity face. Part III, Innovation and digital transformation, presents examples from different sectors, where AI and other innovative technologies are integrated in business. Part IV, The Future of Work, focuses on the changing conditions of workspaces and their implications for human resource management and the future of work. Part V, Leadership and Skills for the Digital Era, explores the impact of this changing business and societal landscape and studies the leadership style and skills needed in these conditions. Finally, Part VI, The Future of Business Education, studies how such skills and leadership may be cultivated in business education and draws lessons for the future. The book is based on a selection of the best papers on this topic presented at the international conference LMDE held in Athens, Greece, in June 2023.
Intelligent Business Analytics
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Author : Nitendra Kumar
language : en
Publisher: CRC Press
Release Date : 2025-08-27
Intelligent Business Analytics written by Nitendra Kumar and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-27 with Computers categories.
This book explores the transformative role of soft computing methods in increasing business analytics, providing a comprehensive look into how these advanced methods can be applied to complex business data for meaningful insights. Through the integration of neural network, fuzzy logic, genetic algorithms, artificial intelligence, machine learning, deep learning, and other innovative approaches, Intelligent Business Analytics: Harnessing the Power of Soft Computing for Data- Driven Insights presents a roadmap for leveraging computational intelligence in diverse areas of business decision- making. Readers will venture from predictive analytics and customer segmentation to real- time decision support systems and many other applications. Soft computing’s flexibility and applicability in the handling of uncertainty, ambiguity, and dynamic data environments shine throughout the book. Each chapter is created to be a base of theory and, at the same time, provide an applied example, so the book is appropriate for students, researchers, and professionals in the field. This book also discusses where the markets are heading and new applications that are in store for intelligent analytics to create a competitive advantage that also supports sustainable growth. At the end, this book is for those who want to learn more about using data-driven approaches and those who are ready to face the changes of the fast-evolving digital world.
Human Machine
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Author : Paul R. Daugherty
language : en
Publisher: Harvard Business Press
Release Date : 2018-03-20
Human Machine written by Paul R. Daugherty and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Computers categories.
AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.
Human Factors In Privacy Research
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Author : Nina Gerber
language : en
Publisher: Springer Nature
Release Date : 2023-09-17
Human Factors In Privacy Research written by Nina Gerber and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-17 with Psychology categories.
This book covers topics needed to be considered in research around usable privacy. The book starts from a psychological perspective and introduces readers to basic behavioral theories and models that can explain end-user privacy behavior (including the “privacy paradox”) on a theoretical level. Subsequently, an introduction to different study methods (e.g., experiment, survey, interviews, co-creation) used in usable privacy research is given. Based on this, different methodological aspects, such as identifying appropriate questionnaires, and applying User-Centered Design, will be discussed. Finally, the book describes application areas for privacy research such as dark patterns and presents solutions for privacy protection, e.g., regarding consent-giving and PETs. The book aims to bring together the different research approaches to the topic of usable privacy, which often originate from computer science, psychology, and law, and provide a methodologically sound basis for researchers who want to delve deeper into this topic. This is an open access book.
Data Driven Marketing For Strategic Success
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Author : Rosário, Albérico Travassos
language : en
Publisher: IGI Global
Release Date : 2024-08-09
Data Driven Marketing For Strategic Success written by Rosário, Albérico Travassos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Business & Economics categories.
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.
Remote Sensing Of Land Cover And Land Use Changes In South And Southeast Asia Volume 1
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Author : Krishna Prasad Vadrevu
language : en
Publisher: CRC Press
Release Date : 2025-07-22
Remote Sensing Of Land Cover And Land Use Changes In South And Southeast Asia Volume 1 written by Krishna Prasad Vadrevu and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-22 with Technology & Engineering categories.
South and Southeast Asian countries are experiencing rapid land cover and land use changes (LCLUC) due to urbanization, agricultural expansion, deforestation, and infrastructure development. These changes have far-reaching consequences for biodiversity, water resources, food security, and climate regulation, underscoring the urgent need for effective monitoring and management strategies. Remote sensing data is essential for mapping and monitoring these changes. A variety of remote sensing data, ranging from coarse to very high resolution, can be used to assess land use patterns, and quantify changes. Volume 1 showcases the practical utility of remote sensing data in various LCLUC studies. The book features contributions from the NASA-funded South/Southeast Asia Research Initiative and collaborators from multiple countries in South and Southeast Asia. Key Features: Explores the latest methodologies, from deep learning to novel data integrations, for mapping LCLUC. Demonstrates case studies to monitor and map land cover changes using very-high, medium, and coarse-resolution satellite data. Highlights the role of remote sensing in integrating biophysical and socioeconomic data. Provides case studies on urban expansion, deforestation, and agricultural intensification. Demonstrates advanced remote sensing methods for tracking land use changes. Offers insights into sustainable land management using remote sensing and geospatial technologies. This book serves as a cornerstone for advancing research and collaboration in the field of remote sensing and land use studies, particularly in South and Southeast Asia. It will be an invaluable resource for mapping and monitoring professionals, including remote sensing experts, geographers, environmental scientists, ecologists, and all others involved in land use/cover change research.
Digital Transformation In The Customer Experience
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Author : Mohammed Majeed
language : en
Publisher: CRC Press
Release Date : 2025-02-10
Digital Transformation In The Customer Experience written by Mohammed Majeed and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-10 with Business & Economics categories.
Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technology into all facets of a company’s operations, yielding heightened value for customers. This book, Digital Transformation in the Customer Experience, looks at how digital transformation can help both service and manufacturing firms to deliver better customer experience. This book will enhance readers’ understanding of the disruptive technologies that have brought businesses to their current digital state, including social media, artificial intelligence (AI), big data, machine learning, and the Internet of Things (IoT). Numerous examples and exhibits are employed to illustrate the book’s comprehensive digital framework. It presents case studies of digital implementation across diverse industries and provides implementation templates for businesses. Designed to support careers in consulting and the execution of digital strategies within companies, the book covers all essential aspects. To offer insights into practical digital transformation in real-world scenarios, the book incorporates case studies and examples spanning various industries. Its organized structure makes it accessible to students, instructors, and junior and mid-level executives. Furthermore, the book seeks to disseminate novel technical concepts and features that can be integrated into daily life for the betterment of society. The book addresses important questions such as the relevance of e-service quality in customer satisfaction and loyalty, impact and effect of adware, malware and spyware on the digital environment, the Internet of Everything in marketing, digital entertainment, digital transformation in healthcare and more. The book also covers the impact of digitalization on education, finance and banking as well as the hospitality industry. Sensitive topics like the influence of Facebook on consumer engagement and the impact of social media marketing communications on teenagers’ attitudes, etc. are also addressed in the book.
Digital Paradigms Strategies For Consumer Behavior And Operational Intelligence
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Author : Srinivas Kalyan Yellanki
language : en
Publisher: GLOBAL PEN PRESS UK
Release Date :
Digital Paradigms Strategies For Consumer Behavior And Operational Intelligence written by Srinivas Kalyan Yellanki and has been published by GLOBAL PEN PRESS UK this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
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Managing Customer Experience And Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-26
Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with Business & Economics categories.
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.