The Making Of A Public Relations Man
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The Making Of A Public Relations Man
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Author : John W. Hill
language : en
Publisher: N T C Business Books
Release Date : 1992-12
The Making Of A Public Relations Man written by John W. Hill and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-12 with Public relations consultants categories.
Manual Of Public Relations
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Author : Pat Bowman
language : en
Publisher:
Release Date : 1977
Manual Of Public Relations written by Pat Bowman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Communication categories.
Strategic Communications Management
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Author : Jon White
language : en
Publisher: Addison-Wesley Longman
Release Date : 1995
Strategic Communications Management written by Jon White and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Examples of the best practices.
Essentials Of Public Relations Management
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Author : Edward J. Lordan
language : en
Publisher: Rowman & Littlefield
Release Date : 2003
Essentials Of Public Relations Management written by Edward J. Lordan and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Managing Systematic And Ethical Public Relations
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Author : Mark P. McElreath
language : en
Publisher: WCB/McGraw-Hill
Release Date : 1993
Managing Systematic And Ethical Public Relations written by Mark P. McElreath and has been published by WCB/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Public Relations For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03
Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Making It In Public Relations
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Author : Leonard Mogel
language : en
Publisher: Leonard Mogel
Release Date : 2010-08
Making It In Public Relations written by Leonard Mogel and has been published by Leonard Mogel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with Business & Economics categories.
Putting The Public Back In Public Relations
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Author : Brian Solis
language : en
Publisher: FT Press
Release Date : 2009-02-19
Putting The Public Back In Public Relations written by Brian Solis and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-19 with Business & Economics categories.
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
The Business Of Persuasion
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Author : Harold Burson
language : en
Publisher: RosettaBooks
Release Date : 2017-10-03
The Business Of Persuasion written by Harold Burson and has been published by RosettaBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Biography & Autobiography categories.
“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Ofield
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Author : Rochelle Ford
language : en
Publisher:
Release Date : 2017-08-30
Ofield written by Rochelle Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-30 with categories.
Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential candidate in the Sixties. Along the way he advised such notables as Coretta Scott King, author Alex Haley, Rep. Charles Rangel, as well as Martin Luther King, Jr. In fact, Dukes was instrumental in making King's birthday a national holiday. Duke's career was not limited to politicians and Civil Rights leaders. As a public relations counselor he worked with Stevie Wonder, Diana Ross and dozens of other Motown stars. And thanks in large part to Dukes, the "Motown Sound" spread feverishly from its Detroit-based operations to every corner of the U.S. Today, there are hundreds of public relations practitioners around the world who credit Dukes for their success, including the editors of this book, two of Duke's closest mentees. This book is dedicated to future generations of students and professionals in the hope that they, too, can be inspired by Ofield Dukes.
