The Making Of The Consumer
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The Making Of The Consumer
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Author : Frank Trentmann
language : en
Publisher:
Release Date : 2006
The Making Of The Consumer written by Frank Trentmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
'The Making of the Consumer' follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China.
The Making Of Consumer Culture In Modern Britain
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Author : Peter Gurney
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-05-18
The Making Of Consumer Culture In Modern Britain written by Peter Gurney and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with History categories.
It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
Consumer Behavior
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Author : Charles Glenn Walters
language : en
Publisher: Thomson South-Western
Release Date : 1989
Consumer Behavior written by Charles Glenn Walters and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Understanding Consumer Decision Making
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Author : Thomas J. Reynolds
language : en
Publisher: Psychology Press
Release Date : 2001-05
Understanding Consumer Decision Making written by Thomas J. Reynolds and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05 with Business & Economics categories.
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Understanding Consumer Decision Making
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Author : Thomas J. Reynolds
language : en
Publisher: Psychology Press
Release Date : 2001-05-01
Understanding Consumer Decision Making written by Thomas J. Reynolds and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-01 with Business & Economics categories.
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Consumer Behaviour
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Author : M. Khan
language : en
Publisher: New Age International
Release Date : 2007
Consumer Behaviour written by M. Khan and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consumer behavior categories.
The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Cultures Of Consumption
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Author : Frank Mort
language : en
Publisher: Routledge
Release Date : 2013-04-15
Cultures Of Consumption written by Frank Mort and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Art categories.
Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics. Influences from black and white culture are explored as well as the ironies of class, colour and sexuality.
Time And Money
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Author : Gary S. Cross
language : en
Publisher: Routledge
Release Date : 1993
Time And Money written by Gary S. Cross and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumption (Economics) categories.
Handbook Of Consumer Behavior
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Author : Thomas S. Robertson
language : en
Publisher: Prentice Hall
Release Date : 1991
Handbook Of Consumer Behavior written by Thomas S. Robertson and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
Making The Patient Consumer
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Author : Alex Mold
language : en
Publisher:
Release Date : 2015
Making The Patient Consumer written by Alex Mold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Great Britain categories.
Over the last fifty years, British patients have been transformed into consumers. This book considers how and why the figure of the patient-consumer was brought into being, paying particular attention to the role played by patient organisations. Making the patient-consumer explores the development of patient-consumerism from the 1960s to 2010 in relation to seven key areas. Patient autonomy, representation, complaint, rights, information, voice and choice were all central to the making of the patient-consumer. These concepts were used initially by patient organisations, but by the 1990s the government had taken over as the main actor shaping ideas about patient-consumerism. This volume is the first empirical, historical account of a fundamental shift in modern British health policy and practice. The book will be of use to historians, public policy analysts and all those attempting to better understand the nature of contemporary healthcare.